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malaysia

Southeast Asia boom markets: How digital wallets are redefining Malaysian consumer behaviour

digital wallets ewallets malaysia malaysian consumers southeast asia boom markets super apps By Matthew Keegan

As e-wallets evolve from simple payment tools to integrated super apps, Malaysian marketers are shifting strategies to embed brand presence within consumers’ daily digital habits.

40 Under 40 2025: Shanker Joyrama, Orion Digital

40 under 40 40 under 40 2025 malaysia marcomms orion digital shanker joyrama By Staff Reporters

Under Shanker Joyrama’s leadership, Orion Digital has secured over 100 new contracts in 2024–2025, expanded regionally, and increased headcount to meet rising client demands.

Brands mark Merdeka Day 2025 with creative campaigns

malaysia merdeka day 2025 By Staff Reporters

From heartfelt films to catchy jingles, here's a collection of standout campaigns that celebrate the peninsula’s 68th Merdeka Day.

Women to Watch 2025: Winnie Pang, Omnicom Media Group

advertising apac leadership malaysia marcomms media omnicom media group winnie pang women to watch women to watch 2025 By Staff Reporters

Pang accelerates digital growth by identifying and eliminating operational risk and driving efficiencies for clients fueled by performance, people, purpose and platforms.

Bala Pomaleh joins Dentsu Malaysia as CEO Media

audrey chong bala pomaleh dentsu media malaysia uday desai By Staff Reporters

Pomaleh recently left Mediabrands Malaysia as CEO.

How young Malay-Muslim women are spending and consuming

bnpl boycotts halal malaysia muslim research vml vml malaysia By Staff Reporters

Malay-Muslim women are leading a consumer revolution, with 93% preferring local groceries and 89% choosing homegrown F&B, according to a new analysis. Brand boycotts are reshaping loyalty, while halal certification, affordability, and shared cultural identity are the decisive factors in their purchasing power.

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

corruption ecommerce fashion malaysia By Staff Reporters

Malaysia's Anti-Corruption Commission has officially opened an investigation into the US$10 million loss of state funds invested in the local fashion ecommerce platform.

How to take the guesswork out of Ramadan marketing in Malaysia

hari raya malaysia ramadan tiktok By Campaign Staff

Starting early and having a full funnel strategy in place for TikTok, can help marketers in Malaysia beat the clutter and make the most of the festive season of Ramadan.

100 Plus rebrands as daily hydration drink in Malaysia

havas malaysia By Staff Reporters

Developed in partnership with Havas, the campaign aims to move 100 Plus away from being associated as merely an isotonic drink to be taken after sports.

40 Under 40 2024: Crystalbelle Lau Lay Yee, VoxEureka

advertising apac leadership malaysia marcomms media By Staff Reporters

Lau’s business acumen and hands-on support for her team have led to her being affectionately labelled as VoxMama within the communications agency she co-founded.

40 Under 40 2024: Moiz Bilwani, Dentsu

advertising apac Dentsu leadership malaysia marcomms media By Staff Reporters

As partner and head of Dentsu X in Malaysia, Bilwani has modernised media strategies, driven client satisfaction and championed DEI initiatives.

40 Under 40 2024: Su Ling Chan, MBCS

40 under 40 advertising agency apac leadership malaysia marcomms media By Staff Reporters

Chan’s success reaches beyond the boardroom, blending the discipline of an athlete with the strategy of a leader to excel in every arena.

TM taps gen AI to in language-diverse Merdeka campaign

ai dei diversity generative ai grey malaysia By Staff Reporters

Malaysia’s national telco service—in partnership with Grey—cleverly uses AI to showcase Malaysians performing a song in 17 commonly used languages and dialects.

A mildly irritating rap song to sell internet services

grey malaysia By Ad Nut

Malaysia's WiFi provider UniFi rolls out its latest brand film while seeming to aim for the world record of repeating the word ‘choose’ as many times as possible inside 60 seconds.

Creative Minds: Jass Sin Lee on her future tattoos and trippy Photoshop dreams

creative minds havas malaysia By Staff Reporters

The senior art director at Havas Malaysia originally thought she'd be saving lives as a doctor, but now instead spends her days saving JPEGs and PDFs.

