Influencer marketing makes headway in China
Brands are turning to digital influencers to fuel sales, and navigating the complex, often ambiguous KOL ecosystem is a tall order
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Gridsum in the big data spotlight
China’s Nasdaq-listed, big data analytics and enterprise AI solutions provider is offering top-tier data analysis to the public.
Allyes CEO on the keys to thriving in China
A leader in performance-based marketing, Allyes is spurring a sea change for analytics and consumer insight.
Focus Media finds new value in urban spaces
With consumers in China spending 19 percent of their ad-delegated time on lifts, the environment is rife with opportunity.
Alibaba offers a digital framework for the masses
Alibaba’s Uni Marketing suite promotes freedom of consumerism, brings major agencies on board.
Discovering China: MarketingPulse conference 2018
Speakers from major brands and standout Chinese agencies are scheduled on the day.
How Disney delivered immersive storytelling to engage audiences on mobile
For the latest Pirates of the Caribbean: Dead Men Tell No Tales mobile campaign, Disney took the traditional trailer to a whole new level.
Rewarded videos: the best for user experience and most effective for monetisation
In a survey by AdColony, 82 percent of APAC publishers ranked rewarded videos more positively than any other method.
How AXE used the power of mobile to boost its brand in Indonesia
Many young Indonesian men are taking more unorthodox routes to success. AXE and AdColony saw this as an opportunity to celebrate their stories, and reach a wider audience.
Viewability, brand safety and quality ad experiences: Is your mobile partner doing the right thing?
Safety and meaningful outreach in the programmatic realm shouldn't be on your wish list, they should be the standard
AdColony ranked most trustworthy programmatic mobile ad platform
AdColony is topping charts in a market searching for transparency.
Brand + performance: The art and science of mobile programmatic
AdColony and MMA to hold joint webinar exploring programmatic.
Fox Content Labs hires senior talent
Andrew Edelson appointed Head of FOX Content Labs.
The science of getting the right kind of attention
Hint: you really have to give mobile consumers choice.
Tencent MIND Awards: Agencies speak on digital marketing’s breakneck progress
Representatives from DDB, Amplifi, Hylink, Starcom China and Tencent weigh in.
MarketingPulse conference debuts in Hong Kong
Thought leaders from both brands and agencies convene at the inaugural event to talk innovation and explore new collaborations.
Are you using the metrics that matter in your mobile marketing?
The shortcomings of the click come to light as new, meaningful campaign metrics make their way into ROIs.
L’Oréal China’s Michael Zhang weighs in on data, successful digital campaigns
A unique perspective from the frontlines of the eighth annual Tencent MIND Awards.
Samsung smartwatch gets new mobile campaign
The electronics giant partners with AdColony for release of Samsung Gear S3.
Google Play joins forces with AdColony
New campaign ups awareness for Google Play's game library.
Pond's reinvigorates mobile campaign for Ramadan
Beauty products brand leverages music talent to reach new audience.
Johnson & Johnson team with AdColony
The baby laundry detergent campaign received a warm reception in India.
Finding fortune in China: One-on-one with Yoyo Ng
iClick Interactive's general manager, Hong Kong speaks on trends in 2018, the importance of leveraging video and social content, and bridging the Mainland border.
New Balance and Fox Sports team on campaign
Pro footballers Marouane Fellaini, Aaron Ramsey and Tim Cahill stepped up for New Balance's first foray into the football market.
Programmatic: A new vein for creative contribution
We’ve learned to take digital and use it as a tool towards our creative solutions. It’s time to embrace programmatic in that same spirit.
Fox Sports and AccorHotels collab buffs up content marketing strategy
Groundbreaking campaign leveraged the full suite of Fox assets.
Tencent MIND Awards spotlight digital China’s best and brightest
The ceremony champions the people and teams who created 2017’s standout digital marketing campaigns in China.
The Trade Desk, White Ops team to fight ad fraud
No longer satisfied with the current, shaky state of industry protocols, the two companies are aiming to eradicate fraudulent traffic altogether.
