The CMO's MO: Fabian Prasetya on how the beauty company aims to build a brand that resonates with the values of a new generation, why sustainability is a USP, and consumer personalisation via beauty tech.
True
beauty
L'Oréal Indonesia's CMO on merging efficacy with authenticity
beauty
cmo interviews
fabian prasetya
loreal
loreal indonesia
the cmos mo
How Chinese white label beauty brands are rising the ranks
beauty
chinese brands
white label
Initially buoyed by attractive price points, white label brands in China are carving a niche for themselves even as they grapple with the challenges of a more short-term approach to brand-building.
Watch: Naomi Campbell, Gigi Hadid and RuPaul star in documentary-style campaign for Maybelline
beauty
The work aims to reintroduce the brand’s iconic Instant Erase Concealer to a younger generation.
Top 10 beauty brands in Southeast Asia
beauty
milieu
skincare
top 10
top 10 beauty brands
top 50 brands
Indonesia’s Wardah surges past global giants like Vaseline, Dove, and Nivea to become Southeast Asia’s top beauty brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.
Brand Health Check: How should Florasis chart its entry into the high-end market?
beauty
brand health check
china
Nearly a year following a PR crisis, the Chinese cosmetics company manages to gain a cult following and has ambitious plans to penetrate international luxury markets. Marketing experts weigh in on how the brand should forge its path forward.
How AI technology is reshaping beauty retail in China
ai
artificial intelligence
beauty
retail
From Sephora’s Store of the Future to SkinCeuticals’ customized cosmetics products, beauty brands are leveraging AI to boost offline sales.
Dennis Perez gets expanded remit at Unilever Southeast Asia
beauty
fmcg
media
philippines
unilever
Perez is appointed as the head of digital marketing, media and commerce for Unilever's beauty and wellbeing business in Southeast Asia.
Brand Health Check: Why Perfect Diary is hanging in the balance
beauty
brand health check
china
The iconic C-beauty brand is currently suffering from a domestic sales drop, financial losses, and stock-plummets. But it's attempting to tap into global markets by buying high-end brands and building ecommerce power overseas.
Is K-beauty’s reign coming to a close?
beauty
Amorepacific's affordable beauty brand Etude House is closing shop in China, showing retailers just how competitive the country’s beauty market can be.
La Mer transports visitors into ethereal underwater experience
beauty
experiential marketing
inspiration station
skincare
INSPIRATION STATION: An interactive exhibition for the Estée Lauder skincare brand combines technology and art to transport visitors into a kelp forest.
Innovation and speed keep Shiseido afloat
beauty
digital marketing
influencer marketing
shiseido
The brand’s regional director of digital marketing speaks to us about the brand's dramatic digital adaptation during Covid, as well as its expanding use of retail tech.