Malaysia's top 50 brands

campaign360 lazada malaysia milieu shopee top 50 brands top50brands Uniqlo By Minnie Wang

Shopee continues its dominance in the region, this time topping the Malaysia list in 2024. See which brands are challenging to move up the rankings in Campaign's research in partnership with Milieu Insight.

The Scott Calorie Absorber Pro converts a kitchen staple into a wellness tool

malaysia By Staff Reporters

The clever campaign reimagines the humble drying towel as a mighty health supplement in a bid to tackle Malaysia's growing obesity epidemic.

Women to Watch 2023: Cindy Eliza Vaz, Mediabrands

malaysia women to watch By Staff Reporters

As a law grad turned marketer, Cindy Eliza Vaz has shaped her career path remarkably, improving the quality of digital performance across Mediabrands and steering it into new frontiers.

Dentsu Malaysia appoints new CEO as Kien Eng Tan announces retirement

audrey chong ceo Dentsu malaysia mccann UM By Staff Reporters

Audrey Chong was previously CEO of Universal McCann Malaysia.

Lion & Lion expands in SEA, invests in new hires

malaysia singapore By Matthew Keegan

The agency is investing in specialised data capabilities, an in-house content production studio, and is expanding its teams.

Grey Singapore and Malaysia consolidate under new leadership structure

grey malaysia singapore By Staff Reporters

The roles of the current Malaysia CEO and CCO are expanded to include full commercial and creative responsibility across both the Malaysia and Singapore studios.

Women to Watch 2022: Hajar Yusof, Naga DDB Tribal

DDB malaysia naga ddb tribal women to watch By Staff Reporters

Making the move from social to brand marketing has allowed Yusof to bring enormous success for her clients.

Women to Watch 2022: Nazirah Ashari, TBWA

malaysia tbwa women to watch By Staff Reporters

Through many proactive projects and campaigns, Ashari has commendably fashioned herself into an expert of all things Muslim, Malay, millennial, and women.

Most memorable Merdeka campaigns of all time

malaysia By Ad Nut

Ad Nut reminisces (and wipes away tears) while selecting five standout campaigns in conjunction with Malaysia’s National Day celebrations.

Hakuhodo takes majority stake in Malaysia's Kingdom Digital

digital advertising Hakuhodo malaysia By Staff Reporters

The deal will strengthen the Japanese network's capabilities in Malaysia’s digital advertising market, and the two firms will also target southeast Asia with their digital advertising solutions.

L'Oreal Malaysia switches media agency partner

loreal malaysia media wavemaker By Robert Sawatzky

Zenith's bespoke OneL'Oreal team wins the Malaysia media remit from Wavemaker, just months after it took over the performance agency ecommerce mandates.

How the year’s best Raya ad was made

gender julies malaysia representation By Surekha Ragavan

The founders of Layar Lucida on challenging Raya ad tropes, their favourite Raya campaigns of yesteryear, and what late legend Yasmin Ahmad means to them as young Malay women.

FCB Malaysia rebrands as owners create new holding company

fcb malaysia By Surekha Ragavan

Shaun Tay and Ong Shi-Ping have revamped the Malaysia network as a challenger agency to suit their “no plan B attitude and feisty personalities.”

Creative Minds: Why Eddy Nazarullah went mad for ads

creative minds malaysia By Staff Reporters

The creative director answers 11 of our questions. Learn how his art teacher's husband set his destiny, why he admires Goku (from Dragon Ball) and Rocky, what he fears, and why he hasn't really seen NYC despite going there more than once.

RHB Bank's CNY film doesn't seem like a CNY film

fcb malaysia By Ad Nut

The bank's Chinese New Year film, by FCB Malaysia, focuses not on traditional themes of family togetherness but rather on a fishing village's litter problem.

Agency of the Year 2021 shortlist: Southeast Asia

agency of the year indonesia malaysia philippines singapore southeast asia thailand By Staff Reporters

See the shortlist for the Southeast Asia region in the 2021 Campaign Asia-Pacific Agency of the Year awards.

Mindshare makes leadership changes in Malaysia

groupm malaysia media mindshare wpp By Staff Reporters

The agency group promotes Sheila Shanmugam to CEO and Chan Wan Lih to MD, replacing Animesh Kumar.

Malaysia’s top 100: Millennial purchasing dominates as nation continues to reel

malaysia By Surekha Ragavan

Strong performances from brands such as Telegram and Lazada point to a trend of self-starters who founded small enterprises during a year of hardship.

