Staff Writer

Durex campaign features live ‘erectometer’ on Sydney streets

To drive vaccination rates, the salacious three-day campaign aims to display real-time vaccination data in New South Wales.

ITB Berlin signals success for upcoming sister event in Shanghai

Buyers and sellers gear up for the travel trade show in Shanghai.

Four Seasons Kuala Lumpur to open this summer

Featuring a 520-seat grand ballroom, the Four Seasons Hotel Kuala Lumpur will be smack in the middle of the city.

Facebook re-labels metrics for transparency

The social network has started to label some of its metrics in Ad Manager as "estimated" and "in development" to provide more clarity and transparency

Cannes Lions 2015 Tencent SY Lau speech

Digital technology and communication have become a vital engine in China’s economic development. Hear from one of the country's digital pioneers about how mobile technology has reconfigured human connections, both for today and the future.

Photos: Taobao merchants hit Hangzhou streets in annual festival

Alibaba's Taobao Maker Festival took place next to the West Lake, the most popular tourist landmark at its headquarters city in Hangzhou.

Photos: Event360

Photos from Event360, which took place at the Hong Kong Ocean Park Marriott on 14 November.

MCEC unveils expanded space

The venue is now Australia's biggest meetings and events space.

In pictures: Singapore Yacht Show 2018

Cocktail parties, networking events, and VIP dinners marked the eighth edition of the show.

Freeman appoints first-ever Chief Growth Officer

Janet Dell will focus on "proactively cultivating existing relationships and identifying new and expanded opportunities".

Moutai China holds experiential gala dinner in Sydney

A suspended holographic screen complemented the content across two borderless screens, showcasing the brand's history.

Final call: Attend the Event Marketing Awards in Hong Kong

Rub shoulders with the who's who of the events world and join us in celebrating the good work of the industry.

Seoul Tourism Organization appoints president and CEO

The organisation also aims to increase the city's competitiveness in the tourism and MICE sectors.

Hyatt on the Bund serves up unique Shanghai style

Hyatt on the Bund boasts a bird’s eye view of vibrant Shanghai

Guangzhou International Convention Centre will open in 2020

The venue will have two exhibition halls of 2,500 sqm, a 505-seat amphitheatre and 47 break-out modular meeting rooms.

PCMA seeks solidarity for more inclusive events

CEOs are encouraged to sign the pledge for greater inclusivity in the business events world.

STB chief executive steps down

Lionel Yeo was responsible for some of the board’s biggest projects so far, including its 'Passion made possible' campaign.

TCEB certifies 114 business-event venues

The certificates will help to ensure consistent professionalism across Thailand.

MISE supports CMP certification in Macau

The year-long programme will aim to boost accreditation numbers in Macau.

New resort in Malaysia promotes meetings on the coast

The new project in Johor Bahru is capitalising on the “bleisure” trend.

Hong Kong is most expensive city for business travellers

The fall of the Yen value positions Hong Kong as Asia’s most expensive city for delegates.

Non-cash incentives more valuable than cash rewards: IRF

"Intangible rewards, such as experiential travel rewards, can create lasting memories and positive associations."

CEI Asia's April/May issue is out

Learn all about event personalisation and mastering the art of data collection in our latest issue.

Oculus and NextVR team up to launch live-stream app

The app will allow users to participate in social engagement alongside immersive VR content.

MCEC supports wind farm project

The Melbourne venue’s involvement will allow it to purchase renewable energy certificates.

Melbourne welcomes AIA Hong Kong incentive group

Incentive groups generated US$74 million for the state of Victoria last year.

EEAA urges industry to contribute to research

The research will provide new analysis on the Australasian exhibition and event industry’s performance.

Authenticity still important amidst tech advancement: Sabre

At a time when trust in governments and corporations is at an all-time low, authenticity allows users and attendees to experience simplicity and certainty.

New AI chatbot to aid visitor influx for Tokyo 2020

The chatbot will help users with real-time information from official sources and insights from other users.

Tokyo government extends support to event venues

The top three business event areas in Japan point to Marunouchi, Roppongi, and Waterfront.

Twitter reacts to ‘disappointing’ Commonwealth Games closing ceremony

Australia's Channel Seven called the closing ceremony a "mistake" and a "stuff-up".

5,518 guests to fit in world’s largest cruise ship

Cruises are upping the game for large groups and events.

Business events prove valuable to New Zealand economy

Multi-day convention delegates stayed an estimated 1,080,000 visitor nights and they spent an estimated US$367 million in 2017.

Langham brings back popular meetings programme

The decision was based on planners seeking more flexibility and personalisation.

Gold Coast anticipates 600,000 for Commonwealth Games

Destination Gold Coast has been prepping for the major sporting event since 2011.

AirAsia on the lookout for start-ups to collaborate with

The airline wants to be on top of new products and tech released by start-ups.

South Korea’s Coex hires new president

Updates from Coex Convention and Exhibition Center, Seoul's biggest convention centre.

‘Six-way adjustable headrests’ in new Singapore Airlines fleet

The world's first Boeing 787-10 aircraft will feature a host of new features for business and economy class passengers.

Art Basel Hong Kong a platform for luxury brands

Luxury brands made an appearance at Hong Kong's biggest art fair.

Agility ramps up digitisation of event logistics with new partnership

Agility Fairs & Events will work with UnaBiz to provide built-in environmental monitoring capabilities for clients.

Seeking nominations: China's Digital A-List

Are you a successful digital technology doer, dreamer or enabler in China? Maybe you know someone who is? It's time to nominate her or him for the 2017 Digital A-list.

6 things you didn't know about the Caples Awards

One of the first shows to celebrate data and creativity is now accepting entries for 2017.

ICC Sydney expands tech infrastructure

The centre aims to bolster its tech capabilities to cater for the changing architecture of meetings.

Arkadin rolls out digital meetings solution

A simpler, more streamlined collaboration solution while on the move.

Surekha Ragavan joins CEI Asia

She will spearhead the voice and direction of CEI Asia following its recent integration with the global Campaign network.

Singapore sends delegation to Hong Kong FilMart 2018

Lights, camera, action in the film marketplace.

Finnish VR expertise on display at Slush Tokyo

These VR glasses will let you see the past, present, and future of Helsinki's landscapes.

New Zealand gears up for business events showcase

CINZ MEETINGS 2018 will bring together 195 exhibitors from 19 regions across New Zealand.

Jack Morton names new Greater China ECD

Lucille Essey is promoted to the newly created Greater China ECD role.

New Rosewood openings in Hong Kong and Bangkok

Rosewood Hong Kong will be opening on 17 March, ahead of its Thai counterpart on 31 March.

Accor launches new lifestyle brand

Tribe currently has a property in Perth which features facilities such as a co-working space.

Marina Bay Sands appoints Lagardère Sports as sponsorship consultant

The integrated resort will leverage the agency’s services for commercial opportunities.

New Hilton brand will cater to meetings and events

The line of hotels will focus on tech, facilities, and services with the business traveller in mind.

CEI's WeChat channel goes live

CEI Asia spotlights industry news, analysis and case studies on the events industry in China.

Peter Lam to leave Hong Kong Tourism Board

Pang Yiu-kai, chairman of Jardine Matheson, is expected to succeed Lam in June.

Mark Wang promoted to Edelman China CEO

Plus a new chief growth officer for China.

AMEX Meetings & Events partners with Attendify and Splash

The tools will form Meetings Marketplace, a vetted collection of AMEX Meetings & Events’ tech solutions.

Sexual harassment: Event professionals say ‘not in my workplace’

“The meetings and events industry represent the perfect storm when it comes to sexual harassment."

IHG acquires Six Senses

Following the acquisition, Six Senses is expected to grow to 60 hotels within the next 10 years.

AMEX Meetings & Events extends partnership with DoubleDutch

The renewed agreement also integrates travel data into event apps to create a one-stop shop for attendees.

New senior appointment for RoomIt by CWT

A new VP of global sales for the hotel distribution company.

CEO of Perth Convention Bureau resigns

Paul Beeson steps down after eight years as CEO.

Airbnb’s new acquisition signals push towards meetings

The home-sharing platform wants a slice of the venue-booking pie.

What's coming up in CEI's March issue

A sneak peek of what we have planned for the first quarter of the year.

New GM for UBM Malaysia

The new hire will replace Alun Jones who will leave the organisation by Jan 31.

INVNT expands to Singapore

The global live brand storytelling agency opens shop in Singapore.

Auditoire names new Hong Kong GM

Xavier Daurian fills in the position vacated by Pear Hsu.

Reed Exhibitions to acquire Mack Brooks Exhibitions

Several brands under the Mack Brooks Exhibitions have a presence in Asian markets such as China, Singapore, Thailand and India.

Adelaide selected as new space agency headquarters

The Australian Space Agency will be located in the city that hosted the 2017 International Astronautical Congress.

ACTE global executive director steps down

The association is actively searching for its next executive director, with its executive committee leading the search process.

PCMA signs code of conduct to combat human trafficking

The initiative forms part of the association’s new vision that business events drive social positive transformation.

Editors' Choice: Our favourite venues and bureaus from 2018

The CEI team spotlights the outstanding venues and convention bureaus of the past year.

Readers' Choice: The best of venues and bureaus in 2018

You voted for the best venues and convention bureaus in Asia Pacific, and here they are.

CEI's first issue of the year is out

This issue looks at the changing perception towards luxury and how event marketers are bringing luxury to the mass market.

Ducati to debut first experience centre in Asia

The motorcycle experience centre will be launched on Hengqin island in Zhuhai.

Singaporeans throng world’s tallest indoor waterfall at Changi Airport

It’s basically part mall, part garden, and part airport – all contained within a glass dome.

Photos: Sydney Opera House debuts new event space

The space – which has direct access to the Northern Boardwalk – can fit up to 400 people standing or 180 seated.

Photos: Event Marketing Awards 2019

Photos from the Event Marketing Awards held on 19 March at Eaton Club, Hong Kong.

Uniplan Hong Kong names new MD

The new appointment marks the end of a months-long search for Darren Chuckry's replacement.

Plenty of revenue opportunity for Singapore: Cvent

Singapore wraps up the year with promise for 2019.

AccorHotels seals partnership with Tennis Australia

The hotel group wants to capitalise on the Serena Williams effect at the Australian Open.

Experiential Marketing Agency of the Year winners revealed

See who picked up awards in Greater China, Japan/Korea, South Asia and Southeast Asia.

Jack Morton forms innovation practice Genuine X

The practice works on the "intersection" between content, technology and data.

Reed Exhibitions announces JV with Shanghai Forever Exhibition

The partnership signals the events organiser's expansion into the Chinese automative manufacturing industry.

Senior hires at Jack Morton

Jack Morton shuffles senior leadership in its global HQ in Boston.

HRS wins Amazon account for global hotel sourcing

The agreement includes options for Amazon to deploy other HRS solutions in the effort to enhance Amazon’s global hotel program.

CWT appoints new executive VP and CFO

A new global CFO for the travel management company.

BECA lobbies for improved business events policy

The Business Events Council of Australia called on MPs to understand the scope and potential of the industry.

KLCC wraps up record year

The centre held the highest ever number of association meetings this year.

CWT expands mobile air booking to Hong Kong, Singapore and Australia

The myCWT app also includes hotel booking functions.

Jack Morton Hong Kong partners with The Marketing Society

The brand experience agency is now The Marketing Society's official event partner.

10 best quotes from Event360

The best soundbites from the event's sharing sessions.

New IACC guide on managing delegates’ dietary requirements

79% of meeting planners agreed that they now receive more dietary requests in comparison to two years ago.

CWT launches AI-powered travel reporting tool

The tool works like a search engine and allows users to access information on travel programmes.

New study highlights destinations for accessible meetings

Four key Asia-Pacific cities found to “have innovated and adapted”.

Taiwan’s Kitty Wong named ‘Inspirational Woman’ at ICCA World Congress

Industry leader recognised for more than 20 years of pioneering mindset

James Rees elected as new ICCA president

After an extensive campaign, Rees beat out two other candidates to take the title.

Darren Kerr moves to London's Clive

The industry veteran moves from Hong Kong to London to head up the creative services team at Clive.

Millennials look beyond first-tier cities for incentives

A new study finds that travelling to another country is simply not enough these days - millennials want more than that.

Event360: It's all about the experience

Hear from Jack Morton, BI Worldwide, Uniplan, Hong Kong Tourism Board and many more.

Jill Kluge named CMO of Mandarin Oriental Group

Current CMO Michael Hobson will be retiring at the end of this year.

Pacific World unveils emerging destinations for group travel

Sumba, Gangneung, Phu Quoc,and Bhutan are named as the top destinations to look out for.

Cvent acquires Social Tables

Through the partnership, Cvent enables improved collaboration between venues and partners.

Mitec forms strategic alliance with Gicec

The Kuala Lumpur-based exhibition centre partners up with Guangdong Tanzhou International Convention and Exhibition Center in a move to gain more international outreach.

Tourism New Zealand to make big return to IBTM World

The organisation will be making a splash at the trade show after an eight-year hiatus with four partners and a magnificent piece of furniture.

Japan welcomes its first Pullman

The hotel is AccorHotels' 1000th property in the region.

Readers' Choice survey: Vote for the best venues in APAC

Vote for the chance to win a stay in a five-star hotel.

India to benefit from more venue space: UFI

Venue space in India will increase by more than 10% by the end of 2019.

CWT announces key hires in ANZ

Michelle Sargent is named as the director and commercial leader of the meeting and events division.

EventBank rolls out in Hong Kong, Singapore

The company offers an online software suite to event-management companies and commerce chambers.

MITEC locks down five UBM events in new deal

The Kuala Lumpur-based centre has hosted 90 events since its launch in August last year.

Bund landmarks get a facelift to become The Shanghai Edition

The new property developed jointly by celebrated hotelier Ian Schrager and Marriott is branded as Chinese heritage meets new luxury.

KLCC partners with American destination marketing firm

The centre has ambitious plans to grow its presence in North America.

CEI's September issue is out

Our new issue highlights the importance of content, how to integrate it with design, and how to measure it.

STB appoints new chief executive

The role of chief executive had been vacant since Lionel Yeo stepped down in May.

Airbnb to offer team-building and off-site meeting spaces

The home-sharing platform launches a new service to find team-building experiences and homes for off-site work and meetings.

Radisson announces more China openings

The new openings will serve both the Wuhan ETD Zone and the 'Optics Valley'.

Major Bloomberg event moves from Beijing to Singapore

The New Economy Forum was moved to Singapore amid the China-US trade war.

Underground Shanghai hotel plans Q4 debut

Intercontinental Shanghai Wonderland will have 16 floors below ground level.

Radisson opens new properties in APAC

The brand has a five-year strategy to become the world’s third-largest hotel group operator.

Economic boost from business events in Melbourne rises 25%

The Melbourne Convention Bureau reported what it called a record-breaking achievement for the 2017/2018 financial year.

Budgets and unique experiences up: Cvent

Industry report reveals planners willing to spend more for the right product.

Brisbane wins hat trick of academic conferences

The Brisbane Convention Bureau snapped up three academic conferences to be held between 2020 and 2022 as part of its collaboration with University of Queensland.

Harbour City creates bouncy interactive playground

New York-based studio Snarkitecture released hundreds of bouncy white balls into the outdoor space of the Hong Kong mall.

Carlson Wagonlit Travel releases travel consolidator tool

The web-based platform is said to be able to help travel managers identify hidden expenses.

Euromic appoints global executive director

Huw Tuckett has had over 20 years of global experience in the incentive travel and performance improvement industry.

Informa merges with UBM Asia

Current UBM Asia president Jime Essink will take up the role as president of the enlarged entity.

Pico subsidiary teams up with Japanese entertainment group

The alliance will focus on major sports sponsorship activations including the Tokyo Olympics 2020.

Grand Kempinski Hotel Shanghai refreshes events scheme

The waterfront property offers overhauled meetings spaces, close proximity to local landmarks.

Pullman Luang Prabang debuts with conference facilities

The hotel is home to the largest conference centre in Luang Prabang.

AMEX Global Business Travel acquires B2B services company

Both companies will pool their range of products and services as well as offer a wider geographic footprint.

IBTM China's "Knowledge Programme" to cover 10 key areas

The event is scheduled to take place in Beijing from September 12 to 13.

Uniplan Hong Kong MD leaves company

Darren Chuckry has left after eight years of service.

Southeast Asia’s first Waldorf Astoria to open in Bangkok

The luxury hotel brand will make a grand entrance into the region with a André Fu-designed property.

SingEx teams up with Unbound to promote innovation

Both companies will have the chance to tap into new market opportunities while introducing new event design and themes.

Oman to host UFI Global Congress 2020

“This [Middle East] region is of great importance to UFI, and this is the message we wish to communicate."

MITEC launches event management platform

The platform will offer a centralised location for all event documentation.

In pictures: MCEC unveils expanded space

The venue is now Australia's biggest meetings and events space.

CEI’s June/July issue is out

Why creativity is at the forefront of the region's events industry.

ICCA CEO steps down after 16 years of service

The association is also on the hunt for a new CEO.

AIPC, ICCA, and UFI form global alliance

The associations supergroup will choose collaboration over competition.

National Wine Centre Australia launches tours for groups

Revolving around fine wines and foods, the tours are meant for groups that don't have time to travel out into a wine region.

IBTM launches Asia-Pacific edition

New travel trade show to debut in Singapore in 2020.

Eight Inc appoints principal in Hong Kong

Chris Dobson was previously managing director of Imagination Asia and Australia.

Kuala Lumpur is CR Worldwide’s top summer incentive destination

The Malaysian capital was the only Asian destination on the list.

Cvent acquires mobile event app DoubleDutch

The acquisition will aim to boost Cvent’s onsite solutions and in-house talent pool.

Are you more 'productive' and 'creative' when travelling for work?

Two thirds of business travellers say they are.

Takeaways from IACC's 2019 Meeting Room of the Future report

Sustainability and ethical practices rise in importance as millennials take charge.

Anderes Fourdy acquires Crest Evendz

The Malaysian PCO aims to deliver more congresses.

Adelaide reinforces space credentials

The South Australian capital wins national space research conference.

Pacific World unveils emerging destinations for 2019 and 2020

Find out which Asian cities made the list.

GainingEdge appoints global head of associations

“Every association is either focussing sharply on issues of disruption right now, or they need to be."

Thailand counts eight million MICE travellers amidst fluctuation

Corporate meetings driving growth among international visitors.

UFI elects 2020-2021 president

Anbu Varathan is the first Indian to helm the role in the association's history.

Graham Andrews promoted to president of NEP Live Events

Andrews will also take on the role of CEO at tech production partner Creative Technology.

Eventbrite launches in Hong Kong

The news follows Eventbrite’s launch in Singapore in February.

George P. Johnson Australia appoints creative director

New hire Emma Gill has 10 years of global brand experience including seven years in London-based experiential agency TRO.

Sands Cotai Central to get 'British-themed' makeover

The Londoner Macau will join the ranks of The Venetian and The Parisian as 'must-see' integrated resorts in the area.