McDonald’s, Nike take top honours at Tencent MIND Awards
Event sets new precedent for creative digital campaigns in China.
DDB's Danny Mok at the Tencent MIND Awards
Chief executive officer talks digital progress, the importance of retaining creativity.
Hylink's Sun Xue at the Tencent MIND Awards
COO speaks about trends in data integration, tech.
Starcom China's Wee Ching Ian at the Tencent MIND Awards
CEO chats about outstanding campaigns, emerging tech.
DAN China's Meg Chen at Tencent MIND Awards
EVP of digital development at DAN China and head of GMP at Amplifi China weighs in on data, client appeal.
Tencent's Jeff Kwek at the eighth MIND Awards
General manager, key accounts and channel business, speaks on the event's evolution.
L'Oreal China's Michael Zhang at the Tencent MIND Awards
Corporate media director delves into innovation, experience.
Programmatic trends taking centre stage in 2018
Brand safety, regional growth and an omnichannel ecosystem are set to shake up the industry in the year ahead.
TCL marks banner year with global projection campaign
Electronics company casts ads across New York, London, Paris and more.
Fox 'walkers' are eating brains and boosting brands
There’s a reason why horror flicks continue to fill theatres and TV content queues, and brands can tap into those same urges.
Getting dirty with your marketing message
The more it makes people laugh or cry, cringe or gasp, the better. Creating a memorable piece of content is all about transporting people off their sofa and into the wild.
Photos: Programmatic Breakfast Briefing in Hong Kong
Packed with thought-leadership, the morning sessions gave attendees the opportunity to learn more about the customer journey, and how programmatic is impacting the marketing industry.
Photos: Programmatic Summit in Tokyo
Photos from Tokyo's inaugural event, exploring the fast-developing programmatic landscape of Japan.
PubMatic founder and chairman Amar Goel discusses auction dynamics
The programmatic pioneer provides context for best practices.
Colgate and Fox Media freshen up their content
Fox Media and Colgate make use of the biggest mouths in the business for their recent media campaign.
Emirates and Fox Media put a new spin the travel diary
The airline partnered with Fox Media for a campaign centred on candid peeks into staff travel diaries, making a splash in the aviation industry.
Digital transparency is about understanding and control: PubMatic’s Jeff Hirsch
PubMatic's CMO delves into the ins and outs of the programmatic framework.
The future of programmatic ‘really lies with brand advertising”: PubMatic’s Rajeev Goel
PubMatic CEO and co-founder speaks on new obstacles facing programmatic buyers and sellers.
WE Brands in Motion: China Breakfast Briefing
On September 12, Campaign Asia-Pacific and WE explored how to navigate the forces impacting brands in China
Why private sharing is increasingly brand-friendly
With brands finding new private avenues for communication, it’s time to reevaluate the potential of IM platforms.
Joining forces to salvage money down the drain
With great digital spend comes great leakages. This is especially true in Southeast Asia, where there are still gaping holes in terms of media quality. Managing director Niall Hogan lends his perspective
The case for location-based credibility
Where your content is seen is just as important as what it says.
Mining a deep content library for marketing
iQIYI entertains 540 million Chinese netizens and demand is growing. With it comes even more integrative entertainment marketing opportunities.
The Xiaomi data pivot
The IoT innovator enters the martech field with its new data platform drawing on over 200 million customer database.
One click away: Alibaba's data marketing suite
Alibaba redefines itself with the launch of Uni Marketing suite of tools, which will accelerate the speed at which marketers navigate the distance between activating campaigns and evaluating results.
Surfing the growth waves of a next generation
The spike in China’s mobile advertising is undeniable: the question facing marketers now, says hdtMEDIA’s Clarence Zheng, is how to reliably tap into that growth cycle — and the one after
The programmatic window of opportunity
Miaozhen’s consulting director provides sparknotes for measuring and pioneering China’s growing programmatic industry.
