She will be working closely with Salim Khubchandani the founder and managing director of On-Target Marketing Solutions.
Hong has more than 18 years of marketing communication experience and is recognised as an expert in brand building, CRM and data analytics. Prior to joining On-Target, Hong was with the Foetus Group for 8 years and was a pioneer in the setting-up and development of Rapp Malaysia. She has previously worked on projects for a clutch of blue chip clients for BMW, Mcdonalds,MAS, Carlsberg ,Dutch Lady and Nestle.
Hong has more than 18 years of marketing communication experience and is recognised as an expert in brand building, CRM and data analytics. Prior to joining On-Target, Hong was with the Foetus Group for 8 years and was a pioneer in the setting-up and development of Rapp Malaysia. She has previously worked on projects for a clutch of blue chip clients for BMW, Mcdonalds,MAS, Carlsberg ,Dutch Lady and Nestle.
Khubchandani said: “I am very excited over Rosie’s agreement to strengthen On-Target and help propel it to the next level. Rosie’s involvement will primarily be to partner me in the area of strategic consultancy, management advisory, operation advisory and business development."
Hong said: “Salim is an old industry friend and we are both very passionate about CRM. It’s really a new partnership built on an old friendship and we hope to make a difference by specialising in the core areas of consumer insights, targeted segmentation, building sticky communities and embracing Web 2.0 in our communication delivery”
