Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.
True
pubmatic
Pubmatic partners with ReneVerse to deliver programmatic immersive in-game ads
pubmatic
A strategic collaboration between ad tech leader PubMatic and in-game product placement specialist ReneVerse aims to provide more effective, less intrusive ad solutions aimed at gamers.
Roblox to offer in-game programmatic video ad buys via PubMatic tie-up
programmatic
pubmatic
roblox
Partnership will enable more brands to tap into over 71 million daily active users on Roblox, nearly half of which are Gen Z.
PubMatic's Activate rolls out in APAC, adtech battle heats up
adtech
ctv
dsp
programmatic
pubmatic
PubMatic’s new tool, Activate, allows agencies to go directly to the SSP, bypassing DSPs. How will this change the ad tech landscape in APAC?
PubMatic appoints Vijay Anand Kunduri as regional VP of OTT
pubmatic
He moves over from Unruly where he was managing director.
PubMatic and MediaMath team up on supply chain transparency in SEA
pubmatic
Partnership will bring Southeast Asian publisher inventory into the Source ecosystem, and forms part of MediaMath's goal to make its transparent, accountable supply chain ubiquitous in the open web.
Myth busting: Header bidding
pubmatic
Header bidding, and the wrapper solutions offered by sell-side platforms (SSPs) can be difficult concepts to get your head around. The technology itself is complex, and this complexity is further compounded by countless myths about what works and what doesn’t. So like ad tech’s answer to Peter, Ray, Egon and Winston, PubMatic’s customer success manager, GCK, Jatin Magnani goes myth busting…
Campaign Crash Course: What is header bidding?
adtech
programmatic
pubmatic
Whether you're hoping to build your knowledge of digital advertising or you already work in programmatic and you're too embarrassed to admit you don't know how it works—let's clear the air on what exactly header bidding is and how it differs from the traditional programmatic process.
Consolidation raises the stakes for SSPs
programmatic
publishers
pubmatic
innovative SSPs provide publishers and buyers with the ability to test and learn before change happens.
40 Under 40 2020: Natasha de Mallet Hawes, PubMatic
40 under 40
advertising
apac
leadership
marcomms
media
pubmatic
An early hire at Cadreon and a fast riser within PubMatic, Natasha de Mallet Hawes is an evangelist for her company and programmatic advertising, as well as junior employees and working parents.
Women to Watch 2020: Khin Mu Yar Soe, PubMatic
advertising
apac
asia
asia pacific
marketing
pubmatic
women to watch
Soe is a bright spot in Southeast Asia’s adtech space—and she has plenty to show for it.
News ad spend up 82% in one month; travel down -90%
pubmatic
TOP OF THE CHARTS: As COVID-19 forced many countries into lockdown in March, advertisers dramatically shifted spend between categories.
Digital advertisers shift sharply from sports and travel to news, hobbies
adspend
digital
pubmatic
top of the charts
TOP OF THE CHARTS: New PubMatic data shows dramatic shifts in category spending by global digital advertisers in the first two weeks of March.
In-app video spend more than doubles in APAC: Pubmatic
ad spend
programmatic
pubmatic
top of the charts
video
Ad spend on in-app video is shooting up, but despite the growth of short-form video apps, long-form viewing on mobile is dominant.
Tech Bites: Week of January 6, 2020
advertising
consumer
cookies
digital
privacy
programmatic
pubmatic
Plus, Pubmatic introduces an identity-management solution, in our weekly roundup of tech and media news.
APAC leading globally for in-app ad growth
pubmatic
top of the charts
TOP OF THE CHARTS: PubMatic’s latest mobile index also highlights the rise of PMPs and how video is driving in-app media spending.