Cloud solutions greater than the whole
Stacking solutions in the cloud will simplify integration and is an essential step for marketers to crunch big data faster.
One-on-one with Cindy Yan Chan
Focus Media’s chief strategy officer has a fervour for shaping brands and aiding national economic development. Atifa Silk spoke with Chan about recent victories, adapting the company’s innovations across international waters, and the work-life balance of one of Asia-Pacific’s leading career women.
Tencent and Dentsu Aegis Network are crossing industry fences
Against the backdrop of Cannes, two industry giants set a new precedent for collaboration in mobile marketing
Food for thought: problem-solvers
At Cannes Lions, Hylink showed how its craft aligned with earnest eats and consumer solutions
YouTube, Spotify, Vice and more are embracing chat extensions
With brands finding new private avenues for communication, it’s time to reevaluate the potential of IM platforms.
Cannes Lions 2017: Tencent and Dentsu Aegis Network talk new partnership
Jeff Kwek, Steven Chang, Motohiro Yamagishi and Meg Chen speak to Atifa Silk on Tencent and Dentsu Aegis Network's collaboration
Direct from Cannes: Marketing is now a service, says Alibaba marketing head
Chris Tung, chief marketing officer of Alibaba Group, speaks to Atifa Silk on how data-driven marketing will allow consumers to better know themselves
How an international collaboration helped launch a flightless bird
Samsung's Ostrich campaign swept the board at Cannes this year and integral to that success was a collaboration with British visual effects experts MPC London.
How to know your audience in the real world
Traditional ways of identifying an ideal audience won’t give you an edge today. Movement data does
The Programmatic Summit aims to shed light on Japan industry, unlock global market trends
Jeff Green, founder and CEO of The Trade Desk, among lineup of speakers and panelists set to address the state of programmatic play
Tencent and Dentsu Aegis Network sign next-era partnership at Cannes Lions
Tencent to become an exclusive partner of Dentsu Aegis Network's Mobile Stack to accelerate collaborative decision making in mobile marketing.
9 pieces of programmatic advice every advertiser should take to heart
With consumer platforms, strategy and formats changing rapidly in response to programmatic Campaign Asia takes stock of sage advice from advertising leaders from the last year
LEO Digital Network’s hot shop sparks creative flame
MATCH is flipping the traditional ad agency model with new flavour, freedom of expression, and a focus on clients
Live at Cannes: Five reasons we should embrace the imperfect ad
Hakuhodo seminar at Cannes reveals consumer appetite for unorthodox creativity.
The truth about doctors: global study reveals impact of rapid technology changes on medical industry
McCann Health study finds 50 percent of doctors across Asia-Pacific consider empathy their greatest resource and a key factor in future-proofing their role in society
One third of China’s digital advertising traffic is invalid
AdMaster and Tencent MIG establish anti ad fraud lab that aims to tackle the industry’s biggest problem
Tencent Social Ads charge up global markets with China innovations
The new era of mobile social is heralded by Chinese innovation—Tencent leads from the front in the push for creative leadership.
The Chinese content economy emerges
With technology and brand participation driving growth in the industry, marketers must be ready to partner with a variety of content producers, from distributors to producers
China’s media: a matter of craftsmanship
This year’s Cannes Lions bespoke sessions will reveal consumer insights from the experts on China’s advertising frontlines
Vivo is beating giants at the global game
Laser-focused on capturing the sports community, smartphone brand Vivo scores a hat-trick—announcing its sponsorship of the next two FIFA World Cups, plus NBA China and e-sports
'Advancing New Possibilities' the focus of AdAsia Bali 2017
Former UN Secretary General, Kofi Annan, to address the theme of positive change amongst an inspiring lineup of speakers
Unleash the power of data via technology
Google’s platforms and audience insights team is taking aim at China’s fragmented online marketing environment
Programmatic pipelines—the neutral foundation
Transparency is the goal in China, but with misreporting and hidden fees lurking, picking the right model is key
Reshaping communications
One to watch, China’s LEO Digital Network is taking on the global market with its single-platform multi-function operation. CEO Dalton Zheng speaks to Campaign Asia-Pacific
A listening ear for programmatic
Campaign Asia unravels programmatic radio advertising with three music lovers’ playlists.