Survey finds most cruise ship injuries are alcohol-related

Are your booze cruise days really behind you?

INVNT names new ECD

The new hire will be responsible for leading the creative output of campaigns for the agency’s APAC clients.

CEI's Greater Bay Area report is live

Find out more about the potential of this government-led initiative on the events and exhibitions industry.

CEI's March issue is out

The changing agency landscape, sustainability, festivalisation, and more!

MCI lands in Hangzhou

MCI Hangzhou was formed under a joint venture with Hangzhou Tourism Investment and Hangzhou Zhonghe Investment.

Sphere Exhibits partners up with UnUsUaL Productions

The companies enter into a strategic partnership following an earlier collaboration on Beerfest Asia.

CEI's Event360 in Shanghai – register now

Calling corporate buyers and event planners to register for a free spot!

New convention centre to open in Sydney

The surrounding Green Square area will also undergo a transformation that includes a new train station, library and aquatic centre.

AACB restructures leadership following departure of Karen Bolinger

Michael Matthews, CEO of the Canberra Convention Bureau, will serve as new president.

Eight Inc. appoints new executive director

The new hire will manage strategic partnerships and business development efforts across the region.

ICCA selects new CEO

Senthil Gopinath’s new responsibilities will include developing and executing annual business plans.

Hangzhou positions itself as 'new economy' destination

Business Events Hangzhou eyes Singapore as a viable market to grow its meetings and conventions sector.

Freeman names new global president

Phil Molyneux, the former head of Sony and Dyson, has joined the brand experience agency.

Jack Morton appoints new chief creative officer

Shelley Elkins will steer the agency’s global creative vision.

Millennium Hotels & Resorts launches corporate booking tool

The new product will enable SMEs to manage their travel and bookings on a single dashboard.

Tourism Australia appoints new CMO

New CMO Susan Coghill was instrumental in setting the creative marketing direction for Tourism Australia.

CWT Meetings & Events appoints Singapore director

Petrina Goh will be responsible for growing business in Singapore, and creating participative, digital and data-driven M&E experiences clients.

Tourism NZ partners with Tencent

The collaboration is an effort to bring in more inbound travellers for 2019 China-New Zealand Year of Tourism.

Historical waterfront property to open in Bangkok

Bangkok’s Old Customs House to become a luxury hotel.

Jack Morton partners with FIBA Basketball World Cup

The agency will create experiences for fans to interact with the World Cup trophy.

Are Chinese consumers over celebrity livestreaming?

Some stars of the celebrity e-commerce livestreaming trend, including Luo Yonghao and Angelababy, have seen underwhelming livestreaming efforts. Has the frenzy peaked?

FreemanXP appoints executive creative director for China

Lee will position the company as a growth agency to clients, focusing on strategies that help brands grow their share of market, share of voice and share of sale.

IBTM China introduces event manager ahead of 2018 show

IBTM China gathers over 5,000 global meetings industry professionals together for two days of pre-scheduled business meetings.

Resorts World Sentosa to host “immersive” World Cup viewing

Each time a goal is scored, larger-than-life virtual cheerleaders will appear on screen to perform an animated cheerleading routine.

New exhibition director for Reed Travel Exhibitions

Danielle Curtis will lead IBTM Arabia and the Arabian Travel Market.

DDB wins creative lead agency role for Bentley in China

SHANGHAI - DDB China Group has been awarded the creative lead agency role for Bentley Motors China, following a competitive pitch against three undisclosed agencies.

TNS steps up digital expertise with appointment of Joe Webb

HONG KONG - TNS, the world’s largest custom research company, today announced that Joe Webb has been appointed Head of Digital, Greater China.

OgilvyOne HK promotes Sheilen Rathod to general manager

HONG KONG - OgilvyOne has promoted Sheilen Rathod (pictured) to the position of general manager, completing the agency’s recent management alignment.

Tiger Beer launches new campaign to celebrate the festive season

SINGAPORE-Tiger Beer has asked Singaporeans to share how they have been good this year to win passes to the brand’s biggest festive celebration yet at the Pit Building.

Microsoft appoints new MD of Thai operations

BANGKOK - Microsoft has announced the appointment of Haresh Khoobchandani as managing director of Microsoft Thailand, effective immediately.

Erafone launches world’s first Android Nation concept store in Jakarta

JAKARTA – The world’s first Android Nation concept store has launched in Jakarta for Indonesia's leading electronics retailer, Erafone.

Singaporeans prioritise smartphones over spouses in the morning: MMA

SINGAPORE – The Mobile Marketing Association (MMA) released the latest in its series of SmartGraphics. This year, the number of mobile subscriptions in Singapore reached 7.8 million, making the city-state’s smartphone penetration rate, at 150 percent, one of the highest in the world.

Accumbens Networks’ Cevello Suite first in line to plug into Apple’s Passbook in Singapore

SINGAPORE – My Jurong Point (‘My JP’)—a personal shopping concierge application for Jurong Point customers—will soon be the first retail app in Singapore to incorporate Apple’s Passbook technology.

XM Gravity named AOR for HokaHokaBento and Nestlé Indonesia

JAKARTA - XM Asia Pacific’s Indonesian unit, XM Gravity, has been named Digital Agency of Record (AOR) for HokaHokaBento, one of Indonesia’s largest Japanese restaurant chains, as well as Nestlé Indonesia.

Young Spikes live art installation to celebrate creativity

SINGAPORE - JWT Asia Pacific has selected 12 art and design students to create a live art installation during the Spikes Asia Festival of Creativity, provoking thought and discussion about the roots of creativity during the three-day event.

Who’s on China’s digital A-list? Maybe you

CHINA - Ever since Singles' Day clocked up US$5 billion worth of e-commerce sales back in November, China’s digital chops have grabbed centre stage. Increasingly, the industry looks to the mainland to see who the latest digital leaders are. Campaign’s A-List seeks to name them and you have a chance to say who makes it.

Sony launches imaginative campaign for Xperia smartphone

SINGAPORE—Sony has marked its return to the smartphone market with the launch of an integrated advertising campaign.

Asia's digital landscape: Insights from our bloggers...

We asked our digital bloggers from across the region for their opinion on the regional digital landscape, changes, trends and brands that have used the medium effectively over the last 12 months.

The Upper Storey wins Microsoft Office 2010 in Singapore

SINGAPORE - Microsoft has tasked The Upper Storey with the creative and digital duties for its Microsoft Office 2010 account in Singapore, sources close to the business confirm.

VIDEO: 2009 Agency of the Year Awards

ASIA-PACIFIC - The region's advertising industry turned up in numbers to attend the 2009 Agency of the Year Awards, held on December 9 at the St Regis Singapore

Brand of the Year: AirAsia

ASIA-PACIFIC - In recognition of its stand out success this year, AirAsia will be named the Brand of the Year at Media's 2009 Agency of the Year Awards. Tony Fernandes, AirAsia's CEO, talks about how the airline managed to pull through an especially difficult year.

Marketer of the Year: A interview with P&G's Deb Henretta

ASIA-PACIFIC - Media sits down with Deb Henretta, group president, Asia, Proctor & Gamble, who will be honoured with the Client Marketer of the Year award at the 2009 Agency of the Year Awards.

Digital Media Brand of the Year announced

ASIA-PACIFIC - Intel and Dell will be jointly named the digital brand of the year at the 2009 Digital Media Awards for their work on Dell Swarm.

AI won’t take your job or business. The people who learn and apply AI will

Meta and Campaign’s Global Pioneers series on the future of advertising brings Accenture, Publicis Media and VCCP’s Faith to the stage to progress learnings on the present and future of AI.

Meet the 2023 Amazon Ads Partner Awards winners

Award-winning campaigns were celebrated at the Partner Awards Gala in New York

How generative AI is empowering marketers

Reshaping the future of the industry and boosting human potential.

How Vanish’s Autism campaign made the world a better place

The team behind Vanish’s award-winning ad campaign, ‘Me, My Autism & I’, outlined how they developed authentic creative that instantly connected with audiences.

Amazon Ads Partner Awards reveal 2023 finalists

Entries were invited from all regions of the world

“One-offs do not work”: How brands can play in culture

With culture evolving faster than ever, how can brands and artists work together to tap into the Zeitgeist?

Employees to executives: Make sustainability commitments real

A new WE Communications report reveals that engaging employees in new ways is key to overcoming ‘green fatigue’ and igniting sustainable change.

“Only as good as the creativity that goes in” Growth in a new era

By merging technology and creativity, the UK is opening up new avenues for commercial success, and the world is taking note. We find out how.

The making of The Marketing Manifesto: Cannes summit

It’s time the client-agency relationship improved. Following extensive global research and a senior-level summit between both sides, we are producing a Manifesto for better working practices…

Patience and collaboration are vital in the new world of performance marketing

As data laws change, industry experts argue that after the initial pain, it could make people into better marketers.

Independent creative chiefs on turning attention into sales

How do creatives — wherever in the world — address the new client imperative to produce ideas that do more than get noticed?

How AI combats loneliness - and writes books: Experience stories

The world's first reverse engineered voice AI not only tackled loneliness in Sweden but also produced remarkable stories that could have been lost forever. This is 'Memory Lane'.

Turning pancakes into burgers: Experience stories

The story of how one letter changed exploded social media, the internet and one restaurant's business.

The ad industry sums up British creativity at Cannes Lions

Campaign talked to senior advertising and media personalities at our beach party to find out what makes Britain's breed of creativity stand out

The forefront of ‘bleisure’ in Kuala Lumpur

In a city fast filling up with famous hospitality brands, Pavilion Hotel Kuala Lumpur Managed by Banyan Tree’s secret recipe lies in its urban hotel-meets-resort vibe.

How to rise in a media company: Female First Forum

Three Campaign panels curated in partnership with Facebook, each one bringing together strong, successful, diverse agency women from across the globe talking about the topics that matter. This is the first in our Female First Forum series...

Creating Spaces: Female First Forum

Three Campaign panels curated in partnership with Facebook, each one bringing together strong, successful, diverse agency women from across the globe talking about the topics that matter. This is the third in our Female First Forum series...

How to swim with the whales without getting wet: Experience stories

An astonishing five-year project where natural historians worked with cutting-edge CGI. It has produced a hyper-real experience that allows people to dive with humpback whales without going near them and disturbing habitats.

Extended reality gaming for self-driving cars: Experience stories

Holoride is gaming long-distance car journeys with VR

Vulnerability, empathy and leadership: Female First Forum

Three Campaign panels curated in partnership with Facebook, each one bringing together strong, successful, diverse agency women from across the globe talking about the topics that matter. This is the second in our Female First Forum series...

How the Army recruited a new audience: Experience stories

Karmarama's 'This is belonging' campaign challenged both the preconceptions of a generation and what it takes to be in the armed forces.

When human emotion unlocks the power of marketers’ data

The combination of both human and data science, alongside tech-powered media planning, is now a reality and fast becoming a marketer’s must-have.

How is Meta meeting your business needs?

Take a few moments to tell us about how Meta is helping you to reach your marketing goals – and you could win an Apple voucher

Resetting the client-agency relationship

Agency and client leaders react to the Marketer's Manifesto we created with Worldwide Partners at Cannes.

“Make sure your strategy is creative, and your creative is strategic”

How do you boost creativity and effectiveness? Marketers need to embrace diversity, be bold with ideas, and connect with their audience

Want to build better marketing? Calling indie agencies and brands at Cannes

Campaign UK editor Gideon Spanier to lead the exclusive ‘Marketers’ Manifesto Summit’, at Cannes Lions to champion better marketing globally

Sustainability silos don’t lead to action

It is time for the creative sector to place sustainability at the heart of everything it does. There is no time to waste and consumers will accept nothing less

Ready, headset, go: Seven steps to demystifying the metaverse

The precious terrain of the digital future might be uncertain, but marketers and brands need to ensure their settings are clicked to internet-default.

Agency-client communication sucks. Here’s how to change it.

Industry leaders chime in on the most important communications issue in advertising.

Five areas to improve client-agency relationships

The relationship between brands and agencies needs some TLC. So we carried out global research with both sides to find out how to improve it

How cross-border collaboration can boost brands — while being a force for good

Creativity has never been stronger, but brand experts say marketers must work more closely with international partners to help them achieve long-term growth.

Don’t forget: funny is your brand superpower

Done brilliantly, humour in advertising can lead to global brand awareness and huge acclaim. But if a joke fails to land, it can be disastrous. How can companies navigate the comedy challenge?

Want to cut the cost of creative production by a third...?

…then it’s time to consider Creative as a Service.

Agency 2030: the future starts today

What is the current state of independent agencies, what and where is the growth potential – and how can you capture that? Indie leaders from around the world were optimistic that ‘this is our moment’ when they gathered at the recent Worldwide Partners, Inc. (WPI) conference in Las Vegas to discuss the future – here are the highlights.

How strong are your client-agency relationships?

Have your say for the chance to win a US$750 voucher of your choice.

Net zero isn’t enough

What it takes for brands to move from lofty climate commitments to helping create real change and equitable impact.

How a hotel business grew by 50% during the pandemic

The Fives Hotels & Residences used Meta digital lead generation and HubSpot to improve its customer connections – and its sales

How activewear retailer Squatwolf boosted ROI by 74% with Meta

How activewear brand Squatwolf thrived in the pandemic, using Meta business tools to harness the power of its data.

Meta builds “next-era” ad solutions and tech

The platform will power performance and privacy in digital advertising

Local first: why marketers need to build global programmes from the ground up

The new route to global relevance puts a premium on brand coordination

10 ways to push consumer brands forward

What does the modern consumer look for in a brand - what puts them off, and what keeps them coming back for more? WE Communications' global Brands in Motion study set to find out and here are the key findings

Creativity in lockdown: how have agencies coped?

Campaign Connect delivered an unforgettable insight into the barriers and bonuses of lockdown creativity from some of the UK's leading creatives...

"Purpose means doing, not just talking" says WPP's Laurent Ezekiel

COVID-19 has not only amplified the importance of purpose, it has prompted brands to assume unprecedented commitment, creativity and leadership - a concept underscored during WPP's, "A brand new purpose for the new world" session - part of last week's Campaign Connect virtual event.

Six ways creativity solves client problems

Businesses thrive through great creative thinking, whether it's marketing, product or service. A panel of leading marketers detailed how to get this message across

The huge opportunity from political chaos

For marketers today, working in an increasingly unstable global market in terms of politics and economics, uncertainty is one of the few certainties. But brands have a significant role to play...

Relationship tips - RB Health & McCann in the spotlight

How do the best client-agency partnerships work?

Great work makes waves - and Britain makes great work

In a first, the UK government has partnered with the advertising industry to showcase creative capabilities. Meet some of the great British talent taking part in the Creativity Is GREAT campaign at Cannes Lions this summer and find out what creativity means to them...

If creativity fuels growth, who's fuelling creativity?

Accenture Interactive has been expanding its global creative family to offer brands a unique take on creativity

The venues moving mountains in Shanghai

China’s “city that never sleeps” now has even more to offer meeting planners.

AsiaWorld-Expo: Leading the way

With its investment in smart technology and sustainability efforts, AsiaWorld-Expo provides an unparalleled experience for event organisers and visitors alike.

Kerry Hotel Hong Kong: Keeping events high-end

The flagship property of the Kerry brand defines a new generation of business events.

Taiwan champions one-of-a-kind event experiences across Southeast Asia

With MEET TAIWAN at the helm, the country’s massive push in new event tech and immersive incentive programmes was put on display throughout 2018.

For Auditoire, experience matters in APAC

The global experiential events agency is drawing on lessons learned from 12 years in China and incorporating creative technology as it extends its reach across Asia.

Hyatt on the Bund updates event offerings

The five-star hotel is a highlight in Shanghai’s growing business events sector

Explore events in East Asia with CEI's interactive digital guide

Hilton Hotel Guide: Japan & South Korea serves as inspiration for event planners searching for their next destination.

Building a two-way street for successful events in Asia

Survey seeks to shed light on business events landscape.

From mega to niche events W Shanghai – The Bund is set to steal the scene

The Shanghai staple offers a range of flexible venues, a top-tier selection of restaurants and bars, and style to boot.

High Five Taiwan goes virtual

MEET TAIWAN aims for the sky with its popular marketing campaign.

A new look for the Hilton Osaka

Major renovation transforms the city’s largest international hotel.

How Kuala Lumpur Convention Centre is keeping cool in feverish events industry

The KLCC provides more room for business growth and a new partnership initiative to upgrade events.

Enhanced Marina Bay Sands is making more of meetings and events

With more activities, upgraded facilities and a focus on sustainability, Marina Bay Sands is raising the bar for business events in Southeast Asia.

HKCEC's new Wi-Fi opens the door for live streaming, real-time events

US$3.9 million project scheduled for Q4 2018, upgrading Hong Kong's iconic venue to a communication hub.

Housekeeping your data

Benjamin Yeow looks at what comes next after you’ve harnessed the power of data

Hill+Knowlton Strategies appoints technology director in Hong Kong

HONG KONG-Hill+Knowlton Strategies Hong Kong has appointed Allan Tan as director of technology to strengthen its senior team.

DDB boosts creative power in Shanghai

SHANGHAI - DDB has appointed four senior creative leads to service Quaker, Gatorade, Lipton, McDonald’s, Shanghai Volkswagen, Porsche, and Johnson & Johnson.

Tokyo stands out in desire to stay young among 12 Asian cities

ASIA-PACIFIC - Tokyo and Taipei's 50- to 59-year-olds are strongly youth-oriented, while those in Metro Manila and Jakarta are strongly maturity-oriented, a report by Hakuhodo shows.

Digital happenings this week from Kingsoft, Microsoft, Groupon, AdMaster and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

tvN transforms into channel M as the new face of K-culture

SINGAPORE - tvN, supported by Korea’s media conglomerate CJ E&M, will rebrand as channel M on 23 November.

Foreign brands less involved than domestic firms in CCTV ad auction

BEIJING - At the annual CCTV prime-time auction, advertisers on China's biggest television network committed an all-time high of RMB15.9 billion (US$2.55 billion) to run TVCs in 2013, an increase of 11.39 per cent compared to the previous year.

Effective Measure puts focus on Vietnam with Ambient Digital partnership

SINGAPORE - Effective Measure has secured a strategic alliance with Vietnam’s largest digital advertising network Ambient Digital, marking its first stake in the evolving Vietnamese digital media industry.

Bertilla Teo to chair inaugural DigitalMediaWorks in Beijing

BEIJING - Bertilla Teo, CEO of Greater China at SMV Group, will be chairing the inaugural DigitalMediaWorks course on 24 February. Conducted entirely in Mandarin, the course takes place at Sofitel Wanda in Beijing.

Digital advertising to receive SG$30 million R&D boost in Singapore

SINGAPORE - Media Development Authority (MDA) and multi-agency outfit Interactive Digital Media Program Office (IDMPO) will invest SG$ 30 million ($22.3 million) to grow digital advertising spend in Singapore.

