Authenticity and purpose were high on the agenda at the Smartly Connect Singapore event – and that means brands need to focus on human-centredness as well as embracing AI technology and Intelligent Creative.
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Smartly CEO Laura Desmond on AI's Impact: "Without trust, there is nothing" for brands
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Why it’s time to invest (smartly) on social
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Majority of respondents in APAC are more open to engaging with social ads post-Covid, per a survey by Smartly.io.