Prima Taste invites DDB, Leo Burnett and Saatchis to pitch for its regional creative business

REGIONAL - Prima Food, a Singapore based food products company, is believed to have called three agencies including DDB, Leo Burnett and Saatchi and Saatchi for a regional creative pitch for its ready-to-cook pastes and premixes brand Prima Taste.

by Asiya Bakht | 04/30/2010

Sources suggest that the pitch is being lead out of Singapore and the food company is looking to shortlist two agencies.

It is not clear who is the incumbent agency for the business.

Building on the success of Prima Taste ready-to-cook pastes and premixes, the company has also created the Prima Taste concept restaurant franchise to serve ‘True Singapore Cuisine’.

Since 2000, Prima Taste restaurants have opened in Singapore and other major cities around the world.

Established in 1992, Prima Food has since attained a strong reputation for premium quality value-added food products. A subsidiary of Prima Limited, Prima Food manufactures the Prima Taste and PrimaDeli Frozen Dough brands products.