The telco's annual festive film blends humour and lightheartedness, but its reliance on traditional gender roles dampens an otherwise innovative take on festive preparations.
True
singtel
Singtel's attempt to reimagine LNY traditions misses the mark
ai
cny 2025
lunar new year
singtel
Diwali 2024: Campaigns lighting up the festive season
campaign roundup
deepavali
netflix
singtel
Here’s a roundup of the region’s standout Diwali campaigns this year, highlighting a mix of humour and heart.
Singtel dials up the warm fuzzies in Mother's Day film
singtel
A daughter surprises her mother with a winter holiday in this sweet, simple film.
Singtel's new CNY film stars a 70-year-old skater, reinventing cool and lifelong tech adoption
chinese new year
singtel
A passionate roller-skater, Tan Teck Hung, affectionately known as 'Uncle Heng', breaks barriers in the telco's heartwarming new Chinese New Year campaign.
Singtel's NDP 2023 film showcases its role as Singapore's founding telco
singtel
Through the perspective of the telecommunications industry, the film showcases Singapore's transformation into a formidable global economic powerhouse.
Singtel solves tech and customer service issues in 'hoppy' new year film
chinese new year
cny
singtel
Technology and customer support are the main focus of Singtel's CNY 2023 campaign.
Singtel Dash combines demo and dance in animated campaign
singtel
The digital wallet service explains its features with the help of three vivid characters in a series of videos made with TikTok in mind, in a campaign by PPurpose and Final Frontier.
Hooq's downfall: Can other OTT platforms avoid the same fate?
ott
singtel
sounding board
SOUNDING BOARD: From consumer behaviour to content economics to investment in technology, several factors may have impacted Hooq's failure to adequately monetise its service. Analysts divulge what others can learn from its downfall.
Why does Singtel hate teenagers so much?
singtel
Merry Christmas, you ungrateful, self-centred cretins.
Singtel thinks you're ready for an emotional Chinese New Year film
chinese new year
cny
singtel
The brand kicks off the next big holiday season before most people are over the last one. Is its film good enough to justify that choice?
