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marketers

The Performance Trap: why 2026 is the year marketers must stop borrowing from the future

marketers performance By Campaign Staff

In a climate of intense pressure to deliver immediate ROI, many companies are reacting by pivoting to "safe" short-term performance strategies. Following a turbulent 2025 marked by the scaling of AI and geopolitical uncertainty, the urge to "hunker down" and focus solely on the next click is stronger than ever.

Emotional connection and multiple formats in an AI-driven world: what marketers can learn from YouTube Works Awards winners

ai connection emotional marketers multiple formats youtube By Campaign Staff

Go behind the scenes as judges explain the trends shaping excellence in digital marketing, why long-form storytelling is making a comeback and why YouTube is emerging as the focal point for multi-channel campaigns

A quarter of marketers are ‘stressed all the time’

marketers work life balance work stress By Joseph Arthur

Research reveals that many marketers are struggling to strike a productive work-life balance, with some failing to detach themselves from their job while on holiday.

Smartly CEO Laura Desmond on AI's Impact: "Without trust, there is nothing" for brands

ai intelligent creative marketers smartly

Authenticity and purpose were high on the agenda at the Smartly Connect Singapore event – and that means brands need to focus on human-centredness as well as embracing AI technology and Intelligent Creative.

Forget templates—Canva wants to run your whole campaign now

ad agencies cameron adams canva canva create marketers

Unveiled at its 2025 Canva Create showcase in Los Angeles, the platform’s latest tools go beyond design—bringing AI-fuelled production, code-free interactivity and cross-platform localisation into one ecosystem aimed at full campaign execution.

Are traditional metrics like viewability and clicks enough?

double verify marketers By Campaign Staff

In an increasingly complex digital-first media environment, metrics that track attention are enhancing traditional measures in meeting the needs of marketers and agencies looking to demonstrate effectiveness and ROI.

“There is an increasing need to pay attention to attention,” says DoubleVerify’s Mark Zagorski

doubleverify marketers By Campaign Staff

In a presentation to senior Asia-based marketers, DoubleVerify CEO Mark Zagorski highlighted findings from the upcoming DV Global Insights: 2024 Trends Report slated to be published by this month.

Most marketers feel out of touch with customer data—what went wrong?

b2b marketing marketers By Lucy Shelley

Despite a growing number of tools and user touchpoints, new research has found that 81% of marketers can’t access customer data to inform campaigns.

How generative AI is empowering marketers

generative ai marketers meta By Staff Writer

Reshaping the future of the industry and boosting human potential.

47% marketers in India believe AI will make them more productive: LinkedIn report

ai artificial intelligence marketers By Campaign India Team

Marketers believe AI will support their work and free up time to build impactful creative campaigns

AI 2.0: redefining possible

ai marketers meta By Jeremy Lewis

AI is transforming how marketers can work. Meta is at the forefront of this revolution, and it wants you to be too.

When human emotion unlocks the power of marketers’ data

marketers By Staff Writer

The combination of both human and data science, alongside tech-powered media planning, is now a reality and fast becoming a marketer’s must-have.

Going the distance during a downturn: Building brands of tomorrow

brands growth marketers meta By Staff Writer

Marketing spend is often the first victim of a recession. As talks of an uncertain economy and budget cuts deepen, marketers need to find a way to do more with less, and chart long-term brand growth while meeting short-term milestones. Across multiple studies, data points, and insights, one finding is clear: Companies that invest in brand-building amid a downturn emerge stronger, more resilient, and see more long-term benefits than brands that don’t.

Five areas to improve client-agency relationships

growth marketers partnerships By Staff Writer

The relationship between brands and agencies needs some TLC. So we carried out global research with both sides to find out how to improve it

Tips for marketers to tap the emerging metacommerce market

brands ecommerce marketers By Ramzi Chaabane

In the metaverse, users will have complete ownership of their assets, and this will transform ecommerce, as NFTs and blockchain ecosystem will pave the way for new forms of transactions and digital property.

