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publishers

‘The weather is changing’: How much should publishers fret about Google AI Overviews?

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From regulatory complaints to lawsuits, news publishers are sounding the alarm about the potential impact of AI summaries on their revenues.

1% click-through rate: How Google AI Overviews is killing publishers

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New research from Pew shows just how dramatically AI-generated summaries are changing search behaviour, and the impact isn’t good news for publishers.

Social media, programmatic video and display top investment areas for marketers in APAC: Quantcast

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The industry is racing to keep pace with rapidly shifting consumer habits as they embrace digital. Agencies will be pushed to display better ROI and publishers to better understand their audiences using emerging first-party tools.

Facebook begins phased rollout of News service in Australia

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Social-media giant will pay publishers to populate its News service, having already struck deals with News Corp and Seven West. It has also announced two news funds, including one for small publishers.

The complex way forward to respecting privacy in APAC marketing

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After so much distrust, industry experts discuss whether APAC consumers are likely to consent to a fairer value exchange, or whether non-PII based contextual solutions will become the dominant way forward.

Ending the duopoly's free lunch

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Should tech giants pay to use publisher content? Seasoned digital media and adtech professional Hari Shankar explains how we got here—and possible ways forward.

Consolidation raises the stakes for SSPs

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innovative SSPs provide publishers and buyers with the ability to test and learn before change happens.

Google to pay out over $1 billion to news publishers for licensing fees

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Biggest financial commitment to date will involve select global publishers who use Google's News Showcase product, initially on Android.

Monetisation 360: Five ways publishers can maximise revenue in a digital world

digital publishers

The current COVID-19 pandemic has shown us that consumers, especially in volatile periods, look towards credible and trusted sources for information.

FreakOut: relevance is a publisher’s biggest weapon

programmatic publishers

Narayan Murthy Ivaturi on the rise of PMPs in SE Asia, the region’s untapped audiences and sellers-json, the next big thing in programmatic

Helping or hindering? Facebook, Google and the Australian news industry

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As the tech behemoths continue to pour millions into grants and initiatives to support the news media, is it really enough to create a business model that sustains ongoing investment in quality journalism?

NME and Uncut sold to Singapore's BandLab

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Ex-NME editor suggests digital brand can be 'more valuable' outside publishing company.

What real-time data can do for publishers

publishers

There’s no data like real-time data to uncover new opportunities.

Google News Initiative reveals APAC Innovation Challenge winners

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Twenty-three publishers win US$3.2 million in funding for new initiatives to drive reader revenue.

AdAsia touts AI upgrades to publisher platform

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The company says its publisher platform, rebranded as AdAsia360, can understand user behaviour on a page to place ads that are more frequently in view.

Google launches 'new ideas' fund for APAC news outlets

google journalism publishers

The company is inviting proposals from journalists and publishers in the region and says it will fund its favourites.

75% of execs see ads appearing beside undesirable content

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Global executives think brands must be responsible for where their advertising appears, a new Reuters survey reveals, and that well-known news brands are trusted far more than social media platforms.

Mediacorp, SPH launch premium marketplace, with Hari Shankar as CEO

programmatic publishers

Singapore Media Exchange (SMX) names former Havas, Paypal and Performics executive Hari Shankar as CEO.

Google commits $300m to fight political disinformation and support publishers

google media publishers

"Our mission to build a more informed world is inherently tied to the reporting of journalists and news organisations."

Google solves its AMP URL problem

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Fix addresses a major publisher gripe about Accelerated Mobile Pages.

Facebook tests support for publisher subscriptions in Instant Articles

publishers

According to a Facebook post, the initiative is a "direct result" of the work it has been doing via the Facebook Journalism Project.

Google updates Accelerated Mobile Pages project

google publishers

The latest changes empower publishers and marketers across a range of pain points.

Google pleases publishers by scrapping 'first click free'

google publishers

In a move that allows publishers to better monetise traffic, Google will offer more flexibility for publishers to get paywalled articles into search results.

The New York Times opens branded content agency in Asia

advertising media publishers

The new 'T Brand Studio' in Hong Kong hopes to stand out by making ad campaigns with an editorial heart.

The simplest solution to digital marketers’ complex problems

digital marketing programmatic publishers

Deepika Nikhilender of CtrlShift makes the case for private marketplaces, which so far have not found wide adoption in Asia.

Why publisher profiles will only get you so far

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Brands that aren't building behavioural profiles now could be falling behind their competitors, writes AOL's Alex Khan.

The beauty of the publisher co-operative

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Are publisher co-operatives the way forward for Asia's fiercely independent publishers fighting for better digital revenues? Rubicon Project’s Rick Mulia thinks so.

SOPA panel: Seeing brands as publishers and content producers

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HONG KONG - A panel presented yesterday by SOPA (the Society of Publishers in Asia), in cooperation with Campaign Asia-Pacific, focused on the changing dynamics between brands and media owners.