The agency has been handling the account for the last three years. It is not clear which agencies were involved in the pitch.
Marc Nicholson, CEO of Rocket-X, confirmed the news and called the brief challenging. "We will be doing multiple executions across touch points. This time we have been chosen as the lead agency so we will be managing other agencies."
Marc Nicholson, CEO of Rocket-X, confirmed the news and called the brief challenging. "We will be doing multiple executions across touch points. This time we have been chosen as the lead agency so we will be managing other agencies."
Nicholson added IPOS represents the respect and value of an idea. "It is all about discouraging people from copying."
Rocket-X partnered with three agencies including Three Angles, Asia PR Werkz and PHD for this account.
IPOS is a statutory board under the Ministry of Law since April 2001 and the lead government agency that advises on and administers intellectual property (IP) laws, promotes IP awareness and provides the infrastructure to facilitate the development of IP in Singapore.