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brand suitability

Meta, Musk and the imminent death of brand safety

brand safety brand suitability meta open internet x By Fiona Salmon

With the brand safety era on its last legs, publishers and advertisers should focus more on brand suitability says Fiona Salmon of Mantis

Google addresses overly-conservative exclusion lists with central brand suitability solution

brand suitability google youtube By Jessica Heygate

EXCLUSIVE: New control center that will cover YouTube and the Google Display Network aims to tackle blanket exclusion approaches that are hampering creators’ ability to monetize— and brings more robust self-serve controls to advertisers’ hands.

Brand suitability violations in APAC drop by 25% in one year: Report

ad fraud brand suitability doubleverify

A DoubleVerify report also finds an increase in mobile app advertising quality in APAC, with reduction in fraud and increase in video viewability. But region lags in display.

CTV fraud skyrockets worldwide

brand suitability doubleverify fraud top of the charts

Connected-TV apps have seen a spike in fraud even as overall fraud has declined from 2019, according to a DoubleVerify report.