Capitalising on the tearjerker viral video
Masters at tearjerkers, Thai Life Insurance is back at it again, with its latest heart-rending short film 'Opportunity'.
5 reasons that location is data's missing link
Smriti Kataria on how “location” is crucial for OOH advertising.
Google has 160 separate filters to block fake traffic in China
Fraudulent ad traffic and fragmentary and siloed data are the biggest challenges for digital marketers but solutions are fast presenting themselves in the China market
Holistic data solutions built to connect fragmented and siloed data
Stacking data partners and sources to achieve one view of the customer with open and secure data policies offers marketers real-time actionable marketing leverage
How Singapore Tourism Board is bringing the city’s stories to life through sports marketing
Activating experiences around premier sporting events—including the WTA Finals—the city-state is establishing itself as a global sports and lifestyle destination.
Programmatic native video: One format to rule them all
Agency FreakOut dives head-first into the future.
Higher expectations see consumers wanting less promise and more proof
The Brands in Motion report—spanning across eight markets, 90 brands and some 27,000 consumers and B2B decision-makers—served as the backbone for 2018’s breakfast briefing event.
NetEase is pinpointing consumer tendencies in China
GM Leo Li speaks on producing relevant content, understanding the community in Asia’s advertising powerhouse.
Product of the Year China: Rewarding innovation
For brands hoping to rise to the top, securing a POY endorsement may be a worthwhile endeavour
How industry leaders in Hong Kong are finding stability
21 September event seeks to shed light on rational vs. emotional audience attitudes, the era of brand responsibility, and the 'new consumer'.
What happened when McCann and Microsoft put Claire Beale and Campaign on the spot
Cannes flashback: it's an interview with a difference.
Diversity Talks 2023: Resetting work culture
For the third annual edition of Diversity Talks, we hear from brand marketers around APAC about why we need DEI more than ever and how companies can (and should) embrace DEI initiatives both internally, and in their products and services.
Levelling up your chat game: Make the most of business messaging this Lunar New Year
Engaging customers in a digital world is more hands-on than ever. Meta shares insight into how to leverage your channels to maximise conversations with consumers.
From talk to action: Uncovering unconscious biases to prevent workplace classism
EssenceMediacom leaders across APAC shared how unconscious bias can be detrimental to the workplace, the very real impact it has on employees, and why the onus is on agencies to educate their clients on bias.
“Partnerships and the value agencies bring to marketers are more vital than ever” - Yahoo’s John McNerney
In an exclusive podcast, Yahoo’s MD for AUSEA John McNerney focuses on approaches being deployed to tackle the biggest challenges facing marketers, including the deprecation of cookies and the deployment of AI.
From omnichannel to omni experience: Crafting next-gen consumer experiences
In our era of fluid consumer journeys and rapid tech development, it’s time for brands to go beyond omnichannel and think about creating omni experiences.
Video marketing’s AI-powered transformation
How can marketers maximise AI’s potential as a super collaborator, while understanding its abilities and limitations in key areas like connection, culture, and driving business growth?
Reel in your audience: Optimising short-form video marketing for Ramadan 2024
With Ramadan approaching, leverage the power of Meta’s AI-powered discovery engine via Reels to engage new and returning customers.
Caregiving and familial aid in Japan: ‘An inevitable and distinctly human need’
As Japan faces an ageing population and dwindling workforce, we hear from leaders at EssenceMediacom Japan and Uber Japan about why generational diversity, gender diversity, and familial aid are the way forward for a more compassionate workplace.
People power: The creator engine at work
Creative leaders from Tag discuss the array of creators needed to power a content engine — and what tomorrow will hold for creatives and the industry at large.