Instagram and homegrown rivals flood the market with bite-sized serials, chasing Gen Z engagement while grappling with uncertain monetisation.
True
microdrama
Microdramas test India’s appetite for stories in 120 seconds
arun srinivas
communique
eloelo group
flick tv
gopikrishnan nair
instagram
kuku tv
meta india
microdrama
moj
mukesh kumar
redseer
reelsaga
samudra sengupta
saurabh pandey
sharechat
story tv
Short drama marketing: Buzzword or blue ocean market in China?
china
marketing
microdrama
short drama
Campaign speaks to marketing experts from top agencies in China about the surge in short drama marketing, exploring how this innovative format—combining storytelling, celebrity endorsements, and direct sales links—is revolutionising brand promotion and captivating millions of viewers.