A landmark California ruling and Australia’s under‑16 social media ban have forced the ad industry to confront funding addictive platforms. But will the industry lead the shift to healthier digital spaces?
True
youtube
The $200 billion moral dilemma: Should the ad industry fund healthier social media?
ethical marketing
google
instagram
meta
social media
social media ad spend
tiktok
youtube
Emotional connection and multiple formats in an AI-driven world: what marketers can learn from YouTube Works Awards winners
ai
connection
emotional
marketers
multiple formats
youtube
Go behind the scenes as judges explain the trends shaping excellence in digital marketing, why long-form storytelling is making a comeback and why YouTube is emerging as the focal point for multi-channel campaigns
Curiosity to conversion: the rise of video commerce in Southeast Asia
southeast asia
video commerce
youtube
If a picture is worth a thousand words, then what is a 30 second video worth? The richness of video is why it has, today, catapulted into a key medium for online shopping, particularly in Southeast Asia.
YouTube and Shopee are redefining creator commerce in Southeast Asia
creator commerce
shopee
southeast asia
youtube
As video content takes the reins, YouTube and Shopee are powering a creator-led commerce model that moves seamlessly from discovery to checkout, thus redefining how people shop across the region.
How YouTube turbocharges brand-creator partnerships
creator
creator economy
entertainment
google
media
social media
youtube
From long-form to Shorts, YouTube offers a powerful ecosystem where creators and brands can co-create stories that resonate—and drive real impact. Here’s how marketers can harness that full potential.
Facebook, YouTube most popular social media platforms for product discovery: report
facebook
product discovery
social media marketing
youtube
Used twice as frequently for product discovery and research as TikTok, the Meta-owned platform shouldn't be neglected by retailers.
YouTube's ad revenue for APAC grows by 9% in Q4 2024
apac
earnings season
q4
q4 earnings
youtube
Spending related to the US election shored up ad revenue for YouTube which grew by 14% globally.
Why you shouldn’t ignore search everywhere optimisation in 2025
google
search everywhere optimisation
seo
tiktok
youtube
As the digital world fractures, savvy brands know that SEO is no longer about search engines—it’s about owning every space where audiences search. The head of SEO at GrowthOps unpacks the key trends redefining search in 2025.
YouTube’s dominance and other podcast trends to watch for in 2025
podcast trends
trends 2025
youtube
Podcasting’s meteoric growth has been underscored by blockbuster deals like Joe Rogan’s $250 million Spotify contract and SiriusXM’s $125 million investment in Alex Cooper’s Call Her Daddy.
Google VP shares how brands can turn YT viewers into shoppers with new e-commerce tools in SEA
brands
ecommerce
google
video commerce
youtube
Launched to capitalise on the boom in video commerce in Southeast Asia (SEA), YouTube Shopping helps shrink the marketing funnel, laying down a seamless path to purchase.
YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform
youtube
The high-profile jury of YouTube’s prestigious annual Southeast Asia awards talk to Campaign about highlights, trends, and learnings from this year’s batch of winning entries which showcase a great emphasis on AI, holistic marketing approaches, and creative impact.
YouTube partners with Shopee to launch shopping feature
ecommerce
google
livestreaming
partnerships
retail
shopee
youtube
The first-ever retail feature in Southeast Asia will pilot in Indonesia and eventually be rolled out to Thailand and Vietnam.
The long and short of it: Reaching the right audience at the right time with versatile video formats
youtube
YouTube’s Cynthia Lam on how brands can leverage the platform’s strengths in both long- and short-form content to engage audiences at the most opportune moments.
‘A significant shift in the platform's monetisation approach’: YouTube launches Affiliate Hub
youtube
YouTube’s latest array of affiliate marketing tools stand to put authenticity at the forefront of creators' relationships with brands to create more engaged audiences in return.