News Digital Media acquires price comparison site Getprice in Australia

SYDNEY - Chief executive officer of News Digital Media Richard Freudenstein announced the company has completed the acquisition of Australia’s leading comparison shopping site Getprice.com.au.

MediaTV: David Guerrero in the Yahoo Big Idea Chair

ASIA-PACIFIC - David Guerrero, chairman and chief creative officer of BBDO Guerrero/Proximity Philippines, says Asia's creative output in broadcast continues to lag behind that of the West.

MediaTV: David Guerrero in the Yahoo Big Idea Chair

ASIA-PACIFIC - David Guerrero, chairman and chief creative officer of BBDO Guerrero/Proximity Philippines, says Asia's creative output in broadcast continues to lag behind that of the West.

MediaTV: David Guerrero in the Yahoo Big Idea Chair

ASIA-PACIFIC - David Guerrero, chairman and chief creative officer of BBDO Guerrero/Proximity Philippines, says Asia's creative output in broadcast continues to lag behind that of the West.

MediaTV: Rodney Fitch in the Yahoo Big Idea Chair

ASIA-PACIFIC - Rodney Fitch, chairman and CEO of design agency Fitch, says that not enough is being done to nurture creative talent in the region.

MediaTV: Rodney Fitch in the Yahoo Big Idea Chair

ASIA-PACIFIC - Rodney Fitch, chairman and CEO of design agency Fitch, says that not enough is being done to nurture creative talent in the region.

MediaTV: Rodney Fitch in the Yahoo Big Idea Chair

ASIA-PACIFIC - Rodney Fitch, chairman and CEO of design agency Fitch, says that not enough is being done to nurture creative talent in the region.

MediaTV: Nokia's digital strategy

ASIA-PACIFIC - In the fourth part of MediaTV's series on how to build a brand online, Bambos Kaisharis, head of marketing, Nokia Singapore, Malaysia and Brunei, talks about the success of Nokia's Comes with Music digital campaign that put the service on the map.

MediaTV: Standard Chartered's digital strategy

In the fifth and final part of MediaTV's series on how to build a brand online, Aman Narain, group head of remote banking at Standard Chartered's Internet Banking Group, talks about the benefits of a bank launching a new-media campaign - even if its content is not directly related to his brand.

MediaTV: Sir Martin Sorrell

Sir Martin Sorrell, CEO of WPP, tells Media how the industry will emerge from what he has called an "L-shaped" recession.

Media360Asia Charity Dinner raises more than US$40,000

Campaign Asia-Pacific, in association with GroupM, hosted the Media360Asia Charity Dinner in Hong Kong Wednesday evening after the first Media360Asia summit. Profits from the event, as well as the proceeds of a charity auction—US$40,898 all told—went to Mother’s Choice, which provides and promotes loving, nurturing care for babies, children, and single girls and their families facing crisis pregnancies.

ASIA'S TOP 1000 BRANDS: Breakfast Briefing in Shanghai

After the release of Asia's Top 1000 Brands in July this year, the marketers behind the winning brands in China were treated to a review of this year's findings at a breakfast briefing at the Grand Hyatt in Shanghai. The study, now in its ninth year, is Campaign Asia-Pacific's eagerly awaited annual ranking of consumer brand-recall, produced in cooperation with Nielsen. This year, for the first time, Campaign extended the Top 1000 Brands from the pages of the magazine to an in-person event.

BBC Worldwide, BBC Global News appoints Lewis PR

SINGAPORE - BBC Worldwide and BBC Global News have handed their PR duties to Lewis PR to promote programming content across all channels.

IN PHOTOS: DigitalMediaWorks 2013 in Beijing

2013's first installment of Campaign China's biannual digital workshop drew more than 40 young delegates yesterday in Beijing. During the full-day course, participants rolled up their sleeves to develop a hands-on media solution to a real-life brief from client Anheuser-Busch InBev. Jean Lin, APAC CEO of Isobar, hosted the event, together with four speakers and five mentors, as well as representatives from sponsors Tencent, HDTMedia and FTChinese.com.

Adidas holds human pinball event for running shoe Energy Boost

On 2 and 3 March, adidas introduced its latest Energy Boost shoe to China through a human pinball game, inaugurated by brand ambassadors Li Dongxue and Liu Xudan. The event aimed to demonstrate the core strengths of the product—innovation, fun and urban style—as well as performance benefits that have been contradictory in the past: soft cushioning and responsiveness.

China's internet is a giant shopping mall

China's total online retail spending this year could blow by that of the US, making the mainland the world's largest online shopping market by the end of 2013. By 2015, the online market in China could be almost twice the size of that in the US. This infographic produced by Alibaba Group, the e-commerce empire that manages Taobao and Tmall, maps out the online spending patterns of the Chinese.

Yahoo distributes HK$300,000 in group-buying coupons in Hong Kong

Yahoo is distributing Chinese New Year candies and “Lai See” red packets enclosed with HK$10 Yahoo Dollar coupons for six consecutive days until 9 February 2013. The goodies are up for grabs by the public in the popular shopping districts of Causeway Bay and Mong Kok. The coupon represents an equivalent discount when shopping online on Yahoo Deals.

Blu Inc Media organises ultra-luxury weekend for China’s elites

Blu Inc Media, the publisher of luxury lifestyle publications JET Asia-Pacific, China Boating and Luxury Properties, organised an exclusive three-day, two-night event called 'Perfect Weekend' for China’s ultra-high-net-worth individuals (UHNWIs) sponsored by luxury brands Dassault Falcon, Narada Villa and Speedo Marine. The guest list for the event, held 25-27 January in Sanya, Hainan, included prominent Chinese entrepreneurs and leaders of publicly listed companies.

DATA POINTS: Top 10 most discussed retail banks in Hong Kong in 2012

K-Matrix, a digital intelligence solutions provider, has created a 'Brand Popularity Index' as the first composite key performance indicator examining popularity of a brand based on consumer sentiment, discussion volume, participant numbers and discussion content. Seventy discussion-based sites in Hong Kong, including forums and blogs in the local social landscape were monitored with 80 per cent of data automatically processed and 20 per cent by human specialists to ensure accuracy.

DATA POINTS: Infant milk powder advertisements in Hong Kong

According to Ipsos' analysis of recent infant milk-powder ads in HK, it seems impossible to find an ad that doesn't showcase happy babies—along with promises of these babies becoming smarter. It is a challenging task for manufacturers and advertising agencies to rise above the noise, and mis-attribution to competitors is a common problem. That said, three brands have managed to stand out, albeit with room for improvement.

China’s top-performing magazine ads: GfK StarchMetrix / Sinomonitor

The 'stopping power' of print ads has been quantified, with the release of first-ever ad effectiveness data from GfK StarchMetrix China, in partnership with Sinomonitor, who surveyed 20,712 magazine readers online to ask them about their recall of 3,598 ads that appeared in 30 different consumer magazine titles between May and October of 2012. These syndicated readership data will be released once every quarter by GfK StarchMetrix China.

Digital happenings this week from Instagram, Google, Ferrero, Facebook and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Digital happenings this week from Lenovo, Tiger Beer, RIM, Y&R and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Digital happenings this week from Michelin, Tumblr, InMobi and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Digital happenings this week from Alibaba, Mengniu, Ogilvy, MediaCom China, AKQA and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

BMW Asia appoints Y&R as creative agency

SINGAPORE - BMW Asia has moved its creative business out of Publicis Worldwide and into Y&R with effect from 2 January 2013.

Digital happenings this week from China Mobile Hong Kong, Mengniu, Land Rover, Tiger Beer, Bosch and more

A roundup of the latest digital people moves, account wins, pitches and developments across Asia-Pacific.

TBWA\Greater China launches Digital Arts Network China led by Douglas Lin

SHANGHAI – Following TBWA Worldwide’s establishment of the Digital Arts Network earlier this year, TBWA\Greater China has launched Digital Arts Network China, led by Douglas Lin as managing director.

Digital happenings this week from the IBM, Yahoo, Ibis and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Digital happenings this week from P&G, Caltex, Nestlé, Tudou and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

DigitalMediaWorks 2012 event in Shanghai

The second DigitalMediaWorks event this year, which includes a half-day seminar and a half-day workshop, was organised by Haymarket Media and sponsored by Tencent with support from FTChinese, HDT Mobile, and WSJ Chinese. Held in Shanghai on 30 August, the event showcased digital strategies, implementation methods, measurement and evaluation metrics, and real case studies from outside China, which were shared and discussed among participants, who also developed solutions on the spot to a client b

Retail mall LAB CONCEPT's launch party in Hong Kong

New retail destination LAB CONCEPT invited Ami James, celebrity tattoo artist of Miami Ink and NY Ink fame, as the anchor guest at its launch party in Hong Kong to perform tattoo art on local pop star Kary Ng and share his insights in tattoo artistry. LAB CONCEPT is a independently operated retail unit of the Lane Crawford Joyce Group located at Queensway Plaza in Admiralty.

Digital happenings this week from the Cover-More, Snickers, Tink Labs, Rackspace Hosting and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Digital happenings this week from Microsoft, Club 21, Mobext and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

How to maximise interaction using Facebook timeline: Salesforce Marketing Cloud

GLOBAL - Among Facebook users’ interaction, ‘Likes’ make up approximately 79 per cent of all interaction, while ‘Comments’ account for 15 per cent and ‘shares’ 6 per cent, according to the last data report by Salesforce Marketing Cloud.

Campaign's 2nd annual Finance Spotlight in Hong Kong

Campaign's 2nd annual Finance Spotlight built on the success of the 2011 conference as financial services organisations discussed the challenges of strengthening B2B brand images as well as risk and reputation management in the age of social media. Held on 18 October 2012 at Harbour Grand Hotel Hong Kong, it was well-attended by financial companies including Aon Risk Solutions, Barclays Capital, CFA Institute, Citi, Credit Suisse, HSBC, JP Morgan, Manulife, Prudential, Quam and Standard & Poor's

Digital happenings this week from Maxus, Rocket Fuel, GE, Mastercard and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

INFOGRAPHIC: Tencent WeChat versus Sina Weibo

The popular WeChat application from Tencent hit the 200 million user mark in September. Rival Sina Weibo needed 22 months to gain the same number of microblog users after its August 2009 launch, while WeChat took 20 months since its January 2011 launch. Both platforms have been catering to brands with social-media marketing solutions; Nike and Starbucks were among the first to tap WeChat. CIC has created an infographic comparing the two.

Mediabrands Audience Platform appoints Sara Ye as president in China

BEIJING – Sara Ye has joined the Mediabrands Audience Platform (MAP) as president for China, to develop MAP products and ensure the best service for clients in the country.

Digital happenings this week from Toyota, L’Oreal, iPhone 5, Samsung and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

10th Yahoo! Emotive Brand Awards in Hong Kong

Cathay Pacific Airways, Ocean Park and MTR Corporation were named the top three 'emotive' brands this year in the 10th Yahoo Emotive Brand Awards 2011-2012, in addition to over 80 winners from 28 categories. The Hong Kong online community cast 2.5 million votes to select brands shortlisted by market research company Ipsos.

Digital happenings this week from the Facebook, Paypal, Holden and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Australian digital performance agency Columbus appoints national MD

AUSTRALIA - Aegis Media's digital performance marketing agency Columbus has appointed Rebecca Tos to the newly created post of national managing director, effective November.

Digital happenings this week from Unilever, Combiphar, Volkswagen, Facebook and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Digital happenings this week from Instagram, Disney Pixar, Coca-Cola, Nivea and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

CASE STUDY: Telekom Malaysia updates Hari Raya greetings through Facebook

MALAYSIA - Telekom Malaysia’s youth platform, EveryoneConnects (EC), launched a personalised Raya greeting in Malaysia.

Digital happenings this week from ESPN, Shangri-La, Reckitt Benckiser and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Digital happenings this week from the Google, Nike, Changi Airport Group, P&G and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

TBWA brings Luxury Arts micro-network to Shanghai

TBWA launched its Luxury Arts practice in Shanghai, a business unit dedicated to marketing global luxury brands, which will serve clients including Martell and Coach. Attendees of the Luxury Arts seminar held to mark the launch on 11 May 2012 include Serge Dumont of Omnicom Group; Leo Lui of Hermès China; Charles de Brabant of Saint Pierre, Brabant, Li & Associates; Liya Zhang of Martell, Mumm&Perrier-Jouet, Pernod-Ricard China; and Jonathan Seliger of Coach China

Winning artwork from POAD's tram shelter creative contest in Hong Kong

Jointly organised by Hong Kong Tramways and OOH media owner POAD Group, the theme for the third Tram Shelter Advertising Creative Contest is “flying high for 15 years” in conjunction with the 15th anniversary of the Hong Kong SAR handover. The contest was open to the general public and creative professionals. Gold, silver and bronze winners were entitled to HKD$10,000, $5,000 and $2,000 respectively. The winning designs are also displayed for two weeks at various tram shelters.

ihaveanidea's Portfolio Night 10 in Beijing and Shanghai

43 senior creatives from 19 agencies took part in the annual portfolio review event hosted by Ogilvy & Mather, with the agency offering nine paid internships on the spot after meeting with more than 140 students. Happening in 18 cities worldwide, the China events were the first to kick off Portfolio Night 10. Each candidate received 45 minutes of undivided attention from three senior creatives.

Hello Kitty concept aeroplanes from Eva Airways

Eva Airways' Hello Kitty-themed Airbus A330-300 aircraft has flight attendant uniforms, head-rests, bathroom amenities, boarding passes, luggage tags, meals and even air-sickness bags all imprinted with the Sanrio character.

Ogilvy & Mather's Spring Banquet Party in Taipei for Southeast China offices

For the first time, Ogilvy & Mather's Fujian and Xiamen offices crossed the Taiwan Straits to attend the Spring Banquet Party held March 2012 in Taipei's Luxy night club. Ogilvy provided the highest-ever performance participation bonus as a reward for attendees of the theme party. Paul Heath, chief executive officer of Ogilvy & Mather Asia Pacific, TB Song, chairman of Ogilvy & Mather Greater China, and Leo Lee, chairman of Ogilvy Fujian Advertising all made the trip to Taipei for this event. Fi

Luxury communications agency launched in Hong Kong

HONG KONG – Two PR and branding agencies have joined forces to launch QNM Communications, a new communications and lifestyle agency based in Hong Kong.

MTR Advertising's The Best of the Best Awards 2011 in Hong Kong

The 'MTR Advertising The Best of the Best Awards 2011', co-organised by MTR Corporation and JCDecaux Transport, was held on 30 March 2012 in Hong Kong. More than 100 finalists competed for 26 awards in 16 categories. The gold award of the 10th anniversary went to Nissin's giant 3D cup noodles' 2009 launch in the Admiralty MTR station. The creative platinum award was presented to Canon’s 'EOS 600D Sense of Direction' campaign, while the platinum award for the best use of media went to Samso

Initiative CEO quits, to switch to documentary photography

GLOBAL - Richard Beaven has decided to step down from his role as worldwide CEO of Initiative to pursue creative and business opportunities in documentary photography.

CASE STUDY: Tribal DDB goes crowdsourcing in Indonesia for Philips

INDONESIA - Crowdsourcing proved to be an invaluable tool for Philips in kicking off its Asia-pacific wide brand building campaign, The + Project together with Tribal DDB.

The Brand Union creates new position of ASEAN regional director for Graham Hitchmough

ASIA-PACIFIC - Graham Hitchmough is stepping up to a regional role at The Brand Union in a newly-created position of ASEAN regional director.

MEDIA DEBATE: The changing role of websites in China

Consumers looking for brand and product information in China have a host of options open to them online that are completely separate from corporate sites. So are they still necessary?

25 Years' Creativity: Hall of Fame Luminaries

The past 25 years have seen Asian creativity go from strength to strength. Here are the people and the work that have helped make the region shine.

Rocket Fuel eyes Asia expansion, appoints Ken Mandel into board

CALIFORNIA - US-based agency Rocket Fuel has named Ken Mandel, head of the Singapore-based Interactive Advertising Bureau, to its board of advisers as the company prepares to enter the Asia-Pacific advertising market.

Former Symbian Foundation SVP hired to drive Tapjoy's growth in Asia-Pacific

SAN FRANCISCO - Mobile advertising firm Tapjoy has named Larry Berkin as vice president and general manager of Asia-Pacific.

Zuji expands The Hallway's remit to Asia Pacific

SYDNEY - Online travel provider Zuji has appointed Sydney-based creative agency, The Hallway, to develop its brand in the Asia Pacific region.

Campaign Asia-Pacific strengthens editorial team

ASIA-PACIFIC - Campaign Asia-Pacific has made a series of new hires and internal realignments, further strengthening its editorial capabilities across the region.

Following CEO's exit, MySpace plans relaunch

GLOBAL - One month after MySpace's chief executive, Owen Van Natta, departed the company - further demonstrating the social network's volatility in the face of Facebook and Twitter's rising popularity - the company said it will begin a relaunch process to revitalise the once-dominant digital player.

Does traditional media still have a place in consumers hearts? We've asked two authors.

As digital content continues its unabated rise, we ask two authors if traditional media still has a place in consumers' hearts and minds. Here is what Pico Iyer, author of The Global Soul, Falling off the Map and Cuba and the Night, and Malcolm Gladwell, author of The Tipping Point, Blink and Outliers, had to say.

Japan's hotels: Room rates increase while occupancy struggles

In a global downturn, no country is an island. And so the insularity enjoyed by the island nation of Japan has faced testing times of late. Room rates in Tokyo are among the highest in the world though occupancy remains low.

Cannes deadlines extended, new craft categories announced

GLOBAL - Ahead of the 57th Cannes Lions International Advertising Festival, organisers have extended all deadlines to Friday 9 April and announced the creation of new craft categories.

UPDATE: Chinese Government weighs in on Google China exit

BEIJING - Days after Google threatened to exit China following the revelation that it has been the target of numerous cyber attacks, the Chinese Government has indicated there is little hope of a change in its censorship stance.

MediaTV Christmas special: The dream job question

ASIA-PACIFIC - In MediaTV's final Christmas special, we ask the industry's most prominent players what their dream job would be.

Brands go head to head in Olympics ad poll

ASIA-PACIFIC - Some of the best - and worst - examples of 2008 Olympic advertising are on show at Media's website - and visitors can vote for which ones they love and hate.

Will the KCC end Kobaco's hold on ad distribution?

The new Korean Communication Commission's chief, Choi See-joong, has vowed to ease state body Kobaco's hold on TV and radio ads. But is this a realistic plan?

Should Asian media target the gay and lesbian market?

The 'pink' market is big business for media owners in the West. Are their Asian equivalents missing a trick by not producing content that targets this sector of society?

2024 game plan: Balancing budgets and careful forays into artificial intelligence

As we prepare for the new year, we hear from leading marketing and media professionals about their top concerns for 2024, from the balance of upper- and lower-funnel ad dollars to the benefits and risks that artificial intelligence poses.

It’s time to raise the bar on media quality and performance

The latest report from DoubleVerify and WARC shows just how much impact media quality and performance have on advertising outcomes in APAC.

