New media landscapes and consumption habits challenge the way marketers define their target audience. Delegates at GroupM's data conference Digital Momentum heard how data partnerships are moving the needle in consumer profiling.
The Japanese giant explored how design thinking promises to unlock new value for brands, and how agencies can redefine their creativity to change the way they work.
Following decades of economic and social reforms, a wave of individualism is sweeping across the Asia-Pacific region, and brands need to take notice of this cultural shift, a new white paper from Mintel argues.
Tech firm has partnered with Drawbridge to deliver game-changing algorithm.
In the China media landscape, not everything is what it seems. OMD’s Transcend 2016 report digs beneath the surface of the complex trends to dispell some common misconceptions.
Chinese consumers’ lifestyle and spending habits are evolving rapidly, opening exciting new opportunities for marketers who are ready to embrace Focus Media’s groundbreaking combination of outdoor video and cutting-edge data targeting.
Retailers need to improve shopper experience to meet rising expectations and counter the impact of ecommerce, shopper marketing specialist says.
Chinese consumer trends towards digital individualisation make audience segmentation "a mounting challenge", says BlueDigital CEO Richard Jiao, but agency remains "sensitive and adaptive to change".
Asia’s under-35s tend to be career-minded and goal-driven, but increasingly look beyond simple financial rewards for their job satisfaction, according to a major study by Zenith.
Highlight speakers include art collective teamLab, evangelist marketer Guy Kawasaki and banking veteran Lim Bee Bee.
Lazada, OCBC NISP Bank, Mirinda, Bayer, Havas, Creative Juice and RED2 Digital get recognised at competition aiming to showcase the creativity driving business solutions on TikTok.
Recent research jointly commissioned by the Mobile Marketing Association and Salesforce reveals a framework that can be used to guide marketing transformation in companies, helping marketers align their capabilities and adapt to an industry in flux
Julia Lee, Braze GM and VP, Sales, Asia, and Li Zhiliang, Zalora’s director of CRM, have some valuable insights for marketers who want to effectively engage with customers during Singles Day and other festive seasons.
How to make your video interview content powerful and authentic.
The platform is ramping up its B2B offerings, allowing marketers to create shoppable creative assets and measure campaign performance.
By leveraging real-time cross-channel campaigns, HappyFresh saw growth in both purchase rates and customer satisfaction.
Businesses need to double down on purposeful leadership to meet stakeholder expectations and drive employee engagement. Brand marketing and communications leaders came together to discuss how their organisations are prioritising purpose.
In an era when customers are expecting brand communications to be convenient, seamless and empathetic, marketers need to step up their digital transformation game.
Following a year of rapid growth in OTT penetration across Southeast Asia, new research from Kantar and The Trade Desk offers valuable market insights.
Marketing and communications leaders came together to discuss why demonstrating brand purpose and its impact is more important than ever
How video can help you to break down complex information and communicate a message with crystal clarity.
Lockdowns and WFH are sparking new ways of being creative.
12 brand leaders discuss the challenges of digital transformation at a virtual roundtable hosted by Campaign and Appier.
LEO Digital Network's integrated ecosystem strategy is designed to keep it at the forefront of China's digital and marketing space
In an era of change, advertisers are looking down new avenues for answers.
Digital disruption in China has made winners of those who dare to break the mould. Leading that charge is LEO Digital Network, who is taking on the global market with its single-platform multi-function operation.
From big-picture strategists to content producers, agencies are now expected to shapeshift. LEO Digital Network is leading the charge.
With consumers spending more time shopping online, changing fluidly between platforms and devices, businesses have had to pivot their e-commerce approach. How should agencies help their clients capture these customer sales in a more seamless and personalised way?
The challenges thrown up by the pandemic have tested and strengthened many client-agency relationships. But with many businesses needing to fast-track digital transformation and budgets stretched, what are the steps agencies can take to help clients succeed?
How should agencies work in a more collaborative manner with brands in a cookie-less future? We caught up with Matteo Resta, regional business director, OMD APAC, Chantal Penning, product marketing manager - APAC, Facebook and YC Ng, co-founder and COO, SearchGuru for an insightful discussion.
There is a shift towards digital and ROI maximisation, but are marketers using the right measurement tools and engagement channels? Find out more in Campaign x GfK's 'Branding and Marketing in the New Abnormal' report.
The pandemic has accelerated the shift towards eCommerce, making online commerce unavoidable for brands and marketers. Campaign Asia and The Trade Desk joined forces with Wavemaker, Unilever and Zalora for a debate on how brands in the region can best utilise and take advantage of these growth opportunities.
