Lowe Indonesia scoops Indomie business; JWT nets Pop Mie

JAKARTA - Lowe Indonesia has scooped the creative duties of Indonesia's biggest noodle brand Indomie after a three-way pitch that involved JWT and incumbent Matari Advertising. In a related development JWT has won the creative duties for the Pop Mie brand after a four way pitch that involved Saatchi & Saatchi, Lowe and incumbent TNT.

by Asiya Bakht