Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.
True
pubmatic
Pubmatic partners with ReneVerse to deliver programmatic immersive in-game ads
pubmatic
A strategic collaboration between ad tech leader PubMatic and in-game product placement specialist ReneVerse aims to provide more effective, less intrusive ad solutions aimed at gamers.
Roblox to offer in-game programmatic video ad buys via PubMatic tie-up
programmatic
pubmatic
roblox
Partnership will enable more brands to tap into over 71 million daily active users on Roblox, nearly half of which are Gen Z.
PubMatic's Activate rolls out in APAC, adtech battle heats up
adtech
ctv
dsp
programmatic
pubmatic
PubMatic’s new tool, Activate, allows agencies to go directly to the SSP, bypassing DSPs. How will this change the ad tech landscape in APAC?
PubMatic appoints Vijay Anand Kunduri as regional VP of OTT
pubmatic
He moves over from Unruly where he was managing director.
PubMatic and MediaMath team up on supply chain transparency in SEA
pubmatic
Partnership will bring Southeast Asian publisher inventory into the Source ecosystem, and forms part of MediaMath's goal to make its transparent, accountable supply chain ubiquitous in the open web.
Myth busting: Header bidding
pubmatic
Header bidding, and the wrapper solutions offered by sell-side platforms (SSPs) can be difficult concepts to get your head around. The technology itself is complex, and this complexity is further compounded by countless myths about what works and what doesn’t. So like ad tech’s answer to Peter, Ray, Egon and Winston, PubMatic’s customer success manager, GCK, Jatin Magnani goes myth busting…
Campaign Crash Course: What is header bidding?
adtech
programmatic
pubmatic
Whether you're hoping to build your knowledge of digital advertising or you already work in programmatic and you're too embarrassed to admit you don't know how it works—let's clear the air on what exactly header bidding is and how it differs from the traditional programmatic process.
Consolidation raises the stakes for SSPs
programmatic
publishers
pubmatic
innovative SSPs provide publishers and buyers with the ability to test and learn before change happens.
40 Under 40 2020: Natasha de Mallet Hawes, PubMatic
40 under 40
advertising
apac
leadership
marcomms
media
pubmatic
An early hire at Cadreon and a fast riser within PubMatic, Natasha de Mallet Hawes is an evangelist for her company and programmatic advertising, as well as junior employees and working parents.
Women to Watch 2020: Khin Mu Yar Soe, PubMatic
advertising
apac
asia
asia pacific
marketing
pubmatic
women to watch
Soe is a bright spot in Southeast Asia’s adtech space—and she has plenty to show for it.
News ad spend up 82% in one month; travel down -90%
pubmatic
TOP OF THE CHARTS: As COVID-19 forced many countries into lockdown in March, advertisers dramatically shifted spend between categories.
Digital advertisers shift sharply from sports and travel to news, hobbies
adspend
digital
pubmatic
top of the charts
TOP OF THE CHARTS: New PubMatic data shows dramatic shifts in category spending by global digital advertisers in the first two weeks of March.
In-app video spend more than doubles in APAC: Pubmatic
ad spend
programmatic
pubmatic
top of the charts
video
Ad spend on in-app video is shooting up, but despite the growth of short-form video apps, long-form viewing on mobile is dominant.
Tech Bites: Week of January 6, 2020
advertising
consumer
cookies
digital
privacy
programmatic
pubmatic
Plus, Pubmatic introduces an identity-management solution, in our weekly roundup of tech and media news.
APAC leading globally for in-app ad growth
pubmatic
top of the charts
TOP OF THE CHARTS: PubMatic’s latest mobile index also highlights the rise of PMPs and how video is driving in-app media spending.
PubMatic launches PMP in Indonesia
indonesia
mindshare
programmatic
pubmatic
unilever
Partners include several leading publishers and Mindshare.
Six exchanges sign commitment to transparency, fairness
programmatic
pubmatic
tag
A group of programmatic exchanges has committed to a set of principles and said it will work with TAG (Trustworthy Accountability Group) to form a certification based on those principles.
Pubmatic battles adtech tax with cloud offering
pubmatic
PubMatic's new cloud offering aims to help publishers of all sizes own their programmatic ecosystem while reducing costs and focusing on monetization.
Use of mobile-web header bidding rises 1,395% in APAC: PubMatic
programmatic
pubmatic
top of the charts
TOP OF THE CHARTS: The APAC region now represents roughly a third of global volume, according to the latest figures from PubMatic.
PubMatic’s ‘two big steps’ on transparency, and what’s next
programmatic
pubmatic
transparency
Programmatic pioneers weigh in on industry trends and future endeavours.
How a DSP can increase win-rates through multi-bid
dsp
programmatic
pubmatic
For a DSP, increasing win-rate is more than just a short-term ROI benefit.
Digital transparency is about understanding and control: PubMatic’s Jeff Hirsch
programmatic
pubmatic
transparency
PubMatic's CMO delves into the ins and outs of the programmatic framework.
Brands to publishers: Give us more APAC mobile video inventory
asia
data
programmatic
pubmatic
New reports from AOL and PubMatic both see increased spending on mobile video advertising—a rich opportunity for publishers that can provide attractive inventory.
Tech talk: Audience data, mobile header bidding, more
pubmatic
Our latest adtech and martech roundup briefs you on news from MediaMath, Pubmatic and more.
Pubmatic appointed monetization partner for Tencent Online Media Group outside of China
pubmatic
PubMatic, the marketing automation software company for publishers, today announced it will become one of the partners for Tencent Online Media Group ("OMG") to identify and optimize global advertising revenue opportunities from Tencent OMG's ad inventory outside of mainland China.
PubMatic launches Programmatic Direct Unified API, an innovation for direct order automation
pubmatic
PubMatic, the programmatic advertising platform company for leading publishers, today announced the launch of a new API (application program interface) that enables media buyers to build discovery and transaction capabilities into their own programmatic platforms.
Perform partners with PubMatic to grow programmatic strategy across Asia
programmatic
pubmatic
SINGAPORE - Perform will use PubMatic’s multi-screen programmatic technology across its premium brands in Asia, according to the companies.
PubMatic takes aim at supply side of Asia's programmatic challenge
programmatic
pubmatic
ASIA-PACIFC - PubMatic CEO Rajeev Goel talks to Campaign Asia-Pacific about why programmatic buying has been slow to take off in Asia, why that's bound to change and how PubMatic plans to help move the ecosystem forward in the region.
PubMatic expands operations in Japan and appoints Yosuke Maekawa as Country Manager
pubmatic
TOKYO - PubMatic, the programmatic advertising platform for leading publishers, today announced the appointment of Yosuke Maekawa in the newly created role of Country Manager Japan.