The appointment came as a result of the company reviewing credentials and case studies for several leading agencies. The incumbent, Bozell, ceased operations in late December 2009.
Baby Kiko, established in December 1999, is an extension of the Kiko brand, a leading kids apparel brand in Malaysia for over twenty years. Since its launch, Baby Kiko has achieved and sustained an impressive rate of growth.
Baby Kiko, established in December 1999, is an extension of the Kiko brand, a leading kids apparel brand in Malaysia for over twenty years. Since its launch, Baby Kiko has achieved and sustained an impressive rate of growth.
P'ng Lee Koon, senior general manager of operations for Baby Kiko, said,“We have ambitious plans for the brand. We want to have a strong creative partner on board to realize our ambitions. We have known about Lowe’s reputation for some time. Their strategy is business focused, their ideas are creatively engaging and in sync with our brand's image”.
Khairudin Rahim, managing director of Lowe Malaysia, said he was honoured to be working on a home grown brand like Baby Kiko.
“We have been assigned this business by demonstrating how our “High Value Ideas” approach has created consumer breakthrough and benefitted advertisers. We are looking forward to implementing our work through advertising word-of-mouth, branded content, digital and promotional platforms.”
No details of the planned expenditure for the Lowe work are available at this stage. Past Nielsen data indicates that Baby Kiko spends up to USD$480,000 (RM1.6 million) per annum in media advertising.