Malaysia’s top local brands: Locals seek comfort in Ramly and Ayamas

malaysia By Surekha Ragavan

Nostalgic food brands nestle themselves in the hearts of Malaysians as cravings for familiarity and simpler times take over.

Creative Minds: Wang Ie Tjer's way with words

creative minds fcb malaysia By Staff Reporters

We get to know the creative director at FCB Malaysia through his answers to 11 questions. Learn about how he dreamed of becoming a waiter but ended up a copywriter, his surprising guilty pleasure, his several tattoos and much more.

Are these neighbours nice or nasty?

malaysia oppo By Ad Nut

A new Malaysia Day spot for Oppo has good intentions but misses the chance to shed light on the adversities of struggling artists.

Everise to add 700 staff in APAC by year end

cx japan malaysia singapore By Staff Reporters

The digital customer experience firm is targeting growth in Japan, Malaysia and Singapore, where it will open a digital innovation hub by the end of the year.

Women to Watch 2021: Nizwani Shahar, Ogilvy

advertising apac asia asia pacific malaysia marketing ogilvy women to watch By Staff Reporters

They said she was too young to be a CEO. But Shahar proved the sceptics wrong by way of tenacity, empathy and innovation.

Enticing visions of a post-vaccine world

BBDO Clemenger BBDO malaysia new zealand By Ad Nut

The government of New Zealand (with Clemenger BBDO) and Malaysia Ford distributor Sime Darby Auto Connexion (with Reprise Digital) present compelling images of a near future that's within reach.

Dentsu Malaysia gives Kunal Roy creative CEO role

Dentsu malaysia By Staff Reporters

The former Publicis Groupe chief strategy officer will work with fellow Publicis alum Kien Eng Tan, who joined Dentsu as Malaysia CEO in February.

Nestlé calls for media review in Malaysia, Singapore

malaysia media agency singapore By Staff Reporters

Zenith is the incumbent in Singapore, and Publicis One holds the business in Malaysia.

PHD takes over Ikea media in three SEA markets

Dentsu malaysia phd philippines singapore By Matthew Miller

The two-year agency-of-record appointment comes following a pitch that reportedly involved most of the major holding companies.

The Malaysian artist who ‘paints without a brush’

climate change inspiration station malaysia By Surekha Ragavan

INSPIRATION STATION: Red Hong Yi has been making waves with stunning, thoughtful pieces using everyday objects.

VMLY&R clusters Malaysia and Indonesia under new CEO

indonesia malaysia By Robert Sawatzky

Kenni Loh will lead the newly-paired markets from Kuala Lumpur.

Kien Eng Tan named Dentsu Malaysia CEO

ceo Dentsu groupe malaysia Publicis By Rahul Sachitanand

He replaces Nicky Lim, who leaves after a six-year stint at the network.

Ogilvy combines Singapore and Malaysia operations

malaysia ogilvy singapore By Matthew Miller

The move reorganises the combined agencies around five core businesses that Ogilvy sees as critical to the next phase of growth for itself and its clients.

A magician learns new tricks in RHB Bank's Deepavali film

deepavali diwali fcb malaysia By Ad Nut

The bank's 2020 Deepavali TVC by FCB Malaysia dramatises the real-life story of a man who used his magic skills to sell durians after the pandemic made his audience disappear.

Colgate turns on smile-power campaign in Malaysia

malaysia ogilvy By Ad Nut

Campaign by Ogilvy Malaysia and Red Fuse features an activist, an artist and an up-and-coming rapper as it asks Malaysia to 'Smile strong together'.

Marketers use nostalgia to capture Malaysians’ hearts

brands malaysia nostalgia By Surekha Ragavan

ASIA'S TOP 1000 BRANDS: Reminiscing about ‘simpler times’ is a powerful theme used effectively by large local players like Petronas, Bernas, TNB and Adabi.

Malaysia weathers its first economic contraction in a decade

brands malaysia By Nielsen

ASIA'S TOP 1000 BRANDS: Hard hit by control measures, consumers are living through a recession and re-examining product attributes and their preferred brands.

Malaysia’s top local brands: Sentiment veers away from ‘international is better’

brands malaysia By Surekha Ragavan

ASIA'S TOP 1000 BRANDS: The notion that local goods are of lower quality is slowly and surely diminishing.