Pivoting for Value: Overhauling the media mix for a digital-first world

Changing economic conditions and media consumption habits are among the many factors prompting a shift in marketing approach. Meta’s latest whitepaper charts the path forward.

Different, not deficient: Why we should all be championing neurodiversity in the workplace

We speak with EssenceMediacom’s chief strategy and transformation officer for South Asia, Sonali Malaviya, about why we should embrace neurodiversity in the workplace, the importance of representation, and why neurodiversity benefits everyone.

Top APAC marketers on why leading with an empathetic, people-centric approach is better for business

We spoke to marketing leaders from Google, Manulife, Haleon, and Colgate-Palmolive about how empathetic leadership can set brands apart both internally and externally.

The Singleton invites Chinese consumers to ‘Reunite with True Richness’ under the supermoon

In its mission to create authentic localised experiences and foster an emotional connection with Chinese consumers, the heritage whisky brand has rolled out a Mid-Autumn campaign inspired by Fujian culture and the spirit of reunion.

Making use of the seconds: Unleash the full power of bite-sized content

In the quest for audience attention in our saturated digital media landscape, how can brands ensure that no moment goes wasted? We dive into the details of an illuminating joint study from TikTok and WARC to find out.

Brands need to ‘reboot’ their e-commerce strategies and lean into the power of experiential shopping

With the industry shifting to content-first commerce, brands should aim to delight by tapping into consumers’ experiential needs — as well as the tools to leverage them.

Futureproofing your digital marketing efforts first requires education

In an ever-changing industry, your greatest defence is staying informed about the latest digital marketing tools and insights.

Evolving mediums demand evolving solutions

At a recent roundtable, Integral Ad Sciences and Campaign Asia-Pacific invited regional marketing leaders to discuss the complexity of evolving mediums and the constant need to innovate.

How can AI maximise your Mega Sales Season?

As Mega Sales Season kicks off in APAC, we hear from experts at Meta about how AI can help supercharge the year-end festive sales season.

How can Douyin generate a new growth curve for the luxury industry?

For luxury brands, it’s no longer a question of whether to market themselves on Douyin, but rather how to do so.

How can a content engine drive growth and efficiency for your brand?

With more content being produced and consumed than ever, how can a content engine help brands and agencies reach consumers across all touchpoints and drive business efficiency?

Hennessy X.O pairs French Cognac and Chinese culture to winning effect in Luoyang

In its odyssey to capture the hearts and minds of China’s younger generation, the historic Cognac brand looks towards rejuvenation and localisation.

Advertisers rejoice: APAC scores highly in media quality, consumer attention in new report

According to DoubleVerify’s Global Insights Report, APAC is stacking up well compared to other regions — but it’s important to consider all the factors at play when making media investments.

Beyond the hype and the paranoia — what generative AI means for marketing

Publicis Groupe and Meta are leveraging AI to create more bespoke, creative, and effective marketing campaigns, finally living up to the promise of personalisation at scale.

How AMD is rising to the challenge in APAC and beyond

We caught up with Virginia Loh, AMD’s marketing director for Asia Pacific and Japan, about how the company is making strides in APAC and beyond, driven by its challenger spirit and “exceptional culture.”

Marriott Bonvoy hits the mark in China with its creative and catchy marketing campaigns

Localisation has proven to be a key factor to succeed in the Chinese market. In this article, we look at Marriott Bonvoy's success story behind its creative, catchy and localised marketing campaigns.

SEA’s YouTube Works Awards point to the multi-format, AI-powered future of marketing, says high-profile jury

A jury of marketing and advertising industry leaders give exclusive insights into how the first-ever Southeast Asia YouTube Works awards represent the future of creativity, effectiveness, collaboration, and the use of AI in marketing.

Decoding APAC successes at Cannes Lions 2023 with Jane Lin-Baden

The Publicis Groupe Asia-Pacific CEO shares her thoughts on this year’s Titanium winners, the state of creativity in APAC, and what she hopes to see from future award entries.

For TikTok, the new creative renaissance is all about celebrating everyday creativity.

Instead of reserving our best creative selves for tentpole occasions — Super Bowl, shopping seasons, awards — we should infuse creativity into everyday moments, says TikTok’s Shant Oknayan.

The Next Frontier: Why brands must live their stories in Web3

In the interconnected, gamified world that’s Web3.0, it’s time brands moved from story telling, to story living. See how brands can co-create narrative arcs to let consumers “live the journey,” and brand equity cues that work in the virtual realm.

Going green in e-commerce: Alibaba joins hands with partners and consumers in driving sustainability efforts

Armed with wide-ranging influence and innovative solutions, Alibaba is tackling sustainability alongside its partners and consumers.

How adopting a holistic full-funnel approach to marketing helps get the most out of ad spend

At an exclusive Campaign360 roundtable, regional marketers unpacked the most persistent challenges they face in brand advertising, influencer marketing, and ad spends — and how a holistic, full-funnel approach can address those concerns.

Petal Ads unlocks the power of the Huawei ecosystem

Meet Petal Ads, Huawei’s newly rebranded ad platform built to harness the potential of the Huawei ecosystem.

Why a data and identity strategy is a vital step to marketing in a cookieless world

Deploying first-party data-based identity solutions to track consumers is going to be essential for marketers in a world where third-party cookies are quickly losing relevance.

Empathy and culture: The keys to successful M&A

Spain-based LLYC has acquired U.S.-based BAM. This video, presented by Agency Futures, the consultancy that advised on and helped close the transaction, underscores the vital role that certain overlooked factors can play in all such unions.

Delicious by design: Crafting foodie brands that pop!

The best food brands don’t have to tell you what they sell. You already know. A flash of colour, or a stylised letter. It’s all they need to incite desire.

Taobao Tmall Group in 2023 and beyond: Thriving in the new era of e-commerce

As Taobao marks its 20th anniversary, the Chinese e-commerce giant is tapping into its rich ecosystem and technology-driven background to continue delivering for both merchants and consumers.

Fostering DEI in the workplace from a leadership perspective

Eva Weng of EssenceMediacom China discusses how she has developed a diverse, equal and inclusive workplace to boost business success.

Reels for agencies: Supercharge your client campaigns with shortform video

Offering the brand-building opportunities of shortform video and backed by the full force of Meta’s ecosystem, Reels has the potential to expand and level up your client campaigns.

Case studies, video content and exposure in business news are crucial for B2B decision-makers

New research from WSJ Intelligence and B2B International reveals the sources decision-makers turn to for information about brands before settling on which ones to work with.

Creator Culture in Indonesia: Seeking authenticity and building trust

How are brands leveraging the rise of creator culture to engage and build trust with their customers?

How marketers can change the game for mental health in Indonesia

Brands need to take an active role in the conversation around mental health - especially given that consumers increasingly want brands to make active contributions to their wellbeing.

Spikes Asia announces full juries for 2022

The juries will judge work across 24 regional awards categories in creative excellence and marketing effectiveness.

How women leaders empower teams and businesses

Do women make better leaders? What are some persisting stereotypes female leaders still face? And how has the pandemic led to the rise in importance of certain leadership skills?

How Mastercard and Dole are building a more sustainable world

How should businesses and society sustain the awareness and practises developed during lock-down?

Conversational Commerce: The secret to creating frictionless customer experiences

How is messaging driving a shift towards discovery-based shopping and more conversations? We ask experts from Omnicom Media Group Singapore, SHOPLINE, Shoplus and Meta.

How brands in China are embracing e-commerce 2.0

How marketers can take advantage of China's e-commerce opportunities.

How Braze helped Traveloka build the right content, right user and right timing

The travel and hospitality industry was arguably one of the hardest hit industries during the pandemic. How did Indonesian lifestyle superapp Traveloka not only survive—but thrive—during this challenging period?

Branded Content: Driving discovery and demand for brands with creators

Branded Content is becoming a powerful tool for brands who want to supercharge their campaigns, allowing messaging to reach far beyond organic audiences. Publicis, Dentsu, TRIBE and Meta give us insights into the best way to leverage this solution.

Surpassing reality: As pressure to compete in the metaverse mounts, marketers are unlocking the immersive value of AR/VR

Under the new normal, more than ever brands are using augmented (AR) and virtual reality (VR) to craft experiences that engage and inspire customers. NYX Professional Makeup’s Yasmin Dastmalchi shares her insights on how marketers can get ahead of the competition by embracing the virtual economy in a discussion moderated by Meta’s Leigh Thomas and Campaign’s Gideon Spanier.

Dole Ventures and Fireside Ventures on the next normal for CPG companies

As the COVID-19 pandemic continues and new consumer behaviours play out, brands are remodelling their strategic ecosystems for the next normal. Dole Ventures and Fireside Ventures share their insights on how marketers can transform the norms, habits and beliefs in their industry in a discussion moderated by Campaign’s Gemma Charles and Meta’s Tawana Murphy Burnett.

The rise of the Asian Unicorns: Tokopedia and Meesho

‘Asian unicorns’ have changed the lives and livelihoods of millions of people through the power of technology. Meesho and Tokopedia share their insights on how these billion dollar startups were built and the underlying personal stories behind them in a conversation moderated by Campaign’s Gideon Spanier and Meta's Tawana Murphy.

Benedict Evans: It’s 20 to 25 trillion dollars of [ad] spend and no one really knows what’s going to happen next

How should we think about e-commerce? What is the role of the agency in an ‘unbundled economy’ ? And where do you go to see the next big thing in tech and business? Analyst Benedict Evans divulges his insights in a conversation moderated by Haymarket Media Asia’s Atifa Silk and Meta’s Leigh Thomas.

World Cup 2022: Finding your perfect match

A good celebrity partnership helps sell your product; an exceptional celebrity partnership helps empower your brand identity in the long-run. We spoke with Entourage’s head of talent Rob Hughes about how brands could engage with sports talents for World Cup 2022.

Diversity in Japan: The nail that sticks out will not be hammered down

While progress in pushing for workplace diversity has been slow in Japan, there are signs that companies are increasingly recognising the benefits of DEI and are actively playing a role in moving the needle.

Milk & Honey pauses Australia operations following recruitment challenges

The agency said that a ‘dwindling talent pool’ has made recruitment ‘hellish’.

How to break through your brand's growth plateau

China's consumer industry enjoyed a swift recovery in the first half of 2021, with both ‘incumbents’ and ‘insurgent companies reporting robust growth. But the industry could still face challenges in the second half of the year, as local outbreaks of COVID-19 continue to pose threats to spending.

LEO Digital Network’s Dalton Zheng: The role of agencies in the era of consumption expansion and quality improvement

In 2020, LDN achieved a total revenue of more than 15.5 billion. In just a few years, the agency network has grown to become a leader in the digital marketing space in China. We invited LDN’s CEO Dalton Zheng to take a deep dive into the evolution of digital marketing landscape, the changing role of agencies and the value of marketing

McCann brings in Nike marketer as global creative chief

Prolific marketer Alex Lopez has been responsible for some of Nike’s most talked-about campaigns in the past 20 years.

How marketing leaders are crafting meaningful content in a digital age

At an exclusive virtual roundtable hosted by Campaign Asia and Twitter, marketing leaders in the Philippines discuss shifting consumer behaviour, the role of brand loyalty in a digital age, and changing media mix during lock-down.

How can brands find marketing success in the post-pandemic era?

The ‘closed loop’ nature of Chinese tech platforms present certain challenges for marketers.

LEO Digital Network: How do agencies work collaboratively with brands to navigate the new normal?

LEO Digital Network’s consumer-centric, data-enabled and content-targeted strategy is allowing it to thrive amid the economic fallout from Covid. The agency posted nearly 900% year-on-year growth in the first three quarters of 2020. We chat with their CEO, Dalton Zheng.

LEO Digital Network wins big at AOY 2019

LEO Digital Network’s snaps 2 Golds and 2 Bronzes at Campaign’s Greater China Agency of the Year awards—a testament to the success of its 'integrated digital ecosystem' strategy.

Can dentsu and Nestle tip sustainability into the mainstream?

The COVID-19 pandemic has brought unprecedented disruption to business operations and exposed the fragility of our global ecosystem. A panel with dentsu and Nestlé dived into how marketers can create sustainability initiatives that are mindful of people and the planet in a discussion moderated by Campaign Asia’s Robert Sawatzky and Facebook’s Leigh Thomas.

Mega Sale Days: driving consumers from discovery to purchase

How have Mega Sale Days (MSDs) evolved? What role do full funnel strategies play during MSDs? How are agencies helping brands navigate these moments? We ask experts from Lazada, Mindshare, MOB Digital Media and Facebook.

The future of insights-led customer engagement

Campaign Asia and Salesforce hosted a CMO Circle roundtable with marketing leaders from across APAC to discuss the industry’s biggest challenges and potential solutions when it comes to insights-led customer engagement.

Building a culture of belonging is at the heart of DEI

The pandemic has introduced new and unique challenges for organisations, especially from a cultural standpoint. We spoke to five representatives from across Asia-Pacific at Essence for their perspectives on how organisations can build a sense of belonging as well as a culture of diversity, equity and inclusion (DEI) in current times.

Asia leads the world in mobile app download growth - but what does that mean for app marketers?

Adjust’s latest report takes a deep dive into the state of Asia’s App economy

How to promote your brand on Connected TV

Adjust and DCMN’s latest guide looks at the ins and outs of advertising on Connected TV.

Optimising customer engagement in an evolving world

During an executive roundtable hosted by Campaign Asia and Braze, marketing leaders from across APAC took a deep dive into customer engagement, discussing the rising demand for personalised experiences.

Pharma in focus: how the health sector can maintain its glow post-pandemic

At a roundtable hosted by Campaign and WE Communications, communications and marketing leaders from the healthcare industry discussed how they are responding to unprecedented levels of public scrutiny and why establishing trust among patients and stakeholders has never been more critical.

Meeting consumers’ need for joy with Shoppertainment

What is Shoppertainment and what does it mean for APAC marketers? Why can Shoppertainment accelerate shopping discovery during Mega Sales? How has Shoppertainment taken flight? Experts from P&G, Shiseido and Shopee share their insights.

While cookies are getting burnt, contextual solutions and others are baking

At an invite-only roundtable hosted by Campaign in partnership with Integral Ad Science, APAC’s top marketing leaders discussed the growth of contextual adverts, the downsides of fragmentation, and debated which metrics will ultimately prove the best measures of success.  

Diversity Talks 2021: moving beyond awareness to action

Hosted by Campaign and Essence as part of Women to Watch, Diversity Talks 2021 dives into ‘how do you deal with unconscious bias in the boardroom?’, ‘how should brands avoid tokenism?’ and ‘what makes for a good ally?’

3 ways data democratisation improves the customer experience

How should marketers act on customer insights to grow the business, reduce brand risk, and improve the customer experience?

Collaborative Ads: Connecting brands and retailers to maximise business growth

How are APAC marketers using collaborative ads? Where do marketers see the greatest potential? How are agencies acting as enablers to drive business growth? We ask experts from Shopee, Hsin Hsin Galaxy, OpenMind and Facebook.

Add to cart: how to win over consumers in today's world of commerce

With consumers spending more time shopping online, changing fluidly between platforms and devices, businesses have had to pivot their e-commerce approach. How should agencies help their clients capture these customer sales in a more seamless and personalised way?

How agencies are adapting to an ever-evolving media mix

The challenges thrown up by the pandemic have tested and strengthened many client-agency relationships. But with many businesses needing to fast-track digital transformation and budgets stretched, what are the steps agencies can take to help clients succeed?

Navigating client needs in a cookie-less world

How should agencies work in a more collaborative manner with brands in a cookie-less future?

How CMOs can be a force for change when defining brand purpose

At a roundtable hosted by Campaign and Twitter, Asia’s top marketing leaders speak candidly about avoiding ‘woke-washing’, living with controversy, and balancing real-world impact and long-term profit.

The Power of Conversation: SK-II, Tokopedia, RHB Bank

How should brands use their voice for good? And can a brand’s social impact be measured?

Leveraging first-party data in a post-cookie digital world

Industry leaders offer valuable insight into optimising consumer data to build a hybrid future.

Walking the talk on inclusive marketing

Your brand can have a genuine POV on how to improve society, but it needs to be done through the lens of your category, says Dhiren Amin, CMO, Kraft Heinz.

2020 Power List: How brands are engaging with their audiences during lockdown

How should brands engage with customers without appearing insensitive or opportunistic during this uncertain period?

2020 Power List: How Lazada and iQiyi are engaging customers in fresh, creative ways

We’ll likely see more hybridised marketing models combining live and digital elements.

2020 Power List: How Mastercard and Tokopedia are helping SMEs get online

While it might be too early to tell if the pandemic will usher in new strategies, it has definitely accelerated processes that were underway in the pre-pandemic age. We talk to two company leaders who have been helping small businesses sell online.

2020 Power List: Finding purpose in 2020: Shiseido, HP, Jollibee and Jio Creative Labs

[The next generation is] questioning—actually, they’re refusing—to give their time and attention to brands without a purpose, says Naomi Yamamoto, COO at Shiseido.

2020 Power List: Will the current crisis lead to shifts in leadership styles?

We sit down (virtually, of course) with company leaders from Twitter, Spotify and Visa to find out.

How B2B marketers are preparing to thrive in a cookieless world

Many companies have long had first-party data but their data strategies have often been minimal. That is about to change with Google’s announcement that they will be removing third-party cookies by 2022.

Salesforce Live: Asia promises inspiring sessions on how marketers can thrive in a digital, always-on world

Running until July, the six-week event comprises compelling episodes tailored to specific roles and industries, with special keynotes, roundtables and on-demand sessions.

How Braze helped GOGOX expand their customer base

How Braze helped GOGOX expand their customer base

The CMO Circle: The power of personalisation

During the third edition of the Campaign x Salesforce roundtable series, leading marketers discussed how companies are improving channel personalisation efforts to meet customers’ expectations, and offered fresh insights on personalisation in the context of Covid, technology and 2021.

Report: customer engagement is critical to business growth

Brands who commit to cross-channel messaging and data-driven optimisation see 12x more purchases per user, 18x more average revenue per buyer, and 8x more buyers.

Harnessing technology for customer engagement and business growth

Industry insiders discuss how technology and the digitalisation of consumerism are strengthening customer engagement and retention

Building resilient brands: marketing leaders on adapting to the mobile era

During an invite-only roundtable, co-hosted by Campaign and InMobi, marketing leaders from across APAC discussed how the rise of mobile has helped brands navigate shifting customer journeys and business strategies, and how to thrive in a decade increasingly defined by data.

Verizon Media APAC Growth Summit: 5G is a democratising force

The two-day event looked at some of the hottest tech and digital marketing trends in APAC and beyond.

AdColony receives TAG certification for fighting digital ad fraud

The mobile video advertising leader meets stringent requirements from leading advertising accountability group.

AdColony collaborates with Integral Ad Science, DoubleVerify and MOAT

New developments make AdColony the first in-app video marketplace to be compatible with all leading ad quality measurement partners.

New Balance forays into football market

The American footwear favourite made the move in collaboration with Fox’s content marketing arm, Fox's branded entertainment unit.