Healthcare marketers won’t be left behind in the metaverse

healthcare marketers By Sarah Mahoney

Marketers were slow to jump on the social-media bandwagon, but it’s a mistake they won’t be repeating when it comes to the metaverse.

Social media, programmatic video and display top investment areas for marketers in APAC: Quantcast

marketers publishers By Staff Reporters

The industry is racing to keep pace with rapidly shifting consumer habits as they embrace digital. Agencies will be pushed to display better ROI and publishers to better understand their audiences using emerging first-party tools.

Two-thirds of marketers say media agencies lack the technical expertise they need

apac brands marketers media agencies research top of the charts By Staff Reporters

In addition, nearly 70% of APAC marketers say they will consider bringing all media investment in-house, according to research from Kepler.

Netflix CMO Bozoma Saint John bats for increased personalisation and nuance in marketing

brand cmo marketers marketing netflix By Rahul Sachitanand

Shifting away from old rules around catering to the masses, the influential marketer tells attendees at Adobe Experience Makers Asia 2021 to listen to a focus group of one.

Where is it written that marketers must write better briefs?

agencies agency marketers pitches pitching By Darren Woolley

Clients think they write great briefs. Agencies disagree. Who's right? In search of an answer, the founder and CEO of pitch consultancy TrinityP3 compares the situation to other professions, such as architecture, the law and medicine.

What's the next course for marketers now cookies are off the menu?

brands cookies data google marketers By David Pidgeon

The end of third-party cookies is nigh, albeit slightly later than originally planned. So, following their demise, what will the future of online marketing look like for brands and their agencies?

What exactly can 10,000 photos of Bored Apes teach marketers about membership?

marketers By Lore Oxford

Scarcity is part of what makes NFTs valuable – but value is also built in because the act of buying one is the ultimate status symbol in some digital communities.

Insurance CMOs seek to erase segment's rep for middling creative

aia cmo creative julie nestor manulife marketers By Rahul Sachitanand

CMOs and agency leaders agree the insurance industry isn't known for electrifying creative work. What needs to happen to change that?

'Silence makes you complicit' – six ways marketers can get purpose right

brands marketers By Kate Magee

How to avoid purpose-washing, from some of the UK's top marketers at Campaign's Media 360 event.

Initiative Australia sees massive market for legal cannabis

australia brands initiative marketers By Staff Reporters

The study, called ‘Cannabusiness’, forecasts the emergence of a massive industry in legal cannabis across Australia and its opportunities for marketers.

Guy Kawasaki's 10-point pandemic prescription for marketers

apple canva marketers marketing By Rahul Sachitanand

The brand evangelist lists measures for brands—ranging from durability to shelving under-performing businesses and products—to survive as the pandemic rattles on.

WFA launches Asian Marketing Leaders Program for aspiring regional CMOs

cmo marketers wfa By Staff Reporters

Focus will be on developing empathetic, entrepreneurial and ethical skillsets along with a keen understanding of Asian markets and marketing practices.

Why nearly half of marketers are unhappy with their brand’s COVID-19 response

brands marketers By Cameron Fleming

Those that had a well-developed brand purpose before the crisis and were ready to speak up, found attentive audiences ready to listen and react, but less resilient brands have some ground to make up.

Nine points for marketers to ponder from Digital 2020

brands marketers social media we are social By Rahul Sachitanand

The latest edition of We Are Social's expansive report provides some key cues on the evolution of both technology and social media for adland.

APAC CMOs hunt for new help

brands cmo cmos marketers r3 research By Staff Reporters

EXCLUSIVE RESEARCH: Marketers are looking for new talent and diverse partners to help them convert marketing to sales, with creative agency relationships at risk, the newly-released R3 Campaign Asia-Pacific CMO Outlook reveals.