Malaysia’s top 100 brands: Consumers drawn to electronics and fried chicken

brands malaysia By Surekha Ragavan

ASIA'S TOP 1000 BRANDS: Cautious spending, heightened community spirit, and a nearly total digitisation of purchase behaviours dictate rankings this year.

Astro Malaysia rewrites Backstreet Boys hit in mildly suggestive campaign

malaysia By Ad Nut

Astro's 'Turn me on' campaign by Ensemble Worldwide promotes three ways...for Malaysians to get their video entertainment.

Hits and misses: Malaysia Day campaigns from bad to better

KFC malaysia pepsi watsons By Surekha Ragavan

Watsons Malaysia once again leads with poor judgement while one telco service shines with an ad that taps into Malaysians’ one greatest fear.

Eco-warriors plant trees, not flags

Leo Burnett malaysia By Ad Nut

Leo Burnett Malaysia's '#Fight4OurPlanet' campaign re-imagined war monuments with one crucial difference.

OMD bags Danone's Malaysia and Thailand media business

malaysia OMD thailand By Rahul Sachitanand

Omnicom-owned agency takes on integrated media planning and buying duties across traditional and digital channels for the food and beverage company.

Berjaya Sompo's heroes pivot to a pandemic mission

fcb malaysia By Ad Nut

The insurer's fivesome of 'Silent guardians' takes on new protective duties in a spot by FCB Malaysia.

Jubilant Liverpool fans in Malaysia can 'adopt a keg' of Carlsberg

Carlsberg liverpool malaysia By Ad Nut

Those taking up the offer get smartphone certificates that they can trade for 100 future beers, helping bars weather the pandemic slowdown.

KFC Malaysia launches playlist and film to commemorate dine-in

DDB KFC malaysia naga ddb tribal By Ad Nut

An innocuous campaign by Naga DDB Tribal welcomes diners back in-store.

Reprise wins Warc Grand Prix in social strategy for Malaysia KFC campaign

KFC malaysia By Staff Reporters

A campaign involving a superfan who hijacked celebrity Instagram pages to shamelessly promote KFC has won the top prize in the Warc Awards for Effective Social Strategy.

Malaysia’s 4As requests tax relief for ad industry

malaysia By Staff Reporters

Temporary relief from the government is expected to mitigate unemployment and provide respite to a deeply hurt ad industry.

Three Malaysian PR directors detained over US$21 million corruption allegations

malaysia mc saatchi pitch By Surekha Ragavan

The agency directors are being investigated for allegedly bribing their way into a RM90 million advertising contract with Tourism Malaysia.

Malaysian influencer draws ire for racist Instagram comments

influencer influencer marketing instagram malaysia By Staff Reporters

Former beauty queen Samantha Katie James becomes a national laughingstock as her ignorant comments around the #BlackLivesMatter movement make the rounds.

Eid-al-Fitr video blends animation with quarantine-shot video

fcb malaysia By Ad Nut

Necessity is the mother of creativity in this video for SP Setia by FCB Malaysia.

KitKat offers a sweet treat for Malaysia: An all-star singalong

kitkat malaysia By Ad Nut

#RayaBersama music video features SonaOne, MK K-Clique, Naim Daniel, Sweet Qismina and Empty Page.

Take it from Jero the cat: Distance can't prevent togetherness

malaysia By Ad Nut

Reprise Digital's Ramadan film for Tenaga Nasional Berhad (TNB) is a bit different this year, but no less sweet.

Watch: RHB Bank and FCB Malaysia's all-stock Eid-al-Fitr video

fcb malaysia By Ad Nut

Made using only stock footage, RHB Bank's Eid-al-Fitr video reflects on, and reflects, overcoming virus challenges.

BBDO shuts Malaysia office, cuts staff in Hong Kong

BBDO malaysia By Staff Reporters

BBDO Asia CEO says the agency is realigning its operational focus in markets based on future demand.

Major Malaysian publishing house Blu Inc shuts, 200 staff laid off

malaysia media publishing By Surekha Ragavan

Blu Inc was responsible for titles such as Harper’s Bazaar, Cosmopolitan and Cleo.

IPG Mediabrands salutes Malaysia's frontline workers

ipg mediabrands malaysia By Staff Reporters

Reprise and Rapport spearhead an OOH campaign that includes messages of support in seven languages and a crowdsourcing mechanism.

