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deepavali

Festive campaigns lighting up Diwali 2025

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From original local soundtracks to emotional narratives about family, here's a collection of standout campaigns from India, Malaysia, and Singapore that celebrate Diwali.

Diwali 2024: Campaigns lighting up the festive season

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Here’s a roundup of the region’s standout Diwali campaigns this year, highlighting a mix of humour and heart.

Coca-Cola innovates with Bluetooth-enabled Diwali invitations

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The brand rolls out ‘locked Coke’, a limited-edition bottle for this year's festive season.

Six Deepavali/Diwali ads we liked in 2020

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Deepavali season is upon us, and select markets in the region are abuzz with exciting creative work. We take a look at some of our favourites this year.

A magician learns new tricks in RHB Bank's Deepavali film

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The bank's 2020 Deepavali TVC by FCB Malaysia dramatises the real-life story of a man who used his magic skills to sell durians after the pandemic made his audience disappear.

Ad Nut's Deepavali/Diwali commercial film festival

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With a huge assist from the ad nuts at Campaign India, Ad Nut presents a collection of this year's commercial films for the festival of lights.

Happy Diwali: Ad Nut's roundup of festive ads

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As Hindus celebrate Diwali on Wednesday and Thursday, our ad-obsessed pal Ad Nut takes a look at ads from Petronas, Lenovo, Flipkart, Malaysia Airlines, Foodpanda and more.

DiGi shares the light for Deepavali

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KUALA LUMPUR - Malaysian telco DiGi Telecommunications Sdn Bhd has produced a song, entitled ‘Oli Peruvom’ or ‘Share the light’, to coincide with the upcoming Deepavali to encourage subscribers to do their bit in contributing to the education of underprivileged children.