Majority of respondents in APAC are more open to engaging with social ads post-Covid, per a survey by Smartly.io.
Covid won’t rid the world of physical events or face-to-face interaction. The future of luxury is the seamless integration of on- and off-line, says the Managing Director Asia Pacific of Mazarine Group.
The famed beer company is using esports and KOL marketing to hit home on the importance of ‘no drink-driving’ in China.
In APAC we are more likely to pick a brand based on trust, above price or any other consideration. Brands must earn trust.
How has marketing priorities and KPIs shifted during COVID-19? What channels are marketers spending on - and which industry uses more data-driven measurement methods than any other? The above, and more, will be revealed in Campaign x GfK’s ‘Branding and Marketing in the New Abnormal’ report.
Chinese consumers agree that brand trust is important and are more likely to boycott a brand who take an opposing view.
This is a time to truly think about customer value and create those lifelong bonds, says Marc Mathieu, SVP, strategic customer transformation and innovation at Salesforce.
Campaign Asia and digitalbrief are partnering to bring you Digital Marketing Fast Track, a 2-day training course designed to hone your digital skills.
2020 and beyond will see the rise of customer engagement, AI adoption, as well as better alignment between marketing and IT departments.
Malcolm Thorpe, VP of business development at Lagardère Sports - Asia, on the latest esports trends.
Adrian Staiti, APAC President of sports marketing agency SPORTFIVE challenges the cautious outlook for the sports industry and suggests how a better normal will flourish once markets come out of the pandemic.
Campaign Asia-Pacific and GFK want to understand how your marketing priorities have shifted in light of the coronavirus pandemic.
From mass participation events to classical sport and the now ubiquitous esports, here are the biggest sports and fitness trends in China that brands should pay close attention to.
Digital natives have different ways of seeing the world and expressing themselves than their predecessors. How could marketers better speak to them? TikTok For Business Japan’s latest white paper on Gen Z, denoting those born between 1996 and 2010, might provide some insights. We sit down with Ryo Hiroya, creative strategy director of TikTok For Business Japan.
Global sports business agency SPORTFIVE and global leader in virtual advertising technology and solutions for live broadcast sports Supponor have agreed to extend their cooperation – which has been in place since 2017 – by a further three years.
TikTok virality isn’t just a pipe dream or buzzword - it is critical for brands who want their campaigns to succeed on the tech platform.
The Korean conglomerate is driving impact in the countries it is present in.
TikTok launches TikTionary, an ambitious effort to connect users from different cultural and language backgrounds.
Ever wonder why the LOTTE Tourism/Service business is such a common sight in APAC—and and soon to be international-markets? First-mover advantage, an innovative spirit and a sharp M&A strategy.
Mintel is poised to help brands chart a path to post-COVID 19 recovery.
What implication does the rise of hyper casual gaming have for app developers and mobile marketers? Adjust's latest report provides some insights.
The worst that a brand can do is stay silent during a pandemic. A look at how The Wall Street Journal | Barron’s Group is helping brands speak to their customers during unprecedented times.
OMP is thriving, OTT is on the up and up, although a bias for direct buying is still preventing wider adoption of programmatic.
Sign up for Getty Images' upcoming webinar to glean insights into visual strategies in the financial services sector during COVID-19.
Since its founding in 2010, the Chinese video online platform has managed to build and sustain its identity in a highly crowded space. Now it’s helping brands do the same on its hit variety show Youth With You Season 2.
Where are we seeing upticks in installs during COVID 19—and will that sustain? What’s the spilt between paid and organic installs across verticals? How much should marketers invest in growth versus retention? Adjust’s report sheds light on the above and more.
LOTTE is all too aware that its role in the global industrial market is two-fold: improve efficiency and performance while offering sustainable solutions for its consumers.
LOTTE Retail is set to replicate its Korea success in the rest of Asia and around the world.
With the vision of being a Lifetime Value Creator that adds value to the entire life spectrum of customers, LOTTE aspires to create a sustainable future with everyone involved.
LOTTE group was established in 1967 and has since grown to become South Korea’s fifth biggest conglomerate encompassing four key business areas
A ‘Big-Brand’ marketing strategy, astute localisation and a real-time market monitoring system combine to make the success story that is LOTTE’s food business.
Going beyond ‘table stakes’, how will brand suitability redefine how advertisers mitigate risks whilst achieving greater outcomes?
What channels should SEA marketers invest in? Is superApps or single-service apps more popular? How are brands achieving personalisation? InMobi’s latest marketing handbook helps identify areas of opportunities in the region.