Controlling disruption: the billion-dollar brand question

The start-up spirit is in high demand, but MNCs face different circumstances and need to look elsewhere for inspiration.

Influencer marketing makes headway in China

Brands are turning to digital influencers to fuel sales, and navigating the complex, often ambiguous KOL ecosystem is a tall order

Gridsum in the big data spotlight

China’s Nasdaq-listed, big data analytics and enterprise AI solutions provider is offering top-tier data analysis to the public.

Allyes CEO on the keys to thriving in China

A leader in performance-based marketing, Allyes is spurring a sea change for analytics and consumer insight.

Focus Media finds new value in urban spaces

With consumers in China spending 19 percent of their ad-delegated time on lifts, the environment is rife with opportunity.

Alibaba offers a digital framework for the masses

Alibaba’s Uni Marketing suite promotes freedom of consumerism, brings major agencies on board.

Discovering China: MarketingPulse conference 2018

Speakers from major brands and standout Chinese agencies are scheduled on the day.

How Disney delivered immersive storytelling to engage audiences on mobile

For the latest Pirates of the Caribbean: Dead Men Tell No Tales mobile campaign, Disney took the traditional trailer to a whole new level.

Rewarded videos: the best for user experience and most effective for monetisation

In a survey by AdColony, 82 percent of APAC publishers ranked rewarded videos more positively than any other method.

How AXE used the power of mobile to boost its brand in Indonesia

Many young Indonesian men are taking more unorthodox routes to success. AXE and AdColony saw this as an opportunity to celebrate their stories, and reach a wider audience.

Viewability, brand safety and quality ad experiences: Is your mobile partner doing the right thing?

Safety and meaningful outreach in the programmatic realm shouldn't be on your wish list, they should be the standard

AdColony ranked most trustworthy programmatic mobile ad platform

AdColony is topping charts in a market searching for transparency.

Why the World Economic Forum is a PR win

IMEX CEO says the global gathering highlights the importance of live events.

The Trade Desk, White Ops team to fight ad fraud

No longer satisfied with the current, shaky state of industry protocols, the two companies are aiming to eradicate fraudulent traffic altogether.

McDonald’s, Nike take top honours at Tencent MIND Awards

Event sets new precedent for creative digital campaigns in China.

Jumeirah announces new CEO

Former Four Seasons executive to drive brand expansion.

Ovolo acquires award-winning Hotel Hotel

Hong Kong-based hospitality group nabs famed Canberra hotel.

DDB's Danny Mok at the Tencent MIND Awards

Chief executive officer talks digital progress, the importance of retaining creativity.

Hylink's Sun Xue at the Tencent MIND Awards

COO speaks about trends in data integration, tech.

Starcom China's Wee Ching Ian at the Tencent MIND Awards

CEO chats about outstanding campaigns, emerging tech.

DAN China's Meg Chen at Tencent MIND Awards

EVP of digital development at DAN China and head of GMP at Amplifi China weighs in on data, client appeal.

Tencent's Jeff Kwek at the eighth MIND Awards

General manager, key accounts and channel business, speaks on the event's evolution.

L'Oreal China's Michael Zhang at the Tencent MIND Awards

Corporate media director delves into innovation, experience.

Campaign360 will bring business of media to the fore in Singapore

Campaign360 returns March 20th to examine the media industry’s future amid great disruption and change.

4 rising stars who broke the mould

We take a closer look at the four outstanding women (from a shortlist of 13) who took home Women Leading Change Awards in the Rising Star category

Brand + performance: The art and science of mobile programmatic

AdColony and MMA to hold joint webinar exploring programmatic.

Fox Content Labs hires senior talent

Andrew Edelson appointed Head of FOX Content Labs.

The science of getting the right kind of attention

Hint: you really have to give mobile consumers choice.

Tencent MIND Awards: Agencies speak on digital marketing’s breakneck progress

Representatives from DDB, Amplifi, Hylink, Starcom China and Tencent weigh in.

MarketingPulse conference debuts in Hong Kong

Thought leaders from both brands and agencies convene at the inaugural event to talk innovation and explore new collaborations.

Are you using the metrics that matter in your mobile marketing?

The shortcomings of the click come to light as new, meaningful campaign metrics make their way into ROIs.

L’Oréal China’s Michael Zhang weighs in on data, successful digital campaigns

A unique perspective from the frontlines of the eighth annual Tencent MIND Awards.

Samsung smartwatch gets new mobile campaign

The electronics giant partners with AdColony for release of Samsung Gear S3.

Google Play joins forces with AdColony

New campaign ups awareness for Google Play's game library.

Pond's reinvigorates mobile campaign for Ramadan

Beauty products brand leverages music talent to reach new audience.

Johnson & Johnson team with AdColony

The baby laundry detergent campaign received a warm reception in India.

Finding fortune in China: One-on-one with Yoyo Ng

iClick Interactive's general manager, Hong Kong speaks on trends in 2018, the importance of leveraging video and social content, and bridging the Mainland border.

Event Tech Tribe expands tools

Event technology collaborative adds new venue booking software.

New Balance and Fox Sports team on campaign

Pro footballers Marouane Fellaini, Aaron Ramsey and Tim Cahill stepped up for New Balance's first foray into the football market.

Programmatic: A new vein for creative contribution

We’ve learned to take digital and use it as a tool towards our creative solutions. It’s time to embrace programmatic in that same spirit.

Fox Sports and AccorHotels collab buffs up content marketing strategy

Groundbreaking campaign leveraged the full suite of Fox assets.

Tencent MIND Awards spotlight digital China’s best and brightest

The ceremony champions the people and teams who created 2017’s standout digital marketing campaigns in China.

Programmatic trends taking centre stage in 2018

Brand safety, regional growth and an omnichannel ecosystem are set to shake up the industry in the year ahead.

CWT Meetings & Events appoints China GM

Sam Li will lead events team across CWT’s five China offices.

Vinpearl: An events paradise in Vietnam

Vinpearl’s collection of five-star beachside resorts offers corporate groups stunning locations for events.

Clarion Events and Adhouse form joint venture

New partnership to bring global event brands to Indonesia.

Westin Shanghai takes event catering to the next level

With 2,700 in attendance and expectations high, the Westin team built their tailor-made infrastructure from the ground up.

The untrue meaning of Christmas

Resn offers a delightfully trippy revisionist Christmas story involving an elf, a cabin in the woods and some mushrooms.

Fox 'walkers' are eating brains and boosting brands

There’s a reason why horror flicks continue to fill theatres and TV content queues, and brands can tap into those same urges.

TCL marks banner year with global projection campaign

Electronics company casts ads across New York, London, Paris and more.

Marriott names luxury brand VP for APAC

Bruce Ryde will drive brand strategy as the group prepares to double its luxury footprint in the region.

Mango Sydney names new head of experiential

Belle Sparavec has delivered major campaigns for Formula One, Tourism Australia and Marina Bay Sands.

Events Travel Asia launches experiential agency

Thailand-based event agency responds to market demands.

Mandarin Oriental launches humanoid robot

Robot Pepper can give directions, tell stories, and even pose for a selfie.

Marriott brand building in Malaysia

Marriott celebrates annual Global Customer Appreciation Week in Kuala Lumpur.

Hong Kong SkyCity Marriott Hotel unveils new Grand Ballroom

The hotel's newly-refurbished space upgrades events tech.

Expedia zeroes in on MICE market

World's largest online travel company launches automated meetings platform in APAC.

Traditional event formats face extinction

Gala dinners losing favour with delegates keen to explore local life.

Herbalife shakes things up in Brisbane

More than 1,300 Herbalife top sellers meet in Australia's Sunshine State.

Getting dirty with your marketing message

The more it makes people laugh or cry, cringe or gasp, the better. Creating a memorable piece of content is all about transporting people off their sofa and into the wild.

Photos: Programmatic Breakfast Briefing in Hong Kong

Packed with thought-leadership, the morning sessions gave attendees the opportunity to learn more about the customer journey, and how programmatic is impacting the marketing industry.

Photos: Programmatic Summit in Tokyo

Photos from Tokyo's inaugural event, exploring the fast-developing programmatic landscape of Japan.

Pully Chau named CEO of Cheil Greater China

Appointment fills vacancy left by Aaron Lau earlier this year

PubMatic founder and chairman Amar Goel discusses auction dynamics

The programmatic pioneer provides context for best practices.

Colgate and Fox Media freshen up their content

Fox Media and Colgate make use of the biggest mouths in the business for their recent media campaign.

Emirates and Fox Media put a new spin the travel diary

The airline partnered with Fox Media for a campaign centred on candid peeks into staff travel diaries, making a splash in the aviation industry.

Digital transparency is about understanding and control: PubMatic’s Jeff Hirsch

PubMatic's CMO delves into the ins and outs of the programmatic framework.

The future of programmatic ‘really lies with brand advertising”: PubMatic’s Rajeev Goel

PubMatic CEO and co-founder speaks on new obstacles facing programmatic buyers and sellers.

4 tech leaders who upgraded our digital fluency

We spotlight the four outstanding women (from a shortlist of 14) who took home Women Leading Change Awards in the Tech Leader category

4 business leaders who paved the way

We highlight the four women (from a shortlist of 12) who brought home Women Leading Change awards in the Business Leader category.

4 creative leaders who shaped their own canvas

We put a spotlight on the four women (from a shortlist of 12) who took home the coveted Women Leading Change Award in the creative leader category

Spikes retrospective: Work that wowed

Watch and hear about the work at Spikes that caught the eye of key judges and observers

WE Brands in Motion: China Breakfast Briefing

On September 12, Campaign Asia-Pacific and WE explored how to navigate the forces impacting brands in China

Why private sharing is increasingly brand-friendly

With brands finding new private avenues for communication, it’s time to reevaluate the potential of IM platforms.

Photos: Women Leading Change event in Singapore

On 15 August Campaign Asia-Pacific and Maxus hosted the latest Women Leading Change event in Singapore, welcoming women, men and everyone in between to discuss men’s opportunity in eliminating gender bias.

Joining forces to salvage money down the drain

With great digital spend comes great leakages. This is especially true in Southeast Asia, where there are still gaping holes in terms of media quality. Managing director Niall Hogan lends his perspective

The case for location-based credibility

Where your content is seen is just as important as what it says.

Mining a deep content library for marketing

iQIYI entertains 540 million Chinese netizens and demand is growing. With it comes even more integrative entertainment marketing opportunities.

The Xiaomi data pivot

The IoT innovator enters the martech field with its new data platform drawing on over 200 million customer database.

One click away: Alibaba's data marketing suite

Alibaba redefines itself with the launch of Uni Marketing suite of tools, which will accelerate the speed at which marketers navigate the distance between activating campaigns and evaluating results.

Surfing the growth waves of a next generation

The spike in China’s mobile advertising is undeniable: the question facing marketers now, says hdtMEDIA’s Clarence Zheng, is how to reliably tap into that growth cycle — and the one after

The programmatic window of opportunity

Miaozhen’s consulting director provides sparknotes for measuring and pioneering China’s growing programmatic industry.

Cloud solutions greater than the whole

Stacking solutions in the cloud will simplify integration and is an essential step for marketers to crunch big data faster.

One-on-one with Cindy Yan Chan

Focus Media’s chief strategy officer has a fervour for shaping brands and aiding national economic development. Atifa Silk spoke with Chan about recent victories, adapting the company’s innovations across international waters, and the work-life balance of one of Asia-Pacific’s leading career women.

Tencent and Dentsu Aegis Network are crossing industry fences

Against the backdrop of Cannes, two industry giants set a new precedent for collaboration in mobile marketing

Food for thought: problem-solvers

At Cannes Lions, Hylink showed how its craft aligned with earnest eats and consumer solutions

YouTube, Spotify, Vice and more are embracing chat extensions

With brands finding new private avenues for communication, it’s time to reevaluate the potential of IM platforms.

Cannes Lions 2017: Tencent and Dentsu Aegis Network talk new partnership

Jeff Kwek, Steven Chang, Motohiro Yamagishi and Meg Chen speak to Atifa Silk on Tencent and Dentsu Aegis Network's collaboration

Vietnam Young Spikes announces jury

Executives from Ki Saigon, ClickMedia and PublicisOne to head up 3 categories of the competition: integrated, digital and media.

Taptica buys Japanese mobile ad firm Adinnovation

$5.7 million deal aims to expand the global mobile platform’s Asia-Pacific footprint

Spikes Asia announces 2017 programme

Gianni Gurnani Gigi Giubilee, Angela Lee, Marko Klijn & Victor Knaap among first speakers announced

Taiwan's Top 100: hardware makers suffer

The economy stagnates, and homegrown electronics brands suffer.

Direct from Cannes: Marketing is now a service, says Alibaba marketing head

Chris Tung, chief marketing officer of Alibaba Group, speaks to Atifa Silk on how data-driven marketing will allow consumers to better know themselves

How an international collaboration helped launch a flightless bird

Samsung's Ostrich campaign swept the board at Cannes this year and integral to that success was a collaboration with British visual effects experts MPC London.

How to know your audience in the real world

Traditional ways of identifying an ideal audience won’t give you an edge today. Movement data does

The Programmatic Summit aims to shed light on Japan industry, unlock global market trends

Jeff Green, founder and CEO of The Trade Desk, among lineup of speakers and panelists set to address the state of programmatic play

Tencent and Dentsu Aegis Network sign next-era partnership at Cannes Lions

Tencent to become an exclusive partner of Dentsu Aegis Network's Mobile Stack to accelerate collaborative decision making in mobile marketing.

9 pieces of programmatic advice every advertiser should take to heart

With consumer platforms, strategy and formats changing rapidly in response to programmatic Campaign Asia takes stock of sage advice from advertising leaders from the last year

The truth about doctors: global study reveals impact of rapid technology changes on medical industry

McCann Health study finds 50 percent of doctors across Asia-Pacific consider empathy their greatest resource and a key factor in future-proofing their role in society

One third of China’s digital advertising traffic is invalid

AdMaster and Tencent MIG establish anti ad fraud lab that aims to tackle the industry’s biggest problem

Tencent Social Ads charge up global markets with China innovations

The new era of mobile social is heralded by Chinese innovation—Tencent leads from the front in the push for creative leadership.

The Chinese content economy emerges

With technology and brand participation driving growth in the industry, marketers must be ready to partner with a variety of content producers, from distributors to producers

China’s media: a matter of craftsmanship

This year’s Cannes Lions bespoke sessions will reveal consumer insights from the experts on China’s advertising frontlines

Vivo is beating giants at the global game

Laser-focused on capturing the sports community, smartphone brand Vivo scores a hat-trick—announcing its sponsorship of the next two FIFA World Cups, plus NBA China and e-sports

LEO Digital Network’s hot shop sparks creative flame

MATCH is flipping the traditional ad agency model with new flavour, freedom of expression, and a focus on clients

Live at Cannes: Five reasons we should embrace the imperfect ad

Hakuhodo seminar at Cannes reveals consumer appetite for unorthodox creativity.

'Advancing New Possibilities' the focus of AdAsia Bali 2017

Former UN Secretary General, Kofi Annan, to address the theme of positive change amongst an inspiring lineup of speakers

Unleash the power of data via technology

Google’s platforms and audience insights team is taking aim at China’s fragmented online marketing environment

Programmatic pipelines—the neutral foundation

Transparency is the goal in China, but with misreporting and hidden fees lurking, picking the right model is key

Reshaping communications

One to watch, China’s LEO Digital Network is taking on the global market with its single-platform multi-function operation. CEO Dalton Zheng speaks to Campaign Asia-Pacific

A listening ear for programmatic

Campaign Asia unravels programmatic radio advertising with three music lovers’ playlists.

Capitalising on the tearjerker viral video

Masters at tearjerkers, Thai Life Insurance is back at it again, with its latest heart-rending short film 'Opportunity'.

5 reasons that location is data's missing link

Smriti Kataria on how “location” is crucial for OOH advertising.

Google has 160 separate filters to block fake traffic in China

Fraudulent ad traffic and fragmentary and siloed data are the biggest challenges for digital marketers but solutions are fast presenting themselves in the China market

Holistic data solutions built to connect fragmented and siloed data

Stacking data partners and sources to achieve one view of the customer with open and secure data policies offers marketers real-time actionable marketing leverage

Dentsu Aegis and MassiveMusic return with Neo Godai at Spikes Asia

Rooftop party during Spikes Asia festival to feature innovative technology and music

Partnerships key to creating data transparency

New media landscapes and consumption habits challenge the way marketers define their target audience. Delegates at GroupM's data conference Digital Momentum heard how data partnerships are moving the needle in consumer profiling.

Dentsu emphasises the need for broad, multi-disciplinary capabilities at Cannes Lions

The Japanese giant explored how design thinking promises to unlock new value for brands, and how agencies can redefine their creativity to change the way they work.

Free webinar tomorrow features Microsoft, UPS comms leads

Microsoft’s Andrew Pickup and UPS’ Tan Sock Hwee are featured speakers for the Ogilvy PR webinar.

Six ways to connect with 'Generation Me' from Mintel

Following decades of economic and social reforms, a wave of individualism is sweeping across the Asia-Pacific region, and brands need to take notice of this cultural shift, a new white paper from Mintel argues.

Prove your worth: Justifying marketing ad spend in an economic downturn

In these challenging times, it is harder than ever to argue for ad spend investments. The Trade Desk and other experts dissect changes in media behaviour, analysing the right metrics, and the death of the third-party cookie.

On innovation, purpose, inflation and the post-Covid reset — the #LeadersForGood roundtable

Some of Asia’s leading marketers have a candid discussion on the most pressing issues facing the industry, as it navigates a return to business as usual.

How TikTok is embracing the advertising paradigm shift

We speak to TikTok’s general manager of global business solutions, SEA about how the platform is innovating to meet changing consumer and marketer needs.

Sustainability: From need-to-have to want-to-have

It’s increasingly urgent: all brands need to up their game to be more sustainable. But how to do it with our region’s infrastructure in mind, while being affordable? The answer: design and design thinking.

Have a little faith: When it comes to DEI, don’t forget about religious diversity

In an age where people are encouraged to be their full and authentic selves at work, diversity of faith can — and should — play a key role in your company’s DEI programme.

Boosting business expansion with generational diversity in the workplace

Age is, actually, more than just a number — it’s key to our individual perspectives and, harnessed correctly, generational diversity can benefit us all in the workplace. We hear from EssenceMediacom China’s Yolanda Gao and Joy Long about the importance of a workforce with a diverse age range and how the company is fostering a culture of age inclusivity.

Male allyship has both a practical and an egalitarian purpose

Inputs from senior leaders at the Japan operations of EssenceMediacom and AKQA on navigating a path through male allyship.

How adtech maturity can make programmatic advertising more efficient in a post-cookie world

At a roundtable organised by Xandr featuring participants from dentsu, Lotame, and Accor, the panel discussed how a mature adtech model driven by curation and first-party data helps all participants in the digital advertising ecosystem

Creative Minds: Nogamoto's bucket list is like Costco's receipt—long and driven by FOMO

On the wish list is acing a hole-in-one with Tiger Woods in attendance, evoking emotions with words, getting six-pack abs. But first, pizza. He can't live without pizza, even those with pineapple.