GO Communications implements 4.5-day workweek

malaysia mental health By Surekha Ragavan

The Malaysian agency becomes a rarity in the region for introducing a shorter working week.

A year after abandoning 'deathtrap', WPP's Malaysian campus plans remain in limbo

malaysia ogilvy wpp By Rahul Sachitanand

Agency network says it continues to look for a suitable location for a new KL campus, with agencies remaining in disparate offices for now.

Attending CNY in virtual reality is not advised

malaysia By Ad Nut

Easily the year's most amusing CNY film comes from Reprise Digital and Malaysian electric company Tenaga Nasional Berhad (TNB).

Leo Burnett wins top honours at Malaysia Effies

effies malaysia By Staff Reporters

The agency won nine total awards including one of only two golds handed out, the other of which went to Grey Malaysia.

Starbucks opens signing store in Penang

malaysia starbucks By Staff Reporters

The fourth of its kind worldwide, the outlet aims to provide service, job opportunities and a gathering place for the city's Deaf community.

Dentsu Aegis partners with Spotify in Malaysia

Dentsu malaysia spotify By Staff Reporters

New planning tool combines data from both companies to offer deeper insights.

Maxis tries to make network quality interesting

initiative malaysia By Ad Nut

With Ensemble and Initiative, the Malaysian telco takes a good stab at explaining something people generally don't want to hear about.

RHB Bank asks Malaysia to 'See beyond colour'

fcb malaysia By Matthew Miller

In an ad released for the country's national day, FCB KL vividly shows the drawbacks of stereotyping and tribalism.

Ecommerce-savvy Malaysians still cautious about spending

malaysia By Nielsen

While confidence remains high, certain segments should take note: the impact of the country's new Sugar Tax remains to be seen, and more and more Malaysians are choosing convenience shopping over supermarkets.

AirAsia & Maybank streets ahead of rival Malaysian brands

malaysia By Faaez Samadi

Both brands continue to resonate strongest with consumers for reasons of pride and product.

Malaysia’s Top 100 Brands: Global brands dominate

malaysia By Faaez Samadi

Consistency is the order of the day for Malaysian consumers, with a few notable exceptions.

Malaysia’s lack of local love turning a corner

malaysia By Faaez Samadi

There’s a dearth of local representation in Malaysia’s Top 100 Brands, but change is coming as younger consumers bring new attitudes.

The amount of plastic football fans eat is nuts

football grey malaysia wwf By Ad Nut

Grey Malaysia converted research about microplastic ingestion into disturbing in-stadium messages for the WWF during the recent Malaysian Football League final.

Photos: Louis Vuitton exhibition overlooks Petronas Twin Towers

experiential marketing fashion malaysia By Staff Reporters

The fashion house marked its 34th year in Malaysia with a unique capsule exhibition.

Kuala Lumpur is CR Worldwide’s top summer incentive destination

malaysia By Staff Writer

The Malaysian capital was the only Asian destination on the list.

In CIMB film for Aidilfitri, forgiveness is not just for kids

hari raya malaysia ogilvy ramadan By Ad Nut

The Malaysian bank and Ogilvy invert the traditional custom with a story about a mother begging forgiveness.

Hate your job? Maybe you're suffering from '700-day itch'

aia Leo Burnett malaysia recruitment By Ad Nut

AIA and Leo Burnett create easily the most entertaining recruitment video Ad Nut has ever seen.

H+K and Lumos merge in Malaysia

malaysia By Staff Reporters

Move sees ex-head of WPP PR firm return.

Photos: Penang’s largest convention attracts 13,000 delegates

malaysia By Megan Gell

A lesson in small cities successfully hosting large-scale events.

Marketing for Ramadan? Put your money in mobile, research says

data halal indonesia islam malaysia marketing ramadan research top of the charts By Staff Reporters

TOP OF THE CHARTS: 2018 data from Criteo gives marketers some hints on how to get the most out of Ramadan budgets.

Volvo videos for Malaysia have 'hidden' test-drive codes

grey malaysia By Ad Nut

The carmaker aims to harvest leads via WhatsApp in exchange for entry into a contest.

Ogilvy parts from JWT in Malaysia; gets new leadership team

malaysia ogilvy By Staff Reporters

Ogilvy Malaysia will no longer share resources with JWT, now Wunderman Thompson. Nizwani Shahar and Campbell Cannon step up as co-CEOs, with Kurt Novack appointed to the creative driving seat.