Living in times of constant digital disruption and a dynamic media landscape, trust is a major force in building businesses, brands and bonds.
Five team members from SCMP’s Morning Studio tell us about creativity, big data and multimedia storytelling.
Can technology help brands become more human?
IPG companies Kinesso and Acxiom help marketers amplify the impact of traditional and addressable media through the better use of data
In a world focused on automation, artificial intelligence, and first-to-market, brands must dare to be human, have a soul and tell their own story, says Tini Sevak, CNN.
Narayan Murthy Ivaturi on the rise of PMPs in SE Asia, the region’s untapped audiences and sellers-json, the next big thing in programmatic
The US beer brand taps into burgeoning pink economy with an ‘all love is love’ campaign for China’s Qixi Festival.
The Hong Kong-based agency is also expanding their footprint into regional markets
Data allows marketers to tease out previously unclear connections between different ‘nodes’ in a marketing ecosystem, in turn giving rise to new forms of marketing.
Increasingly, brands are leveraging UGC for their marketing campaigns. But not all get it right. What is the most effective way to utilise UGC? How can brands communicate with their target audiences meaningfully? Akira Suzuki, head of X Design Center at TikTok Ads Japan, gives us a few tips.
TikTok is one of the world’s fastest growing app in 2019. As the year draws to a close, what lies ahead for the company? What are the challenges for 2020—and what are some key areas the company is investing in? We sat down with Akira Suzuki, head of X Design Center at TikTok Ads Japan, at the company’s annual marketing event, to find out more.
The ever-pragmatic Chinese consumer is increasingly looking beyond functionality to brands whose values align with their own
Chinese advertisers are keen to make use of KOL and short video marketing to engage but also AI marketing to retain users and consumers, suggests the China Digital Marketing Trends 2020 report by Miaozhen Systems, AdMaster and GDMS.
The Chinese third-party marketing data technology provider aims to help advertisers make the most of their digital ad spend.
The explosion of automation and artificial intelligence is making humanity a premium in marketing communications. Brands have to act more human, with purpose and empathy to connect with a consumer that keeps raising the bar for engagement.
Alimama ups the ante on its digital marketing offerings.
Amid an ‘audio renaissance’, new Audio: Activated thought-leadership study highlights the efficacy of audio in boosting brand engagement
Campaign and Rubicon Project invite programmatic executives to share their thoughts on programmatic trends
UNIQLO partners TikTok in a global UGC campaign to find the next influencer.
For Mani Gopalaratnam, Resulticks’ CTO customer success, real-time marketing is not only about providing the right content, but also context.
At the first-ever IPG Women’s Leadership Network Breakfast held in Asia Pacific, industry leaders highlight the importance of advancing women’s equality.
Resulticks expands in APAC as new report shows 82% of firms in the region aim to improve customer engagement by employing an omnichannel approach.
In an era of seamless integration between on- and offline, data can help unlock not only what consumers want, but when and how they want it.
The CSO and CIO of Focus Media on the challenges facing outdoor media in China.
Alimama launches Alimama PI, a measurement that evaluates the impact of marketing on purchasing intent.
The proliferation of new media platforms offers marketers more ways than ever to reach audiences. Emerging channels such as connected TV, digital OOH and audio are all growing rapidly, but how should marketers be budgeting for them?
Roy Rosenfeld, DoubleVerify’s SVP of Product, on how the DV Fraud Lab helps companies detect, fix and prevent ad fraud.
Akira Suzuki, head of X Design Centre, TikTok’s in-house planning and creative unit in Japan, on how the short video platform helps brands create effective marketing campaigns.
Must a healthcare campaign be boring? The Japanese Red Cross Society and TikTok say no.
Brand marketer roundtable touches on growing concerns around brand safety, ad fraud and overall media quality, highlighting some of the solutions that could help minimise these issues.
As multinationals turn their attention to China’s tier-3 and tier-4 cities, how can brands maintain their integrity while achieving local relevance?
In the second part of a two-part series on AI and its effect on content creation in APAC, Shutterstock offers practical examples that show how AI and other technology help your brand streamline content creation into a well-oiled machine.
Dentsu's Dick van Motman on the unique qualities and diversity his evolving agency network brings to the table
Singapore brand marketer roundtable sheds light on how to tackle trust and transparency issues in the industry and why getting it right is important for brands to scale the next decade of growth.
How do you revive an old town with a declining population but lots of unique local eateries? Hakuhodo‘s Kentaro Kimura explains the Red Restaurant List.