Culture's changed. Has your marketing?

Gen Z is set to inherit the earth and they’ll be livestreaming on Twitch while it happens. Here’s how to understand, connect with and align your brand values to digital natives.

IPG launches FCB Health in Japan

The new agency will be led by Masaya Hosogai of FCB Health and Junji Yokokawa of McCann Health Japan.

AOY Insights: Wieden+Kennedy Tokyo head ‘Best Place to Work’ in Japan and Korea

Agency sees results from turning global focus on culture and diversity into local learnings for its hybrid blend of talent.

AOY Insights: Wavemaker APAC’s Gordon Domlija named Asia-Pacific Agency Head of the Year

A strong year of meeting people, product and growth goals across the region is all the more impressive as it was orchestrated to deliver on Wavemaker’s vision from Shanghai under lockdown conditions.

Tuning into Generation Twitch: what sets the youthful audience for gaming and livestreaming apart

A new audience segment is emerging within young adults: Generation Twitch which spreads across millennials, Gen Z, and Gen Alpha. Brand owners ought to pay attention to what unites this audience — a greater focus on diversity, inclusivity, and authenticity.

AOY Insights: IdeasXMachina earn gold in Best Culture (SEA), MD Jedd Ilagan named region’s Young Business Leader of the Year

Manila-based agency puts people first to create an environment of growth, inclusivity and award-winning work.

Teads rolls out first-ever ‘Teads Care’ campaign in Southeast Asia with Foodpanda and Handprint

Using a portion of Foodpanda Singapore’s advertising budget from its Green Label sustainability accreditation scheme, Teads Care is helping Wateroam in its mission to provide clean drinking water free of charge to 65,000 people in Myanmar.

AOY Insights: Red Ant Asia named ‘Influencer Marketing Agency of the Year’ in Greater China amid bumper trophy haul

Focusing on ‘Generation Now’ through ‘creator-led, commerce-centred partnerships’ between brands and social media’s shining lights reaps rewards.

AOY Insights: Grey Group China grabs wins for ‘Content Marketing Agency of the Year’ and ‘Agency Head of the Year’ in Greater China

New CEO Sharlene Wu masterminds golden turnaround that sees focus shift to mid-tier clients and working smarter.

AOY Insights: UltraSuperNew crowned ‘Independent Agency of the Year’ in Japan and Korea for second consecutive year

Tokyo’s UltraSuperNew earns another gold award with its focus on Gen Z, commitment to causes and shattering taboos.

Reach, relevance, and results: How Amazon Ads is addressing marketers’ needs

Shinji Tsukamoto of Amazon Ads shares his thoughts on changes within the advertising industry, the challenges Amazon Ads is working on solving, and why it’s best to always work backwards from the customer.

From following marketing trends to creating them — a digital, mobile-led future is already emerging in APAC

Brand owners everywhere have lots to learn from a young, mobile-first population in APAC, who are at the vanguard of many of the emerging trends in marketing.

Going the distance during a downturn: Building brands of tomorrow

Marketing spend is often the first victim of a recession. As talks of an uncertain economy and budget cuts deepen, marketers need to find a way to do more with less, and chart long-term brand growth while meeting short-term milestones. Across multiple studies, data points, and insights, one finding is clear: Companies that invest in brand-building amid a downturn emerge stronger, more resilient, and see more long-term benefits than brands that don’t.

Good packaging is good marketing — it’s time brands realised that

At a time when digital content and channels have evolved beyond recognition and marketing success is measured in clicks, views, and reach, it is easy for brands to overlook one of their most powerful forms of media: packaging. While the rise of digital has brought greater convenience and options to consumers, it’s also made it more important — and difficult — for brands to stand out.

How merchants can use consumer insights from Alibaba to power product development success and impactful launches

Insights unlocked by Alibaba can help merchants to translate emerging consumer trends into product development.

How are you using discovery commerce?

Today’s sophisticated marketers are using discovery commerce to connect with customers well before their intent to purchase using powerful technology that drives results. We’d love your insights on how you are using discovery commerce in this quick 1 minute survey!

How Alibaba secures long-term growth for retailers by driving customer loyalty

Through the upcoming 11.11 shopping festival and beyond, Alibaba’s unique membership management programme helps retailers on the platform reap the rewards of having a loyal, engaged customer base.

United for success: How Chinese brands can leverage sports to win internationally

SPORTFIVE’s Echo Li expounds on how Chinese brands can use 'the beautiful game' to raise their global profile.

How Alibaba enhances livestream impact to bring sustainable value

Alibaba’s strong consumer mindshare and integrated e-commerce approach enable brands to generate long-term value through livestream commerce — here’s how.

Total immersion: Marketers are experimenting with AR and VR to create experiences their customers will love

In the wake of the pandemic, some brands are turning to augmented reality (AR) and virtual reality (VR) solutions to let the consumer interact with the product in a way that’s safe and fun. Samsung’s Olivier Bockenmeyer shares his insights on how marketers can deliver these captivating possibilities while taking connection to unprecedented heights in a discussion moderated by Campaign’s Jessica Goodfellow and Meta’s Tawana Murphy Burnett.

Better together: How brands can use partnerships and collaborations to push boundaries

Marketing leaders at DBS, Spotify and Twitter share their thoughts on how out-of-the-box partnerships can bring about great things.

How Coca-Cola is addressing the ‘age of dichotomy’ with ‘Real Magic’

With ‘Real Magic’, Coca-Cola is taking a fresh look at flavours, collaborations, distribution, and festive consumption, seeking inspiration from pop culture and its own storied past.

Embracing vulnerability: How brands are addressing the stigma around mental health in APAC

Leading marketers in Asia Pacific expound on the shift towards open discussion of mental well-being and why brands are duty-bound to spearhead the conversation.

Passionate about DEI? Have a say in the topics we cover for the year!

What could we be doing better in our DEI content? Help us give a platform to unsung causes, tell us what topics you've had enough of, and voice your thoughts on what we should cover for Women to Watch 2022 and 2023.

Charting tomorrow’s business strategy with today’s news

At a roundtable hosted by BBC and Campaign Asia, media agency and brand leaders discussed the ways that headline news has affected their decision-making.

Returning to branding in the post-pandemic era: Focus Media’s Cindy Yan Chan

The unprecedented growth of e-commerce shows no sign of slowing — but how can brands make sure they stand out in such a saturated market? We spoke with Focus Media’s chief strategy officer, Cindy Yan Chan, about how traditional branding can complement digital marketing and foster consumer confidence.

Melissa Henson: What does it take to truly change the game?

Manulife Philippines’ CMO and DEI lead on how a keen understanding of your consumer, curiosity, tenacity, and cooperation can lead to lasting change.

How having a CRM in your agency toolbox helps drive business growth

At a recent webinar, executives from Sparro, M&C Saatchi, monday.com and Tangram revealed ways to streamline workflows, improve customer engagement, and drive business growth via CRM systems.

Discovery commerce — the engine powering Southeast Asia’s digital growth

As innovations make leaps and bounds and shopping increasingly shifts online, brands have to proactively implement sophisticated strategies to drive sales. Discover a major aspect of e-commerce that can pique consumer interest, before they even know they want to purchase.

How Braze helped Bukalapak cut through its own noise and drive sales

How Braze helped Bukalapak cut through its own noise and drive sales

How marketing leaders ensure that sustainability extends beyond ‘eco warrior’ consumers to grow into a mass movement

We speak to top marketers from PepsiCo, Dole Sunshine Company, and Colgate-Palmolive on how to create tangible change within the sustainability sphere.

Trying to craft the right creatives for TikTok? The answer lies in testing

Landing on the perfect creative style for your brand’s TikTok presence requires artistic flair and a test-and-learn approach in equal measure.

IAA re-elects Pradeep Dwivedi as VP and area director for APAC

Dwivedi will continue to be a member of the Global Board of Directors at the international body.

How to lead the way through adaptation in APAC

In a time of upheaval, how can brands ensure they’re not just evolving with the times, but leading the way?

Jan-Paul Jeffrey: What does it take to truly change the game?

Spotify’s head of marketing for Southeast Asia on how a “creative as usual” mindset can push brands to do bigger, better, things.

Melissa Hopkins: What does it take to truly change the game?

The VP of marketing for Optus on the power of marketing to drive commerce, build cultures, and create trends.

Lilly Yip: What does it take to truly change the game?

PepsiCo’s APAC chief marketing officer and chief sustainability officer on why innovation is the mark of great marketers.

Huiyan Pan: What does it take to truly change the game?

Shopee’s regional marketing lead on the importance of prioritising your users, retaining the “humanness” of marketing, and more.

Karen Ngui: What does it take to truly change the game?

DBS’ head of group strategic marketing & communications on how marketers should use creativity, strategy, and numeracy to shape a brand’s positioning.

Sai Tzy Horng: What does it take to truly change the game?

Julie’s Biscuits director Sai Tzy Horng on why a healthy dose of scrutiny and subversion can help brands change the game.

Rvisra Chirathivat: What does it take to truly change the game?

Central & Robinson’s CMO on why brands should have vision, courage, and a sense of generosity.

Follow me on TikTok: How SMBs can drive growth on the platform

On TikTok, every brand — of every size — has the potential to go viral. Learn how small-to-medium businesses market themselves on the platform and drive real, tangible growth.

Yahoo heralds era of ‘transformational growth’ at 2022 APAC Growth Summit

The digital giant is investing big in adtech, cookieless solutions, and virtual production as it prepares to “step into the next gen of the internet.”

Into the Metaverse: WPP & Meta bring together industry leaders to navigate a journey into a new world

With the vast potential of the growing metaverse, how can brands leverage the new immersive virtual-world experience to affect real-world opportunities for their business? Industry leaders from agencies, Meta, and WPP came together to share views, guidance and experiences as this new platform takes shape.

UM launches Pakistan office

The launch of an affiliate office in Pakistan solidifies UM’s presence in 14 APAC markets.

Back to take-off: Harnessing digital-first solutions amid the travel revival

After staying grounded indoors, people are ready and raring to take off to their next travel destination. Here’s how brands can tap into consumers’ renewed wanderlust with digital-first solutions.

Ogilvy names Sieg Penaverde as Indonesia Group CEO

The announcement comes close to the heels of B. Ramanathan's promotion to a regional role.

Yoegin Chang: How is SK-II challenging beauty stereotypes?

This is part of a video series for the Power List 2021, created in partnership with Twitter as part of their global #LeadersforGood initiative.

Francis Flores: Why is ‘bringing joy’ particularly important during these trying times?

Jollibee's Philippines marketing head on why the company's motto is especially important during the pandemic.

Stop treating data governance like innovation. It’s table stakes.

Data-driven marketing isn’t new. Far from it.

Marketers, it’s time to get rid of your Covid-induced tech hangover

The case for a unified tech stack.

The critical themes influencing CMO decisions: DEI, sustainability, and talent

Inspired by the themes selected for this year’s Cannes Lions Festival, we invited APAC marketing leaders to get together to discuss sustainability, DEI, and talent retention at a roundtable co-hosted with The Wall Street Journal Barron’s Group.

Inclusion doesn’t end with the creative — a diverse media plan is crucial, too

Brands that want to live up to their purposeful messaging must do better than just optics. Progressive values don’t just belong in the creative part of a campaign, but also in the media plan.

The future of seamless shopping in APAC

A new hybrid world of retail is emerging: physical and digital spaces are now equally important, and both are necessary to provide a more interconnected, ‘omnichannel’ shopping experience.

The future of entertainment: Shopping, seamlessness, and content that traverses geography and languages

Thanks to increased accessibility, fast-developing technology, and a vibrant creator economy, entertainment as we know it is changing rapidly.

Diversity Talks 2022: Progress over perfection

Campaign Asia-Pacific and Essence reunite for Diversity Talks 2022 as part of the annual Women to Watch campaign, exploring challenges such as aligning DEI with conservative markets, supporting women in the workplace, and how companies can embody their DEI values

Exploring web3, diversity, and metaverse marketing at Meta Festival

Experts and panellists at the first-ever Meta Festival break down how creators and brands can navigate web3, its contribution to diversity, and metaverse trends in the APAC region.

Yves Briantais: How is Colgate driving brand equity while doing good for the community?

Colgate's VP of marketing, APAC on why brands need to balance functional and emotional marketing.

Stuart Spencer: What is the role of the insurance industry in influencing positive social change?

The group CMO of AIA on moving insurance "from a grudge to a nudge".

Kevin Mintaraga: How is Tokopedia helping SMEs engage with their customers

Tokopedia's SVP, ads solution and marketing, spear-headed efforts to help small to medium businesses go online during the pandemic.

Sindhuja Rai: DEI means different things in SEA than in Europe. As a global brand leader, how are you adapting messaging to each?

Mondelez's global media investment lead is a huge DEI advocate within the company and in the wider industry.

Rustom Dastoor: How have you evolved customer engagement given the digital acceleration in the past year?

Mastercard's SVP, head of marketing and communications, Asia Pacific, headed up a variety of initiatives to engage with the stay-at-home crowd in the past 18 months.

Siew Ting Foo: How could the marketing and advertising industry better support diversity, equity and inclusion?

HP’s CMO for Greater Asia on the role of the marketing industry in driving for greater equity.

Abdul Sani Abdul Murad: How is RHB bank creating sustainable relationships with its customers?

RHB Banking Group's group CMO on relevant and courageous story-telling.

Barbie Dapul: How does Globe leverage digital for its purposeful marketing campaigns?

Globe Telecom's VP of marketing, broadband, on leveraging digital to engage with customers.

How heritage brands are thriving in these quick-changing times

Well-established brands have best practices that work-and in most cases, have allowed them to thrive. In a year where change is the only constant, what lessons can heritage brands give when it comes to balancing tradition and relevance?

Funnel vision: Driving results across different advertising objectives on TikTok

Thought TikTok was only suited to brand awareness campaigns? Think again.

Has your CRM kept up with changing buyer expectations?

The benchmark for a slick, connected customer experience is very different in 2022 than a decade ago.

Purpose, promise, and prevalence: Increasing brand awareness and authenticity

Nielsen’s 2022 global annual marketing report reveals why brand awareness and authenticity are more important than ever, and how brands must hold themselves accountable to elicit meaningful engagement from their audiences.

Big moves, small steps: Social good programmes don’t just improve the world, but also your company

Social good not only gives back to communities, but also gives employees a greater sense of worth, say Essence’s Matthew Holland and Aarti Bharadwaj.

The future of programmatic is here, and it’s curation

Curation isn’t just a buzzword — it’s a way to add brand safety, transparency, performance, and that ever-elusive human touch into programmatic.

The importance of being earnest: Navigating the dangers of woke-washing to make a meaningful impact on DEI

In the age of authenticity, brands are increasingly expected to take stances on DEI issues. But woke-washing — the act of co-opting causes for commercial gain without making real contributions — is worse than no stance at all; it is exploitative and actively damaging to important movements.

Full stream ahead: How brands can capture consumer attention

As changing audience viewing habits give rise to a booming over-the-top video market in Asia, brands have new opportunities to make an impression. A panel from Johnson & Johnson, Unilever and The Trade Desk shared their insights on how marketers can find and reach their target audiences.

Electric avenues: Emerging channels dominating ad budgets as brands follow the crowd

Nielsen’s 2022 global marketing report dives into consumer behaviour on digital platforms, the rising social media trends, and what brands should expect when adopting new channels to reach audiences.

The geography of purpose: To succeed globally, brands need to think locally

These days, consumers expect purposeful marketing to not only be thoughtful, but also relevant to their concerns. When priorities differ between not just regions, but countries, how do brands go about activating purpose-led campaigns with authenticity and emotional resonance?

Resilience and revitalisation: How to tap into the domestic duty-free opportunities in China

Hainan Free Trade Port is set to become China’s new duty-free shopping hub as the country’s domestic tourism market continues to thrive, in stark contrast to the massive decline in sales of the big four international duty-free groups.

Ready, set, test: Make the most of your ad on TikTok

Crack the science of shortform with Test with TikTok, the video platform’s new playbook for Southeast Asia-based brands.

Good game: How to use gaming techniques to level up your brand marketing on Twitch

Looking to succeed on Twitch? Be inspired by the wisdom of the people who know it best — gamers.

Creating scroll-stopping content with monotony, mood, and motivators in mind

The way consumers today interact and engage with brands has changed dramatically. They want unique, attention-grabbing creativity delivered in a personalised way. For content to succeed, brands need to understand how monotony, mood and motivators contribute to consumer connection.

Metaverse and NFT marketing: Are you future-proofing your brand?

Building a brand presence in the metaverse and through NFT (non-fungible token) marketing is not a question of if, but when. Major tech, consumer, and luxury brands are staking claims on this new frontier. Can marketers still afford to wonder if this is hype?

How businesses can adapt — and thrive — in the fast-paced China market

As we get ready to bid farewell to the Year of the Ox and welcome in a year of fierce prosperity with the Year of the Tiger, the eternal question remains: How does a brand successfully adapt to the China market?

Regardless of their socio-economic background, everyone must feel that they have an equal shot at reaching their dreams: Essence’s T. ‘Gangs’ Gangadhar

Promoting diversity, equity and inclusion in the workplace is no longer optional but essential. We spoke with Essence’s APAC CEO, T. ‘Gangs’ Gangadhar, about how the pandemic has set equality back, and why companies must tackle unconscious bias to drive socio-economic diversity.

The identity evolution: Yahoo’s vision for a community garden in a post-cookie world

Marketers and publishers are facing a multitude of challenges when it comes to operating in a cookie-less world: changes to tracking, privacy, regulation, or just getting the basics right. Dan Richardson, Yahoo’s head of data ANZ looks at some of the steps brands and agencies can take to better prepare for a cookie-less future.

Miaozhen announces new cross-device solution: UserGraph

Tech firm has partnered with Drawbridge to deliver game-changing algorithm.

OMD: Five myths about media debunked

In the China media landscape, not everything is what it seems. OMD’s Transcend 2016 report digs beneath the surface of the complex trends to dispell some common misconceptions.

Focus Media: Striding ahead, fuelled by data

Chinese consumers’ lifestyle and spending habits are evolving rapidly, opening exciting new opportunities for marketers who are ready to embrace Focus Media’s groundbreaking combination of outdoor video and cutting-edge data targeting.

Barrows: China is set for a retail revolution

Retailers need to improve shopper experience to meet rising expectations and counter the impact of ecommerce, shopper marketing specialist says.

BlueDigital: Blend tech and creativity to win China digital

Chinese consumer trends towards digital individualisation make audience segmentation "a mounting challenge", says BlueDigital CEO Richard Jiao, but agency remains "sensitive and adaptive to change".

Photos: MediaWorksXI

Photos from the 2016 edition of MediaWorks, which took place from Thursday through Saturday in Hanoi. Please see the related-article link below for details.

