Chang Yang Fa, chief executive officer of MINT, said: “Every toy has a unique history and is a reflection of the times it was made. It represents a ‘snapshot’ of how the world was like at that time”.
“It was a wonderfully enjoyable exercise to research the origins and stories behind the toys exhibited at MINT”, added Mark Fong Creative Director of Y&R Singapore, “And these historically correct ‘toy stories’ form the cornerstone of the print and outdoor campaign.”
“It was a wonderfully enjoyable exercise to research the origins and stories behind the toys exhibited at MINT”, added Mark Fong Creative Director of Y&R Singapore, “And these historically correct ‘toy stories’ form the cornerstone of the print and outdoor campaign.”
MINT Museum of Toys is the world’s first purpose-built Toy Museum, located in an award-winning contemporary five-storey building, along Seah Street. Besides its extensive collection of over 50,000 toys from around the world, with some more than 100 years old, there is also a themed café, restaurant and winebar, showcasing Asia’s largest collection of enamel signs, to complete the total MINT Experience.
