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X removes Grok undressing feature following backlash
grok x By Maisie McCabe

X says it has a zero-tolerance approach to child sexual exploitation and non-consensual nudity.

Linda Yaccarino steps down as CEO of X
linda yaccarino musk x

Yaccarino wrote on X that she will ‘cheer’ on the company’s remaining team as they ‘continue to change the world.’

X retires ‘unnecessary’ ads hashtag to help eradicate spam
ad ai grok hashtag x By Beau Jackson

Ads on X will be processed by AI.

'Media isn’t a commodity. Treating it like one is a massive mistake': Ebiquity CEO
ebiquity media meta ruben schreurs x By Rahat Kapur

Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.

ROI index charts rise of Moloco and Reddit alongside big tech
moloco reddit roi singular singular roi index x By Staff Reporters

Whilst smaller ad networks reshape the mobile ad landscape with high returns, X’s reliance on gambling and adult content points to a more polarising path forward.

Elon Musk’s xAI acquires X for $33 billion
ai elon musk openai tesla x xai By Joseph Arthur

The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.

‘Nice little advertising business you got there. Be a shame if something happened to it’
advertising elon musk ipg omnicom wall street journal x By Chris Powell

Media reports indicate that Interpublic Group is being pressured to spend more with X, or its Omnicom deal could face resistance from owner and Donald Trump ally Elon Musk.

Is Elon Musk’s X winning back advertisers?
elon musk x By Reem Makari

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.

X partners with Magnite to boost programmatic ad sales
ad tech adtech partners google magnite pubmatic x By Reem Makari

Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.

Meta, Musk and the imminent death of brand safety
brand safety brand suitability meta open internet x By Fiona Salmon

With the brand safety era on its last legs, publishers and advertisers should focus more on brand suitability says Fiona Salmon of Mantis

Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott
ad boycott elon musk garm wfa x By Nikita Mishra

X has broadened its legal battle with advertisers over an alleged ad boycott, adding new brands to a list that already includes the WFA, CVS Health, Mars, and Twitch among others.

The great corporate pretence is finally over
2024 us election amazon donald trump elon musk jeff bezos mark zuckerberg meta tech giants x By Rahat Kapur

From Meta's masculinity pivot to the mass corporate retreat from DEI, flexibility, and parity commitments, 2025 is exposing the friction between corporate values and valuations, revealing what happens when trust is deemed to have outlived its market worth.

X escalates fight against advertisers
adspend elon musk garm wfa x By Nikita Mishra

Less than a week before President-elect Trump takes office, X doubles down on legal war against advertisers with plans to expand its antitrust lawsuit.

The advertising dilemma in a post-fact world
brand safety community notes content moderation fact checking mark zuckerberg meta x By Matthew Keegan

Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers protect brand reputation and reach real audiences in a world of rampant misinformation?

X global agency lead leaves after 11 months
elon musk pinterest x By Beau Jackson

Christian Kimberley-Bowen is joining Pinterest.

Is Bluesky the new #MarketingTwitter? Marketers weigh in
bluesky x By Campaign US Staff

X users are becoming ex-users and fleeing to the new social app founded by X’s co-founder.

Why Bluesky is emerging as X's most promising advertising alternative
elon musk instagram threads tiktok x By Rahat Kapur

With over one million new users since the US election and a growing professional base, Bluesky is emerging as a serious contender in the social media landscape. Here's what advertisers need to know.

PR makes the leap to Bluesky—but what’s the verdict so far?
bluesky elon musk x By Evie Barrett

As social media users appear to flee X in favour of the aptly named alternative—Bluesky—PRWeek UK asks comms pros how they’re finding the new platform in its early days of popularity.

X signs partnership with PubMatic to boost ad revenue
dsp elon musk pubmatic roblox x By Reem Makari

By leveraging PubMatic’s expertise, X is seeking to access a broader pool of advertisers having struggled with retaining users and attracting advertisers since Musk’s acquisition.

X’s ad revenue continues to fall after Musk takeover: Warc
elon musk warc x By Reem Makari

According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content moderation.