Open Generation: Career goals need to balance with personal fulfilment

Asia’s under-35s tend to be career-minded and goal-driven, but increasingly look beyond simple financial rewards for their job satisfaction, according to a major study by Zenith.

5 Asia-Pacific m-commerce lessons from Mintel

In little more than five years, mobile online retail in China has gone from virtually zero to one of the most important m-commerce markets in the world. That “staggering” pace of growth has turned the country into “a hot bed test market” that gives valuable pointers to the rest of the region’s future, a new white paper from Mintel argues.

Four steps to engaging the ‘self-educated’ buyer: Oracle

Today’s buyers arm themselves with information before they even approach a brand; marketers who fail to adapt to this new reality risk being left behind the curve. A new white paper from Oracle offers an easily digestible guide to solving the B2B engagement challenge

Embracing change key to realising China’s potential: OMD

The coming decade will be a watershed period in China as immense changes and economic challenges will call time on those who have been coasting on easy growth, predicts OMD’s Arlene Ang.

10 drivers that separate the best from the rest

A series of simple traits defining corporate attitudes to experience, customer centricity and insights and analytics set the winners apart from the losers, a major global study by Millward Brown finds

Ogilvy consolidates offerings under one unit in AUNZ

Creative and brand specialties will merge with PR and Health under a newly created leadership team.

The CMO Circle: Leading marketing into the future

Recent research jointly commissioned by the Mobile Marketing Association and Salesforce reveals a framework that can be used to guide marketing transformation in companies, helping marketers align their capabilities and adapt to an industry in flux

How to up your personalisation game during shopping festivals

Julia Lee, Braze GM and VP, Sales, Asia, and Li Zhiliang, Zalora’s director of CRM, have some valuable insights for marketers who want to effectively engage with customers during Singles Day and other festive seasons.

The Shootsta Show Video Series: How to tell a powerful story with interviews

How to make your video interview content powerful and authentic.

Changing the channel: Use data to leverage potential of OTT in Southeast Asia

Following a year of rapid growth in OTT penetration across Southeast Asia, new research from Kantar and The Trade Desk offers valuable market insights.

Actions and impact: Why brands can no longer just pay lip service to purpose

Marketing and communications leaders came together to discuss why demonstrating brand purpose and its impact is more important than ever

MarketingPulse ONLINE looks to a future where technology powers creativity

Highlight speakers include art collective teamLab, evangelist marketer Guy Kawasaki and banking veteran Lim Bee Bee.

Winners announced for first-ever TikTok Trendsetter competition

Lazada, OCBC NISP Bank, Mirinda, Bayer, Havas, Creative Juice and RED2 Digital get recognised at competition aiming to showcase the creativity driving business solutions on TikTok.

Top challenges facing marketers in 2021 — and how to beat them

The platform is ramping up its B2B offerings, allowing marketers to create shoppable creative assets and measure campaign performance.

How Braze helped HappyFresh put their customers first

By leveraging real-time cross-channel campaigns, HappyFresh saw growth in both purchase rates and customer satisfaction.

Lead with purpose from within, say brand leaders

Businesses need to double down on purposeful leadership to meet stakeholder expectations and drive employee engagement. Brand marketing and communications leaders came together to discuss how their organisations are prioritising purpose.

A marketer roadmap to the future of customer engagement in 2021

In an era when customers are expecting brand communications to be convenient, seamless and empathetic, marketers need to step up their digital transformation game.

How agencies are adapting to an ever-evolving media mix

The challenges thrown up by the pandemic have tested and strengthened many client-agency relationships. But with many businesses needing to fast-track digital transformation and budgets stretched, what are the steps agencies can take to help clients succeed?

Navigating client needs in a cookie-less world

How should agencies work in a more collaborative manner with brands in a cookie-less future? We caught up with Matteo Resta, regional business director, OMD APAC, Chantal Penning, product marketing manager - APAC, Facebook and YC Ng, co-founder and COO, SearchGuru for an insightful discussion.

56% of marketers say digital transformation objectives are seen as an increasingly important KPI

There is a shift towards digital and ROI maximisation, but are marketers using the right measurement tools and engagement channels? Find out more in Campaign x GfK's 'Branding and Marketing in the New Abnormal' report.

Southeast Asia has the opportunity to lead the globe in eCommerce - The Trade Desk, Wavemaker, Zalora and Unilever explain why

The pandemic has accelerated the shift towards eCommerce, making online commerce unavoidable for brands and marketers. Campaign Asia and The Trade Desk joined forces with Wavemaker, Unilever and Zalora for a debate on how brands in the region can best utilise and take advantage of these growth opportunities.

The Shootsta Show Video Series: The power of video in crisis communications

How video can help you to break down complex information and communicate a message with crystal clarity.

The Shootsta Show Video Series: How to film without camera/talent/location

Lockdowns and WFH are sparking new ways of being creative.

Covid has “accelerated digital transformation from years to months”

12 brand leaders discuss the challenges of digital transformation at a virtual roundtable hosted by Campaign and Appier.

LEO Digital Network's vision of Big Creative

LEO Digital Network's integrated ecosystem strategy is designed to keep it at the forefront of China's digital and marketing space

How China is leading the way in integration, innovation

In an era of change, advertisers are looking down new avenues for answers.

LEO Digital Network is reshaping communications

Digital disruption in China has made winners of those who dare to break the mould. Leading that charge is LEO Digital Network, who is taking on the global market with its single-platform multi-function operation.

LEO Digital Network welcomes the winds of change

From big-picture strategists to content producers, agencies are now expected to shapeshift. LEO Digital Network is leading the charge.

Add to cart: how to win over consumers in today's world of commerce

With consumers spending more time shopping online, changing fluidly between platforms and devices, businesses have had to pivot their e-commerce approach. How should agencies help their clients capture these customer sales in a more seamless and personalised way?

Why it’s time to invest (smartly) on social

Majority of respondents in APAC are more open to engaging with social ads post-Covid, per a survey by Smartly.io.

Jean-Laurent Vilon: luxury is about delivering unique experiences

Covid won’t rid the world of physical events or face-to-face interaction. The future of luxury is the seamless integration of on- and off-line, says the Managing Director Asia Pacific of Mazarine Group.

Customer 360 in an age of rapid digitalisation

This is a time to truly think about customer value and create those lifelong bonds, says Marc Mathieu, SVP, strategic customer transformation and innovation at Salesforce.

Diversity Study 2020: The Results

Budweiser China enlists influencer for safe driving campaign

The famed beer company is using esports and KOL marketing to hit home on the importance of ‘no drink-driving’ in China.

Consumers in APAC buy on trust more than anywhere else in the world

In APAC we are more likely to pick a brand based on trust, above price or any other consideration. Brands must earn trust.

Report: Marketing budgets are shifting towards paid search & social

How has marketing priorities and KPIs shifted during COVID-19? What channels are marketers spending on - and which industry uses more data-driven measurement methods than any other? The above, and more, will be revealed in Campaign x GfK’s ‘Branding and Marketing in the New Abnormal’ report.

Edelman report: China has high trust expectations, but are brands delivering?

Chinese consumers agree that brand trust is important and are more likely to boycott a brand who take an opposing view.

Brush up on your digital marketing knowledge with a 2-day workshop

Campaign Asia and digitalbrief are partnering to bring you Digital Marketing Fast Track, a 2-day training course designed to hone your digital skills.

Insights from Salesforce’s 6th State of Marketing Report to navigate change

2020 and beyond will see the rise of customer engagement, AI adoption, as well as better alignment between marketing and IT departments.

The $ense & sensibility of esports

Malcolm Thorpe, VP of business development at Lagardère Sports - Asia, on the latest esports trends.

Emerging from Covid-19: 5 reasons to be optimistic about the sports industry

Adrian Staiti, APAC President of sports marketing agency SPORTFIVE challenges the cautious outlook for the sports industry and suggests how a better normal will flourish once markets come out of the pandemic.

TikTionary: Video dictionary for a new generation

TikTok launches TikTionary, an ambitious effort to connect users from different cultural and language backgrounds.

How LOTTE is becoming a hospitality powerhouse

Ever wonder why the LOTTE Tourism/Service business is such a common sight in APAC—and and soon to be international-markets? First-mover advantage, an innovative spirit and a sharp M&A strategy.

How should brands manage risk and opportunity in a crisis? Mintel might have the answer.

Mintel is poised to help brands chart a path to post-COVID 19 recovery.

SPORTFIVE and Supponor extend partnership

Global sports business agency SPORTFIVE and global leader in virtual advertising technology and solutions for live broadcast sports Supponor have agreed to extend their cooperation – which has been in place since 2017 – by a further three years.

How does the Age of Participation impact Southeast Asian businesses?

TikTok virality isn’t just a pipe dream or buzzword - it is critical for brands who want their campaigns to succeed on the tech platform.

LOTTE: Staying true to brand values is key to business success

The Korean conglomerate is driving impact in the countries it is present in.

What impact has the pandemic had on your marketing budgets? We want to hear from you

Campaign Asia-Pacific and GFK want to understand how your marketing priorities have shifted in light of the coronavirus pandemic.

China’s 'Belt & Road' sporting ambition

From mass participation events to classical sport and the now ubiquitous esports, here are the biggest sports and fitness trends in China that brands should pay close attention to.

The ‘snacking’ generation: How digital natives consume and create on TikTok

Digital natives have different ways of seeing the world and expressing themselves than their predecessors. How could marketers better speak to them? TikTok For Business Japan’s latest white paper on Gen Z, denoting those born between 1996 and 2010, might provide some insights. We sit down with Ryo Hiroya, creative strategy director of TikTok For Business Japan.

Havas launches B2B marketing agency in SEA

The SEA launch is on the back of Havas Group’s successful acquisition of India’s Langoor last year.

Why the rise of hyper casual gaming matters

What implication does the rise of hyper casual gaming have for app developers and mobile marketers? Adjust's latest report provides some insights.

Brands in a time of pandemic

The worst that a brand can do is stay silent during a pandemic. A look at how The Wall Street Journal | Barron’s Group is helping brands speak to their customers during unprecedented times.

Rubicon Project and Campaign Asia report: A deep dive into programmatic ad buying trends in Asia

OMP is thriving, OTT is on the up and up, although a bias for direct buying is still preventing wider adoption of programmatic.

Getty Images: search spikes for ‘panic buying’, 'coronavirus' and ‘flatten the curve’

Sign up for Getty Images' upcoming webinar to glean insights into visual strategies in the financial services sector during COVID-19.

PHOTOS: Alibaba Cloud creates virtual showroom

The showroom was created as VR and web experiences, and is now being utilised by sales reps around the world.

iQIYI: combining AI & creativity to tell stories

Since its founding in 2010, the Chinese video online platform has managed to build and sustain its identity in a highly crowded space. Now it’s helping brands do the same on its hit variety show Youth With You Season 2.

LOTTE: Top player in South Korea's retail industry

LOTTE Retail is set to replicate its Korea success in the rest of Asia and around the world.

Lifetime Value Creator, LOTTE

With the vision of being a Lifetime Value Creator that adds value to the entire life spectrum of customers, LOTTE aspires to create a sustainable future with everyone involved.

What it takes to build Korea’s 5th biggest company

LOTTE group was established in 1967 and has since grown to become South Korea’s fifth biggest conglomerate encompassing four key business areas

Adjust’s App Trends Report 2020: A dive into the global app economy

Where are we seeing upticks in installs during COVID 19—and will that sustain? What’s the spilt between paid and organic installs across verticals? How much should marketers invest in growth versus retention? Adjust’s report sheds light on the above and more.

LOTTE’s ‘less visible’ side: Its Chemical / Engineering & Construction unit

LOTTE is all too aware that its role in the global industrial market is two-fold: improve efficiency and performance while offering sustainable solutions for its consumers.

IAB announces 2020 co-chairs and board members

The new co-chairs will join current Southeast Asia and India CEO Miranda Dimopoulos.

The success story behind LOTTE's food business

A ‘Big-Brand’ marketing strategy, astute localisation and a real-time market monitoring system combine to make the success story that is LOTTE’s food business.

Xaxis advances media quality standards in APAC with additional authentication processes

Going beyond ‘table stakes’, how will brand suitability redefine how advertisers mitigate risks whilst achieving greater outcomes?

Your 2020 mobile marketing guide: Top insights from InMobi

What channels should SEA marketers invest in? Is superApps or single-service apps more popular? How are brands achieving personalisation? InMobi’s latest marketing handbook helps identify areas of opportunities in the region.

The Trust Factor: Building brands with integrity and trust

Living in times of constant digital disruption and a dynamic media landscape, trust is a major force in building businesses, brands and bonds.

What it takes to create award-winning branded content

Five team members from SCMP’s Morning Studio tell us about creativity, big data and multimedia storytelling.

Adfest postponed due to coronavirus concerns

A new date hasn’t been confirmed, but organisers say it will be “later this year”.

Building brand humanity

Can technology help brands become more human?

IPG: Being responsible with data-driven marketing

IPG companies Kinesso and Acxiom help marketers amplify the impact of traditional and addressable media through the better use of data

Dare to be human: the value of brand storytelling

In a world focused on automation, artificial intelligence, and first-to-market, brands must dare to be human, have a soul and tell their own story, says Tini Sevak, CNN.

KOLs, short videos & AI: what Chinese marketers are investing in

Chinese advertisers are keen to make use of KOL and short video marketing to engage but also AI marketing to retain users and consumers, suggests the China Digital Marketing Trends 2020 report by Miaozhen Systems, AdMaster and GDMS.

Miaozhen Systems maps China’s complex digital marketing ecosystem

The Chinese third-party marketing data technology provider aims to help advertisers make the most of their digital ad spend.

Five ways your brand can win consumer hearts and minds

The explosion of automation and artificial intelligence is making humanity a premium in marketing communications. Brands have to act more human, with purpose and empathy to connect with a consumer that keeps raising the bar for engagement.

Alimama’s Yvonne Chang: embracing change

Alimama ups the ante on its digital marketing offerings.

BBC Global News report reveals the persuasive power of branded podcasts

Amid an ‘audio renaissance’, new Audio: Activated thought-leadership study highlights the efficacy of audio in boosting brand engagement

Southeast Asian businesses embrace omnichannel marketing solutions

Resulticks expands in APAC as new report shows 82% of firms in the region aim to improve customer engagement by employing an omnichannel approach.

How data is driving ‘new retail’ in China

In an era of seamless integration between on- and offline, data can help unlock not only what consumers want, but when and how they want it.

Cindy Yan Chan: the evolution of outdoor advertising in China

The CSO and CIO of Focus Media on the challenges facing outdoor media in China.

What’s the programmatic outlook for Asia? Let us know your thoughts

Campaign and Rubicon Project invite programmatic executives to share their thoughts on programmatic trends

How UNIQLO leverages UGC in a global campaign

UNIQLO partners TikTok in a global UGC campaign to find the next influencer.

Resulticks: good quality data is no. 1 challenge for real-time marketing

For Mani Gopalaratnam, Resulticks’ CTO customer success, real-time marketing is not only about providing the right content, but also context.

IPG brings Global Women’s Breakfast to Singapore

At the first-ever IPG Women’s Leadership Network Breakfast held in Asia Pacific, industry leaders highlight the importance of advancing women’s equality.

FreakOut: relevance is a publisher’s biggest weapon

Narayan Murthy Ivaturi on the rise of PMPs in SE Asia, the region’s untapped audiences and sellers-json, the next big thing in programmatic

Budweiser encourages us to love whoever we want with art bottles on Chinese Valentine's Day

The US beer brand taps into burgeoning pink economy with an ‘all love is love’ campaign for China’s Qixi Festival.

Metta reshuffles senior management team

The Hong Kong-based agency is also expanding their footprint into regional markets

The digitalisation of outdoor advertising

Data allows marketers to tease out previously unclear connections between different ‘nodes’ in a marketing ecosystem, in turn giving rise to new forms of marketing.

TikTok: how to create effective UGC strategy?

Increasingly, brands are leveraging UGC for their marketing campaigns. But not all get it right. What is the most effective way to utilise UGC? How can brands communicate with their target audiences meaningfully? Akira Suzuki, head of X Design Center at TikTok Ads Japan, gives us a few tips.

TikTok: speaking to consumers in an age of distrust

TikTok is one of the world’s fastest growing app in 2019. As the year draws to a close, what lies ahead for the company? What are the challenges for 2020—and what are some key areas the company is investing in? We sat down with Akira Suzuki, head of X Design Center at TikTok Ads Japan, at the company’s annual marketing event, to find out more.

Happy holidays and see you again in 2020

As Campaign Asia-Pacific takes a break from daily coverage until January 2nd, we leave you with a goodbye ode.

How brand purpose is driving loyalty in China

The ever-pragmatic Chinese consumer is increasingly looking beyond functionality to brands whose values align with their own

Alimama’s makeover for the digital age

Alimama launches Alimama PI, a measurement that evaluates the impact of marketing on purchasing intent.

Budgets not buckets: rethinking media spend

The proliferation of new media platforms offers marketers more ways than ever to reach audiences. Emerging channels such as connected TV, digital OOH and audio are all growing rapidly, but how should marketers be budgeting for them?

The fight against rising mobile and CTV ad fraud

Roy Rosenfeld, DoubleVerify’s SVP of Product, on how the DV Fraud Lab helps companies detect, fix and prevent ad fraud.

Tips from the top: how to run a successful TikTok campaign

Akira Suzuki, head of X Design Centre, TikTok’s in-house planning and creative unit in Japan, on how the short video platform helps brands create effective marketing campaigns.

Raising CPR awareness with a TikTok dance project

Must a healthcare campaign be boring? The Japanese Red Cross Society and TikTok say no.

DoubleVerify Roundtable: How to maximise media quality

Brand marketer roundtable touches on growing concerns around brand safety, ad fraud and overall media quality, highlighting some of the solutions that could help minimise these issues.

Reaching out to China’s lower-tier cities

As multinationals turn their attention to China’s tier-3 and tier-4 cities, how can brands maintain their integrity while achieving local relevance?

Delving into AI and Content Creation: Part II

In the second part of a two-part series on AI and its effect on content creation in APAC, Shutterstock offers practical examples that show how AI and other technology help your brand streamline content creation into a well-oiled machine.

Differentiation is our strength

Dentsu's Dick van Motman on the unique qualities and diversity his evolving agency network brings to the table

Singapore roundtable: state of media quality in SEA

Singapore brand marketer roundtable sheds light on how to tackle trust and transparency issues in the industry and why getting it right is important for brands to scale the next decade of growth.

Hakuhodo taps into human emotions with a restaurant list

How do you revive an old town with a declining population but lots of unique local eateries? Hakuhodo‘s Kentaro Kimura explains the Red Restaurant List.

BlueFocus Digital: transform creativity into business reality

BlueFocus Group’s leading agency is spearheading the trend for campaigns that have substance as well as style.

Targeted marketing, localised experiences

Dave Rumsey on ASAP+’s ambition to be a well-rounded digital servicing company, brand consistency and the future of 'mini programs' in China.

