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How young Malay-Muslim women are spending and consuming
bnpl boycotts halal malaysia muslim research vml vml malaysia By Staff Reporters

Malay-Muslim women are leading a consumer revolution, with 93% preferring local groceries and 89% choosing homegrown F&B, according to a new analysis. Brand boycotts are reshaping loyalty, while halal certification, affordability, and shared cultural identity are the decisive factors in their purchasing power.

Marketing for Ramadan? Put your money in mobile, research says
data halal indonesia islam malaysia marketing ramadan research top of the charts By Staff Reporters

TOP OF THE CHARTS: 2018 data from Criteo gives marketers some hints on how to get the most out of Ramadan budgets.

What do hip and religious Muslim women want?
halal marketing muslim wtw By Soon Chen Kang 江欣珍

A JWT study on Muslim women in Malaysia and Indonesia shows that religion is a top priority, yet many do not shy away from embracing new trends.

Much ado over the name of a pork burger
branding halal By Soon Chen Kang 江欣珍

Malaysian eatery Ninja Joe has (perhaps purposely) courted controversy in the naming of its "P. Ramly" pork sandwich.

Muslim consumers: Beauty brands eyeing halal cosmetics
asia beauty halal islam marketing muslim By Matthew Carlton

Long ignored or misunderstood by the mainstream, Muslim women’s beauty needs are being championed by a new wave of niche brands, to commercial success.

Five things you need to know about: The global Muslim market
halal ogilvy By John Goodman

As the sixth World Islamic Economic Conference takes off in Kuala Lumpur, John Goodman, president of Ogilvy Action, tells us five things we need to know about the global Muslim market and Islamic consumers.