The agency will primarily handle all traditional advertising activities for these brands, including conceptualisation of brand strategy and visual identity. Other duties ranging from media planning and buying, event management and brand activation are expected in the coming months.
Grey Group Bangladesh will launch the Abul Khair Steel brand in the market which is considered to be the largest steel project in South Asia and one of the largest launches in the local market this year. The agency will also spearhead the GMG Airlines brand, which is the first private airline to be launched in the market over the last ten years. In addition they will roll out Bangladesh’s first independent news channel for Beximco Media.
Commenting on the wins, Syed Gousul Alam Shaon, Grey Group Bangladesh’s VP and country head, said: "These wins prove our long-standing commitment to growing our clients’ brands and helping their businesses prosper."