Spikes Asia opens with new theme, new Spike for 2019

'Asia Rising' is the festival's new theme, with a new Creative eCommerce Spike introduced.

Waiter, there’s a car on my bus

A 3D out-of-home campaign for the Singapore Grand Prix.

VMLY&R roundtable: How embracing flexibility creates room for growth

Speakers from VMLY&R illustrate how to grow a business during disruptive times.

Take Campaign’s survey on the value of creativity – we need your opinion

Campaign and Adobe invite creative professionals to take our survey on the value of creativity

Delving into AI and content creation: Part I

AI helps marketers make data-driven decisions to optimise both content and campaigns. Read on to learn more about how and why AI is impacting strategic business decisions.

Are human beings pathetic, loveable, or both? Hakuhodo attempts to answer this question at Cannes Lions International Festival of Creativity 2019

In the age of AI and machine learning, what makes viewers’ emotions ‘climax’ is still key for brands and marketers.

This beachfront hotel offers sun, sea and a strategic setting

Situated on an idyllic Cebu beachfront, Crimson Mactan Resort & Spa is a superb destination for outdoor events and memorable breakout activities.

The transformation of outdoor in China

Big ideas, big outdoors – how Focus Media is catering to evolving demands in the era of big data

The power of positivity

How charity campaigns (partnered by Tencent) in China axed the ‘guilt trip’.

When data meets creativity

Sifting through ‘real’ from ‘fake’ data is important but a more challenging issue confronting brands and marketers might be the ethics of data.

Spikes Asia 2019 first speakers announced

A stellar line-up of the most exciting and influential leaders from across APAC and beyond are set to take the stage at Spikes Asia 2019.

How to build brands that win in the new economy

Dentsu’s new brand index for marketers re-invents brand value by looking not at where a brand is today, but where it’s headed.

How does Tencent continually connect with China’s ever-changing consumer?

Tencent’s Kiki Fan sat down with Campaign Asia in Cannes Lions to discuss how the launch of the 2019 China True-Luxury Playbook is helping the company evolve alongside the digital consumer

Diversity in media matters. Here’s why.

Edelman gathers media, brand and agency leaders to talk about diversity at WLC 2019

What is equality? Four company leaders answer.

WLC interviews: Equality is more about numbers, it is also about building a long-lasting culture

The battle between global and local brands – how to win trust with Asian consumers

McCann Worldgroup presents eight stories about Asia through the lens of the Truth about Global Brands 2: Powered by the Streets study.

Vox pop: how are brands pushing for equality in the workplace?

Gender bias is a long-standing issue – but one that can be corrected with support and education

With esports, SAP sees a game-changing opportunity

SAP gets into the game with purpose and commitment by partnering with Team Liquid—a leading global esports organisation and current champion of The International 7.

SK-II is back with another web entertainment series featuring original music, witty banters and unexpected casting

An unlikely star appears in SK-II’s Pitera Masterclass: John Legend.

How KFC China and Accenture Interactive up the game. A social e-commerce breakthrough.

A pioneering fusion of e-commerce and social media shows how digital realms can invoke a human-centric experience – and sell buckets of chicken, too.

Weber Shandwick report: New Humanity in the tech age

A growing demand for brands to offer a human touch is one of the leading tech trends for 2019, according to Weber Shandwick's latest report, Connecting the Trends: New Humanity.

Campaign X Publicis: What is diversity?

WLC interviews: Diversity isn’t about ticking boxes off a checklist but taking a humanistic perspective.

Championing change in the age of equality

Workforces are more diverse than ever, but we still have a long way to go, according to business leaders at a Salesforce roundtable during Campaign Asia’s Women Leading Change conference in Singapore.

iQIYI’s secret recipe of connecting with China’s youths

Leon Chen talks marketing to China Gen Z and millennials, and iQIYI’s knack for turning the traditional into the new.

Where does your brand go from here?

The Dentsu Beach House session unveils fresh evidence that a new way of thinking is needed for brands to succeed in the new economy

HKT launches Hong Kong’s first 5G Tech Carnival

The event is set to bolster the government’s vision for Smart City Blueprint

New opportunities in emerging markets: media leaders gather

At a recent roundtable, leading media executives discussed overcoming fragmentation, investing in innovation, and spurring cultural change in the marketplace.

54% of holiday shoppers’ purchase decisions are influenced by content

Three executives explain how they engage mobile shoppers during peak shopping seasons in an increasingly on-demand landscape.

Programmatic native video: One format to rule them all

Agency FreakOut dives head-first into the future.

Content Marketing 2.0: Brands weigh in

Making sense of data, measuring ROI, creating content that resonates: at the Content Marketing 2.0 roundtable at Campaign360, brand marketers discussed the shifting state of content marketing in Asia.

Macao Government Tourism Office partners National Geographic for a green food campaign

Glistening Portuguese tarts, freshly steamed dumplings, sizzling curry hair crab…The Great Green Food Journey campaign wants to make viewers salivate.

Why images are important for brand marketers and agencies

As brand marketers seek better ways to reach consumers through images, stock agencies could provide a solution, according to a recent panel session led by 123RF.

How Singapore Tourism Board is bringing the city’s stories to life through sports marketing

Activating experiences around premier sporting events—including the WTA Finals—the city-state is establishing itself as a global sports and lifestyle destination.

SearchMedia and local firms win tender for Hangzhou Tourism Commission

SHANGHAI - SearchMedia, an operator of outdoor billboard and in-elevator advertising networks, has won the contract for Hangzhou Tourism Commission's 2012 overseas outdoor campaign.

Sheena Liu to manage both UM and Initiative in Taiwan

TAIPEI - IPG Mediabrands has appointed Sheena Liu as managing director of UM and Initiative's Taiwan offices.

CASE STUDY: How Dongfeng-Nissan utilises precision mobile marketing for the Qashqai

Dongfeng-Nissan mobile ad campaign through Google AdMob in China has achieved a decent click-through rate five times that of traditional internet media.

Impactasia folded into Cohn & Wolfe's Greater China operations

HONG KONG - Public relations agency Impactasia has been acquired by Cohn & Wolfe, and merged with the company's Beijing and Shanghai offices.

Five things you need to know about light blogs

Kyle Xiao, research supervisor at MediaCom Insight, enlightens marketers about the relatively new social networking format that's somewhere between a blog and a microblog.

OPINION: Young Chinese consumers more skeptical about their future

Kaiyu Li, head of planning for Y&R China, says the attitudes of young Chinese consumers are maturing to what he calls 'healthy skepticism'. Here, he outlines what this means for brands and marketers.

OPINION: Putting the world in the pockets of consumers

Simon Twiston Davies, CEO of Casbaa, shares his thoughts on where media in China is heading and how technology is shaping new consumer habits.

Prudential Hong Kong appoints Iain McConnachie as chief marketing officer

HONG KONG - Prudential has appointed Iain McConnachie as chief marketing officer for the territory, as of July 2011.

Hoffman beefs up Greater China team with dual appointments

GREATER CHINA - PR agency Hoffman has promoted Jenny Chan to general manager in Hong Kong and appointed Vicky Yang as account director in Beijing.

The Integer Group promotes Mike Chou to managing director in China

SHANGHAI - The Integer Group has promoted Mike Chou to managing director of its operations in China, with effect from 1 September.

Isobar Hong Kong joins HK4As as 29th member

HONG KONG - Isobar Hong Kong will join the Association of Accredited Advertising Agencies of Hong Kong (HK4As) as a full member this month.

CCTV expands reciprocal programming deal with Sky News

BEIJING - China's national television network CCTV has brokered a new programming contract worth US$223 million with Australia’s Sky News.

10 tips for MNC positioning in China

Douglas Dew, managing director of public affairs at Burson-Marsteller China, offers 10 things foreign multinational companies can do in China to better position themselves.

Campaign launches survey on value of marketing

Please take our short survey on what media and marketing functions drive the most value for brand marketers (and which miss the mark).

Creative Trends: Finding the right fit in a tech-driven landscape

The latest Singapore roundtable reveals the issues that brand marketers are wrestling with in 2019.

Synergy Search: The future of search marketing

In China’s rapidly changing search marketing landscape, advertisers must know how to invest across platforms. GroupM has a solution.

Meet China Digital A-List's class of 2018: Disruptors

This year's Disruptors 颠覆者 are shaking things up in the market.

Meet China Digital A-List's class of 2018: Achievers

This year's Achievers (成就者) category set the bar high.

Meet China Digital A-List's class of 2018: Motivators

Motivators (激励者) make their mark in this year's selection.

Xiaomi leads AIOTT content revolution with Mi TV

The Everything Company reshapes the advertising landscape with Mi TV in the digital era

Why brands use social media filters to reach consumers

With the number of AR-capable devices expected to exceed 4 billion by 2020, brands are increasingly looking to social media filters for ROI.

Focus Media furthers Alibaba's aim for online and offline marketing integration

China's largest offline advertising network innovates together with Alibaba to realise a whole new O2O marketing world.

Westin Shanghai’s event catering goes from strength to strength

With its emphasis on high-quality food and seamless service, the Westin team continues to deliver an outstanding outside catering experience.

Why banks don't need love for loyalty

Are any banks actually winning customer hearts? And if so, how? Campaign and WE communications dissect banking and finance global trends with help from Nationwide, RBS and Starling Bank.

Alimama goes all-in on OTT

The company reveals new strategy for brand marketers exploring the medium.

Boutiques stand alongside majors in Greater China AOY awards

The winning focus was on the usual powers at the Greater China Agency of the Year Awards for 2018, but last night was also memorable for five local Chinese and a Taiwanese boutique.

Shadow Factory makes push for VR, AR in marketing

From virtual tours to Facebook's mobile camera effects, the company is pushing the envelope in creativity and technology.

Finding your fit with video marketing

From format to style to distribution channels, video marketing leaves a lot of variables to consider.

National Geographic’s Planet or Plastic? sets benchmark for CSR in Asia

The multi-year campaign aims to stem the tide of plastics polluting our oceans.

MediaCom deep-dives into China’s luxury market

The media agency network followed up intensive research with a white paper and live event.

Marketing channels are multiplying, but are budgets?

Hong Kong roundtable event explores local flavours of regional marketing, the crux of new channels, and the dollar sign lingering above them.

What you need to know about health marketing for 2019 and beyond

What are the top trends, challenges and opportunities for the health-and-wellness sector? Insight from a significant global consumer study and tips from those brands leading the way...

Creative trends: APAC wants local flavour, authenticity

Hong Kong roundtable event uncovers what’s on the palettes of successful brands.

Best spaces to work: Smaato Singapore

Mobile ad platform taps California architect for its comfortable clean design of the new Singapore office, accentuated in white and pastel blue.

Bangkok roundtable: Tackling tough issues on brand safety

Event sheds light on the state of ad fraud, viewability, and how brand marketers in Thailand are dealing with change.

Best spaces to work: Campaigns & Grey Manila

Grey's office in Manila adds wood accents and brief splashes of colour to a mainly industrial vibe

Riding the wave of China’s burgeoning film and TV markets

From the silver screen to OTT media, the country’s demand for both localised and international content is causing ripples in the marketing industry.

Using data to drive human engagement in Thailand

Understanding customer preferences requires in-depth first- and third-party data to build detailed customer profiles, an investment which can drive returns.

Accurate ROI, budget constraints are hurdles for content marketing

In search of a remedy, one-stop-shops are gaining traction by bringing agency, production and broadcast services under one umbrella.

Singapore roundtable sheds light on new marketing model for creativity

The event brought in APAC perspectives from both the brand and agency side of the fence.

Cheil marks innovation, global expansion as the way forward

Campaign Asia toured the agency’s China offices to find a new, horizontal collaborative work ethic that has the company full of fresh ideas.

Understanding AI: A new reality for marketers

With billions of impressions being auctioned off in fractions of a second, AI’s place in programmatic—and marketing as a whole—is a no-brainer.

Oath VP Rico Chan opens up about SEA expansion

Vice-president and managing director, Oath INSEA, Hong Kong and Japan weighs in on the tech and media giant's latest developments.

Digital metrics can liberate CMOs

We need better benchmarks for programmatic, not more, to digest data and mark ROI in campaigns.

Fox Content Labs and Unilever get active in recent campaign

Fox’s content marketing arm, Fox Content Labs, teamed with the consumer goods giant to deliver viewer-centric, short-form content across Fox Sports.

Higher expectations see consumers wanting less promise and more proof

The Brands in Motion report—spanning across eight markets, 90 brands and some 27,000 consumers and B2B decision-makers—served as the backbone for 2018’s breakfast briefing event.

NetEase is pinpointing consumer tendencies in China

GM Leo Li speaks on producing relevant content, understanding the community in Asia’s advertising powerhouse.

Product of the Year China: Rewarding innovation

For brands hoping to rise to the top, securing a POY endorsement may be a worthwhile endeavour

Gridsum: Clear strategy driving progress

Working from measurement, to analysis, to optimisation, Gridsum has constructed a new plan of action for those looking to tap into the troves of big data

Xiaomi is empowering brands to connect with people

Through its MIOT Ecosystem, the Chinese tech and internet giant is moving mountains to diversify its products and services.

Miaozhen: The quickest route to success

Miaozhen’s latest work serves as a functional atlas of the marketing industry.

Mastering the cosmetics space in China

GroupM China explore the fast-moving world of cosmetics, social media in latest white paper.

The transformation of Focus Media

China’s market leader in scene media has a new set of tools for their trade.

How industry leaders in Hong Kong are finding stability

21 September event seeks to shed light on rational vs. emotional audience attitudes, the era of brand responsibility, and the 'new consumer'.

What happened when McCann and Microsoft put Claire Beale and Campaign on the spot

Cannes flashback: it's an interview with a difference.

Xiaomi's MIOT Ecosystem empowers brands to connect with people

From smartphones to smarthomes, the Chinese company is diversifying products and services.

Social Spotlight report illuminates the ☺ and ☹ of APAC’s most visible brands

Produced by Digimind in partnership with Campaign Asia Pacific, the research dives deeper in social media trends among Asia’s Top 100 Brands.

Tapping into a diverse Chinese market

Brand Summit China roundtable reveals how to approach the world’s fastest-growing market and the new Chinese consumer.

iPinYou event sets stage for programmatic, AI growth in China

China’s programmatic maestro partners with Campaign in Guangzhou.

This is us. This is Xaxis.

A company delivering efficient programmatic media, for better business outcomes.

Tearing down online-offline boundaries

At Cannes Lions, Tencent’s vice president opened up about the company’s recent developments in communication, smart retail and beyond.

Why Japan might be the most innovative place in the world

Hakuhodo showcased stimulating work from Sony and ANREALAGE in Japan. Learn how both are using technology to enrich the human experience.

How to harness programmatic’s billions in growth

The programmatic industry will grow by US$36.8 billion by 2019. Let’s take a look at what’s to come.

Killing the click, Part 2: Why the click is the wrong measurement for evaluating branding campaigns

Although the notorious click-through rate is likely the simplest campaign metric to report, its utility is questionable at best.

Killing the click: Part 1

For better or worse, the click has become the go-to metric for campaigns. Though its reliability has come under scrutiny since its inception.

Programmatic pros: 6 tools of the trade

Richard Pollin follows up on industry trends, with key insight from Xaxis that has changed the fabric or his organisation and the market as a whole

5 elements spurring the growth of programmatic

Disruptive elements like burgeoning tech and increased transparency are contributing to the growth of an outcome-based programmatic economy.

Tencent vice president talks breaking online-offline boundaries

The vice president of Tencent, Davis Lin, opens up about recent developments in communication, smart retail.

Photos: The Programmatic Summit

The event returned to Tokyo for 2018.

Photos: Programmatic Breakfast Briefing

The Hong Kong event held in partnership with The Trade Desk shed light on APAC's fast-evolving programmatic market.

Japan’s whirlwind adoption of programmatic

With digital advertising on the upswing and more resources than ever being put towards data-driven marketing, programmatic is making its mark on Japan.

‘A world of digital innovation from China’ at Cannes

Panel discussion featuring representatives from Allyes and Vipshop delved into China’s state of play, overpowering potential.

Have consumer attitudes changed? Word on the street is...

McCann Worldgroup's second global survey reveals some telling changes in consumer attitudes that could have a significant impact on how brands engage with them.

Festival director to leave Spikes Asia

Andrea Hayes to step down at the end of April; recruitment for new director underway

Alibaba's CMO on partnerships, World Cup and Olympics sponsorships

Chris Tung speaks on the “soul of the brand”, and what their plans are moving forward.

Nielsen digs deep for digital consumer insight

Accelerating Digital Transformation event offers a grandstand for developments in user experience and future-proofed research technology.

AdColony Joins Coalition for Better Ads

Mobile partners to provide data-based best practices for in-app ad experiences.

For BNP Paribas, Singapore’s centre court has been a smash hit

As title sponsor of the WTA Finals in Singapore, BNP Paribas has increased brand awareness, championed sustainability and helped connect APAC communities.

Influencer marketing: Making brands shine

The brand spokesman is still in style, but social presence and content localisation are new hurdles for marketers looking to give a voice to their campaign.

Pond's location-based mobile campaign an industry champ

The interactive campaign educated Indonesian women about the pollution they unknowingly face every day

Silas Lewis-Meilus: What does it take to truly change the game?

Haleon’s global head of media business units on why internal authenticity is critical for brands and marketers looking to change the game.

Diversity Talks 2023: Resetting work culture

For the third annual edition of Diversity Talks, we hear from brand marketers around APAC about why we need DEI more than ever and how companies can (and should) embrace DEI initiatives both internally, and in their products and services.

Levelling up your chat game: Make the most of business messaging this Lunar New Year

Engaging customers in a digital world is more hands-on than ever. Meta shares insight into how to leverage your channels to maximise conversations with consumers.

From talk to action: Uncovering unconscious biases to prevent workplace classism

EssenceMediacom leaders across APAC shared how unconscious bias can be detrimental to the workplace, the very real impact it has on employees, and why the onus is on agencies to educate their clients on bias.

“Partnerships and the value agencies bring to marketers are more vital than ever” - Yahoo’s John McNerney

In an exclusive podcast, Yahoo’s MD for AUSEA John McNerney focuses on approaches being deployed to tackle the biggest challenges facing marketers, including the deprecation of cookies and the deployment of AI.

From omnichannel to omni experience: Crafting next-gen consumer experiences

In our era of fluid consumer journeys and rapid tech development, it’s time for brands to go beyond omnichannel and think about creating omni experiences.

Video marketing’s AI-powered transformation

How can marketers maximise AI’s potential as a super collaborator, while understanding its abilities and limitations in key areas like connection, culture, and driving business growth?

Reel in your audience: Optimising short-form video marketing for Ramadan 2024

With Ramadan approaching, leverage the power of Meta’s AI-powered discovery engine via Reels to engage new and returning customers.

Caregiving and familial aid in Japan: ‘An inevitable and distinctly human need’

As Japan faces an ageing population and dwindling workforce, we hear from leaders at EssenceMediacom Japan and Uber Japan about why generational diversity, gender diversity, and familial aid are the way forward for a more compassionate workplace.