How 5G will affect marketing communications

marketers technology By Steve Yi

Faster speeds will make advanced creative technologies mainstream, and allow AI-driven campaigns to instantly adjust to changing environments. Steve Yi at Geometry Korea asks, will you be ready?

Marketers still slow to improve CX

adobe cx experience marketers martech technology top of the charts By Staff Reporters

TOP OF THE CHARTS: Despite all the talk about experience being a priority, most brands are still aren’t moving fast enough, according to Adobe’s latest study.

Is it time to stop hating the procurement department?

agencies creativity marketers procurement transparency value By Olivia Parker

They're often seen by marketers and agencies as antagonistic and difficult, but relationships with procurement don't have to be this way. Here's how the function can work well within the value chain.

Techies and marketers now speaking the same language: Expedia CMO

advantage cmo data marketers personalisation By Faaez Samadi

Aaron Price says knowledge of data in the industry still needs to get better, but marketers have come a long way in a pretty short time.

What CMOs are thinking in Cannes

cannes cmo creativity marketers By Robert Sawatzky

As the Cannes CMO Growth Council meets, marketers weigh in on what they're looking to gain from the Festival and this year's changes.

AMP Awards 2017 open for entries

agencies awards brands marketers By Olivia Parker

The fourth AMP awards is open for entries until 21 July.

Huge demand for digital PR skills in China: R3

china clients digital marketers pr r3 research By Faaez Samadi

Consultancy’s latest study shows marketers and clients want much more digital capability from their PR firms than ever before.

Trump shock puts politically engaged marketers in introspective mood

donald trump marketers By Daniel Farey-Jones

Marketers on each side of the Atlantic have reacted in different ways to Donald Trump and the Republican Party winning power in the US.

APAC marketers struggling to manage countless touchpoints: TNS

apac digital marketers By Faaez Samadi

Only a third of APAC marketers feel in control of the online and offline channels they're using to reach consumers.

CMOs fight to focus in an era of distractions: Roundtable

marketers By Emily Tan

HONG KONG - The true struggle, for today's CMO, is not keeping on top of every new channel, platform or tactic that crops up, but staying focused on what really matters, according to leading Asian marketers at a roundtable sponsored by Williams Lea Tag.

Asia leads global regions in marketer-agency integration: R3

agencies asia integration marketers r3 unilever By Jenny Chan 陳詠欣

ASIA - Asian marketers and their agencies led all other regions in a new R3 report on trends in integration, the Integration 40.

China marketers lengthening agency relationships: R3

china marketers partnerships r3 study By Emily Tan

CHINA - The nation’s marketers work with fewer agencies and stick with them for longer, finds an R3 study.

Cultural blunders: Brands gone wrong

asia brand crisis brands cola cultural culture KFC marketers pepsi pg By Mike Fromowitz

Everyone makes mistakes. Even marketers. But it’s especially entertaining when we hear of big brands making them.

DATA POINTS: High time for marketers and CEOs to reconcile

asia data kpis marketers research By Staff Reporters

The topic of metrics is one that will only continue to grow, and along with it often comes the assertion that marketers are out of touch with business requirements and goals. A recent study by Fournaise, a marketing performance measurement company, finds that although most CEOs believe marketers have lost sight of their core purpose, many chief executives also blame themselves for not being involved enough with the marketing department to demand more than 'feel good' advertising.

Asia’s marketers willing but not able to implement digital marketing: Adobe

adobe asia digital marketing hong kong marketers By Emily Tan

ASIA-PACIFIC - While marketers in Asia-Pacific are optimistic and keen on digital marketing, most organisations lack the talent and right organisational alignment to act on these ambitions, according to a study by Adobe in partnership with the CMO Council.

Attention marketers: Give your opinions for a chance to win an iPad

marketers By Staff Reporters

HONG KONG - Campaign Asia-Pacific is conducting a survey to understand marketers' views on the products and services we offer; those who complete the survey will be entered into a lucky draw to win a new iPad.

Personal tech at work: What does 'BYOD' mean to marketers?