True

stories

HSBC celebrates 160 years with vibrant murals across Hong Kong’s 18 districts
18 districts hsbc hsbc 160th anniversary inspiration station mural stories By Matthew Keegan

INSPIRATION STATION: Hong Kong’s streets are coming alive with 18 colourful murals commissioned by HSBC with Grey Hong Kong, celebrating the city’s heritage and community as part of its 160th anniversary.

LinkedIn calls time on ephemeral Stories
linkedin stories

Platform says its professional users want a more permanent and creative video experience.

No7 wants to help women get back to work in its first US campaign
and beauty stories the women wpp By Mariah Cooper

The global beauty brand’s new spot, ‘Unstoppable Together,’ captures the crisis of women leaving the workforce.

The thinking behind Facebook's Stories ads
ads stories By Rick Boost

Global creative director Andrew Keller breaks down the format.

Relevance trumps creative for business success on Instagram
advertising apac indonesia instagram marketing stories By Faaez Samadi

Susan Buckner Rose says good creative is obviously important, but not as much as the right brand message.

Facebook launches third Snapchat clone
snapchat stories By Emily Tan

Facebook Messenger Day allows users to post videos and photos to the chat platform that will vanish after 24 hours.

Instagram launches ads in Stories globally
advertising instagram stories By Emily Tan

The global launch starts today and will be available to all advertisers in the coming weeks.