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garm

Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott
ad boycott elon musk garm wfa x By Nikita Mishra

X has broadened its legal battle with advertisers over an alleged ad boycott, adding new brands to a list that already includes the WFA, CVS Health, Mars, and Twitch among others.

X escalates fight against advertisers
adspend elon musk garm wfa x By Nikita Mishra

Less than a week before President-elect Trump takes office, X doubles down on legal war against advertisers with plans to expand its antitrust lawsuit.

GARM vs. X: It’s not just ethics, it’s economics
data privacy elon musk garm pubmatic x By Johanna Bauman

Responsible media has been proven over again to make good business sense, argues Pubmatic CMO Johanna Bauman.

There is no single solution for brand safety, experts warn
brand safety elon musk garm x By Michelle Castillo

In the wake of GARM’s shutdown, advertisers must work individually with platforms and make trade-offs on performance to achieve brand safety goals.

Will X's GARM lawsuit stop organisations calling out bad practice online?
garm lawsuit x By Lucy Shelley

Campaign asks adland about the impact on brand safety of the closure of the Global Alliance for Responsible Media.

GARM vs X: A case of good cause, bad execution
brand safety darren woolley elon musk garm wfa x By Darren Woolley

"Advertisers have a responsibility to act in the best interests of their shareholders and customers, but that does not give them the right to flout anti-cartel laws," argues Darren Woolley, highlighting the complexities of brand safety in the wake of GARM's dissolution.

WFA dissolves brand safety coalition GARM following X lawsuit
elon musk garm wfa x By Chris Powell

The abrupt announcement comes just days after the organisation and several advertisers, including Unilever and Mars, were accused by X of illegally withholding spending from the social media platform.

GARM sets guidelines on misinformation and monetising sensitive topics
garm misinformation By Jessica Heygate

Cross-industry initiative has expanded its guidelines around “harmful content” to demonetize misinformation online and help advertisers to navigate ad placements around sensitive content.

Over 80% of content removed across tech platforms from three key categories: GARM
garm By Staff Reporters

Vast majority of ejected content comprises of spam, adult & explicit content, and hate speech & acts of aggression, new report reveals.