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emotional

Emotional connection and multiple formats in an AI-driven world: what marketers can learn from YouTube Works Awards winners

ai connection emotional marketers multiple formats youtube By Campaign Staff

Go behind the scenes as judges explain the trends shaping excellence in digital marketing, why long-form storytelling is making a comeback and why YouTube is emerging as the focal point for multi-channel campaigns

Unruly rolls out ‘emotional intelligence’ tool in Hong Kong, Taiwan

advertising emotional hong kong taiwan video By Faaez Samadi

New platform allows advertisers to gain deeper emotional insights and targeting from their video advertising.

AXA campaign introduces coverage for counselling

emotional medical By Jenny Chan 陳詠欣

HONG KONG - Publicis' campaign for AXA focuses on the benefit of psychological care, differentiating the brand from its competitors which usually place importance on the functional aspects of insurance plans.