Campaign Asia

Adtech middleware in its present form was never meant to be

Middleware emerged to try to fill a chasm between buyers and sellers, but can't truly solve any of the problems it professes to solve. Will that change as the adtech space evolves?

Digital advertising efficiency: A reality check

How good are today's ad-tech systems, really, at tracking individuals across multiple devices and exchanges? At capping frequency? At excluding the already converted or the uninterested? Hari Shankar ponders the reality of efficiency.

Beholding the eye of the Glass

Though not fortunate enough to receive a Google Glass, Hari Shankar has given a lot of thought to the features of the wearable technology that have the potential to change daily interactions with other people, as well as media.

OPINION - Demand side platforms - boom or bubble?

Hari Shankar, Asia-Pacific director at Performics, wonders if DSPs are a fleeting craze or here to stay.

OPINION: The root causes of Yahoo's plight today

Hari Shankar, Asia-Pacific director at Performics, takes a look at the demise of Yahoo products with great potential and examines the root causes of the once sought after company's plight today.

OPINION: Is there room for more social networks?

Hari Shankar, Asia-Pacific director at Performics, asks whether there is room for more social networks.

OPINION: Creating sustained demand vs cost per conversion

Hari Shankar, Asia-Pacific director at Performics, explores whether marketers should be obsessed with CPA or create a sustained demand model with CPA zones.

OPINION: Reality or Fallacy?

Hari Shankar director APAC performance marketing services and technological solutions agency at Performics asks whether online demand generation using social network ads is a reality or a fantasy.

Facebook Home for Android: Disruption or delight?

Facebook wants to take over smartphone home and lock screens with its new app. Hari Shankar, director of client services and director of Perfomics APAC, thinks through the implications from the user's point of view.

Opinion: The value of media attribution

Hari Shankar, director of client services and director of Perfomics APAC, discusses the importance of understanding the impact of usage of multiple channels on the consumer.

OPINION: The mobile marketing buzz

Mobile-marketing hype is incessant. But Hari Shankar, Asia-Pacific director at Performics, notes that everyone talking about mobile is talking about different things and asks whether the abundance of optimism is in fact justified.

OPINION: Looking at the 'plus' in Google+

ASIA-PACIFIC - Hari Shankar, Asia-Pacific director at Performics, gives his review of the new Google + platform.

Why Google Glass failed (Or did it?)

Gadget guru and PayPal exec Hari Shanker performs a 'post-mortem' on Google Glass, which probably isn't as dead as it may seem.

Marketing analytics: it's now or never

If your organisation isn't working toward taking full advantage of analytics, there's no time like the present. Here's some good reasons to do so and a framework to get you started.

Will Facebook Graph Search change search?

Facebook's Graph Search presents interesting possibilities by infusing search with knowledge of what one's friends have liked. Does the new Facebook feature present a threat to Google?

Ending the duopoly's free lunch

Should tech giants pay to use publisher content? Seasoned digital media and adtech professional Hari Shankar explains how we got here—and possible ways forward.

Digital measurement in Asia Pacific: A reality check

Everyone talks about measurement, but the true state of the art in many organisations may disturb you.

The second screen: Mobile behaviour set to disrupt search marketing

The latest smartphones are changing search behaviour, raising new challenges in how to target, engage, and relate to consumers, writes Hari Shankar, director of client services and director of Perfomics APAC.

OPINION: Six digital performance trends for 2013

Hari Shankar, director of client services and director of Perfomics APAC, highlights the key digital-marketing trends he will be watching this year.

OPINION: When Amazon shrugged

Is the online retailer a formidible enough player to be mentioned alongside Google? Its recent moves certainly make it hard for brands to ignore, writes Hari Shankar, Asia-Pacific director at Performics.

Opinion: A storm in the tablet cup

Hari Shankar, Asia-Pacific director at Performics, enthuses about tablets and mulls over where they're headed.

OPINION: Searching the mind of the world

Hari Shankar, Asia-Pacific director at Performics, gazes in awe at the 'auto-complete' terms appearing in his search-engine bar, and the profound implications this form of real-time meme propagation may have for marketers.

OPINION: How social is changing your search world

The internet world is blending together, muses Hari Shankar, Asia-Pacific director at Performics. Photos are blending into social and social into search. What does it all mean?

Opinion: Search engines for social–another new chapter?

Hari Shankar, director of client services and director of Perfomics APAC, discusses the potential in building a better social media search engine.

OPINION: Pinterest–understanding the post-hype interest

Listening to CEO and co-founder Ben Silbermann describe how he abandoned plans to become a medical practitioner to found Pinterest, it is easy to forget that every novel, differentiated idea that takes the limelight also comes with a risk—overhype.

Opinion: The mechanics of cross-channel attribution

In his second piece on media attribution, Hari Shankar, director of client services and director of Perfomics APAC, weighs and evaluates multi-channel attribution options available to brand marketers.

OPINION: Will Microsoft's Surface remain at the surface?

Hari Shankar, Asia-Pacific director at Performics, dives beneath the surface of the new Microsoft tablet platform.

OPINION: On Instagram, Facebook, and the destruction of indigenous online environments

Hari Shankar, Asia-Pacific director at Performics, examines Facebook's $1 billion acquisition of Instagram from both sides: the logical reasons for Facebook to make the move and the indignant howls of an online community that fears the dissolution of its identity.

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Hari Shankar