Sources suggest that the business strategy put forward by Mediacom impressed the clients who were looking for a change in this aspect of their marketing.
The account if estimated to be worth $5 million.
A Mediacom representative declined to comment.
Last year in August, Carrefour moved its creative business to Leo Burnett in four Asia-Pacific markets including Indonesia, Malaysia, India and Singapore. The agency's appointment followed a three-way pitch between Publicis Groupe's creative agencies Publicis and Saatchi & Saatchi. The agency already handles the Carrefour business in Taiwan.
The account if estimated to be worth $5 million.
A Mediacom representative declined to comment.
Last year in August, Carrefour moved its creative business to Leo Burnett in four Asia-Pacific markets including Indonesia, Malaysia, India and Singapore. The agency's appointment followed a three-way pitch between Publicis Groupe's creative agencies Publicis and Saatchi & Saatchi. The agency already handles the Carrefour business in Taiwan.
Last year in January, Publicis Groupe was appointed as Carrefour’s global partner for its $1 billion. The advertising group was handed the account without a pitch.
At the time of winning the account, reports suggested Publicis Groupe would create a dedicated ad-hoc structure devoted to the Carrefour business. This structure, independent from all the networks of Publicis and based in France, is believed to be working with different operations worldwide.
At the time of winning the account, reports suggested Publicis Groupe would create a dedicated ad-hoc structure devoted to the Carrefour business. This structure, independent from all the networks of Publicis and based in France, is believed to be working with different operations worldwide.
