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linda yaccarino

Linda Yaccarino steps down as CEO of X
linda yaccarino musk x

Yaccarino wrote on X that she will ‘cheer’ on the company’s remaining team as they ‘continue to change the world.’

Angela Zepeda to lead marketing at X
elon musk linda yaccarino marketing x By Bailey Calfee

The former Hyundai CMO and CCO fills a role left vacant since late 2022.

X appoints Nick Pickles to lead global communications
elon musk linda yaccarino x By Diana Bradley

The social media platform is expanding Pickles’ role as global head of government affairs to include comms.

X/Twitter one year on: Site traffic is up 22.3%
elon musk linda yaccarino x By Lucy Shelley

X/Twitter is a sinking ship, with some putting a six-month countdown on Linda Yaccarino’s job. But what does controversy actually do for its popularity?

X-rated Musk burns bridges with concerned advertisers: ‘Go F yourself’
elon musk linda yaccarino x By Daniel Farey-Jones

Ad chief Linda Yaccarino attempts to clean up after public tirade.

Twitter's blue bird will be replaced with an X in corporate rebranding
elon musk linda yaccarino rebrand By Matthew Keegan

Elon Musk announces an interim "X" logo live since Sunday. It replaces the iconic blue bird symbol, while the site X.com now directs to Twitter.

Media execs: Twitter needs brand safety, not new bells and whistles
elon musk linda yaccarino By Brandon Doerrer

Video ads won’t be the “silver bullet” to Twitter’s problems.

Twitter: A risky ad spend venture or resurging platform for growth?
elon musk groupm linda yaccarino sounding board By Staff Reporters

SOUNDING BOARD: Can Linda Yaccarino's appointment as Twitter CEO turn the tide on the platform's ad spend debate? Group M, its biggest ad buyer, seems to think so. Campaign asks APAC industry experts to weigh in.