As e-wallets evolve from simple payment tools to integrated super apps, Malaysian marketers are shifting strategies to embed brand presence within consumers’ daily digital habits.
True
malaysia
Southeast Asia boom markets: How digital wallets are redefining Malaysian consumer behaviour
digital wallets
ewallets
malaysia
malaysian consumers
southeast asia boom markets
super apps
40 Under 40 2025: Shanker Joyrama, Orion Digital
40 under 40
40 under 40 2025
malaysia
marcomms
orion digital
shanker joyrama
Under Shanker Joyrama’s leadership, Orion Digital has secured over 100 new contracts in 2024–2025, expanded regionally, and increased headcount to meet rising client demands.
Brands mark Merdeka Day 2025 with creative campaigns
malaysia
merdeka day 2025
From heartfelt films to catchy jingles, here's a collection of standout campaigns that celebrate the peninsula’s 68th Merdeka Day.
Women to Watch 2025: Winnie Pang, Omnicom Media Group
advertising
apac
leadership
malaysia
marcomms
media
omnicom media group
winnie pang
women to watch
women to watch 2025
Pang accelerates digital growth by identifying and eliminating operational risk and driving efficiencies for clients fueled by performance, people, purpose and platforms.
Bala Pomaleh joins Dentsu Malaysia as CEO Media
audrey chong
bala pomaleh
dentsu media
malaysia
uday desai
Pomaleh recently left Mediabrands Malaysia as CEO.
How young Malay-Muslim women are spending and consuming
bnpl
boycotts
halal
malaysia
muslim
research
vml
vml malaysia
Malay-Muslim women are leading a consumer revolution, with 93% preferring local groceries and 89% choosing homegrown F&B, according to a new analysis. Brand boycotts are reshaping loyalty, while halal certification, affordability, and shared cultural identity are the decisive factors in their purchasing power.
Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds
corruption
ecommerce
fashion
malaysia
Malaysia's Anti-Corruption Commission has officially opened an investigation into the US$10 million loss of state funds invested in the local fashion ecommerce platform.
40 Under 40 2024: Crystalbelle Lau Lay Yee, VoxEureka
advertising
apac
leadership
malaysia
marcomms
media
Lau’s business acumen and hands-on support for her team have led to her being affectionately labelled as VoxMama within the communications agency she co-founded.
40 Under 40 2024: Moiz Bilwani, Dentsu
advertising
apac
Dentsu
leadership
malaysia
marcomms
media
As partner and head of Dentsu X in Malaysia, Bilwani has modernised media strategies, driven client satisfaction and championed DEI initiatives.
40 Under 40 2024: Su Ling Chan, MBCS
40 under 40
advertising
agency
apac
leadership
malaysia
marcomms
media
Chan’s success reaches beyond the boardroom, blending the discipline of an athlete with the strategy of a leader to excel in every arena.
Creative Minds: Jass Sin Lee on her future tattoos and trippy Photoshop dreams
creative minds
havas
malaysia
The senior art director at Havas Malaysia originally thought she'd be saving lives as a doctor, but now instead spends her days saving JPEGs and PDFs.
Malaysia's top 50 brands
campaign360
lazada
malaysia
milieu
shopee
top 50 brands
top50brands
Uniqlo
Shopee continues its dominance in the region, this time topping the Malaysia list in 2024. See which brands are challenging to move up the rankings in Campaign's research in partnership with Milieu Insight.
The Scott Calorie Absorber Pro converts a kitchen staple into a wellness tool
malaysia
The clever campaign reimagines the humble drying towel as a mighty health supplement in a bid to tackle Malaysia's growing obesity epidemic.
Women to Watch 2023: Cindy Eliza Vaz, Mediabrands
malaysia
women to watch
As a law grad turned marketer, Cindy Eliza Vaz has shaped her career path remarkably, improving the quality of digital performance across Mediabrands and steering it into new frontiers.
