Born in print and carried into digital, CPM distorts strategy, skews investment decisions and holds back performance improvements, writes digital marketer Tom Jones-Barlow.
True
social media ad spend
The 'cheap and above all' CPM trap is broken and costs marketing effectiveness
ad spend
digital advertising
digital marketing
social media ad spend
The $200 billion moral dilemma: Should the ad industry fund healthier social media?
ethical marketing
google
instagram
meta
social media
social media ad spend
tiktok
youtube
A landmark California ruling and Australia’s under‑16 social media ban have forced the ad industry to confront funding addictive platforms. But will the industry lead the shift to healthier digital spaces?
75% of marketers report declining returns on social media ad spend
ad spend
roi
social media ad spend
taboola
Pouring money into social media ads isn’t paying off for many marketers. As ROI shrinks, here are the alternatives that marketers are exploring to drive results.