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Instagram's first campaign in Thailand is all about keeping it Reel
bbh singapore instagram meta By Staff Reporters

The work has been created by BBH Singapore.

The $200 billion moral dilemma: Should the ad industry fund healthier social media?
ethical marketing google instagram meta social media ad spend tiktok youtube By Matthew Keegan

A landmark California ruling and Australia’s under‑16 social media ban have forced the ad industry to confront funding addictive platforms. But will the industry lead the shift to healthier digital spaces?

Microdramas test India’s appetite for stories in 120 seconds
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Instagram and homegrown rivals flood the market with bite-sized serials, chasing Gen Z engagement while grappling with uncertain monetisation.

Meta removes 635,000 predator-linked accounts, rolls out new teen safety tools on Instagram
child abuse child safety tools instagram meta By Nikita Mishra

“Limiting DMs is basic. If Meta cared about teen safety, accounts would be hidden by default and only visible to approved contacts. That’s just common sense.” As Meta touts new protections, critics call the update surface-level and overdue.

Google can now crawl Instagram posts. What does that mean for brands?
instagram reels social content walled gardens

Public Instagram posts are now searchable via Google and Bing. We Are Social's Naiyen Wang breaks down what to do next.

Meta aims to fully automate ad creation with AI by 2026
ai ai ads artificial intelligence automation instagram meta By Matthew Keegan

The parent company of Facebook and Instagram plans to let advertisers generate complete, AI-crafted ads with just a product image and budget, automating the entire campaign process across its platforms.

Meta’s anti-trust trial would be a ‘win-win all round if Instagram were split’
antitrust instagram meta By Lucy Shelley

But breakup of the company could lead to higher prices for advertisers.

Meta faces scrutiny as FTC antitrust trial begins over Instagram and WhatsApp acquisitions
ftc instagram meta whatsapp By Staff Reporters

The Federal Trade Commission’s long-running case against Meta has entered a new legal phase, with Instagram and WhatsApp at the centre of allegations that the tech giant built a social-media monopoly through acquisitions.

Meta to begin testing Community Notes feature across Facebook, Instagram and Threads
community notes fact checking instagram meta threads By Joseph Arthur

Following its move away from third-party fact-checking, Meta’s Community Notes feature is intended to be less biased and more scalable.

Should brands try to be 'besties' with GenZ?
genz instagram tiktok trendjacking By Albert Heape

Pandering to GenZ by ‘meme-jacking’ will not help brands if they do not compensate and credit creators, says Bob Gold & Associates’ Albert Heape

Meta's fact-check fail is a threat to brand safety
donald trump factcheck instagram meta threads By Danny Molyneux

The tech giant’s move to abandon fact-checking on its platforms could significantly affect brand trust and consumer perception, argues Danny Molyneux of Claxon.

Why Meta’s pivot on fact-checking is the right move
donald trump instagram meta threads By Ramakrishnan Raja

This course correction is not merely expedient; it’s the right move for Meta, its shareholders, advertisers, and audiences alike, argues Ramakrishnan Raja in his forthright analysis.

Ahead of Trump's second-term, Meta to scrap fact checking on Facebook and Instagram
donald trump instagram meta threads By Nikita Mishra

Traditional fact-checking will make way for X-inspired "Community Notes." This drastic overhaul signals a major shift in content moderation as the tech giant appears to appease the incoming Trump administration.

Why Bluesky is emerging as X's most promising advertising alternative
elon musk instagram threads tiktok x By Rahat Kapur

With over one million new users since the US election and a growing professional base, Bluesky is emerging as a serious contender in the social media landscape. Here's what advertisers need to know.

Instagram confesses that it lowers quality of underperforming videos
creator economy creators instagram meta By Reem Makari

Smaller creators worry that they will be disadvantaged by this feature which can harm their content’s reach and visibility.

One year of Threads: Where does X's challenger stand among rivals?
elon musk instagram mark zuckerberg meta threads x By Matthew Keegan

Campaign explores how Threads has fared since its record-breaking launch including advantages for users so far and current setbacks for advertisers.

How X responded (again) after Meta’s worldwide outage
elon musk instagram mark zuckerberg meta x By Ewan Larkin

The platform formerly known as Twitter reacted playfully after a Meta outage downed major platforms Instagram and Facebook.

YSL Beauty deletes all Instagram content in social media stunt
instagram By Lucy Shelley

The blackout will end tomorrow by announcing a new look.

Snapchat+’s AI features see subscribers skyrocket but advertisers remain cautious
ai instagram snapchat x By Jyoti Rambhai

With seven million paying users, are brands being too quick to ‘overlook Snapchat’s strengths’ when it comes to advertising?

The straight skinny on Reels: How hyped should advertisers get?
advertising instagram meta reels By Bryan Karas

Meta's Reels are in focus right now. Investors are wondering how they're performing for advertisers and just about everyone's watching to see if they curtail TikTok's status as the go-to platform for younger users. But the ‘reel’ magic might be in Meta's new measurement tools…