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Samsung Ads expands partnership with Magnite to enhance streaming TV audience addressability
magnite samsung ads By Staff Reporters

Magnite will facilitate access to Samsung Ads programmatic inventory across markets including Singapore, the Philippines and Thailand.

X partners with Magnite to boost programmatic ad sales
ad tech adtech partners google magnite pubmatic x By Reem Makari

Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.

Growing acceptance of ads on streaming platforms is win-win for all: Magnite’s Gavin Buxton
adtech advertising magnite

The sell-side ad company's managing director for Asia shares insights on navigating OTT and CTV complexities, leveraging live sports, and the future of ad-supported streaming in India.

71% of TV viewers in Southeast Asia watch ad-supported streaming: Magnite study
advertising magnite southeast asia streaming By Staff Reporters

TOP OF THE CHARTS: Streaming’s premium environment lifts brand impact and outperforms social media across all points along the purchase decision journey, according to a new report by Magnite.

Why SSPs are more valuable than ever
dsp magnite By Mete Bargmann

One of the largest independent supply-side platforms argues that as DSPs promote direct path solutions, publishers have an even greater need to rely on sell-side expertise and tools.

Campaign Crash Course: Is addressable OTT right for your brand?
magnite ott By Staff Reporters

Addressable OTT brings the targeting and efficiency of digital advertising into a premium video environment—a compelling combination. But there are several barriers preventing the channel from becoming a mainstay in ad budgets. Learn what they are in this week's Crash Course.

Women to Watch 2021: Tasha Kaur, Magnite
advertising apac asia asia pacific magnite marketing women to watch By Staff Reporters

A driving force behind the growth of programmatic in the region, Kaur continues to lead by example and deliver for both her team members and clients.

Magnite adds CTV muscle with SpotX acquisition
adtech ma magnite

Both companies talk up "huge opportunity" to create the "the largest independent CTV and video advertising platform in the programmatic marketplace".

Rubicon Project and Telaria re-emerge as Magnite
adtech magnite

Company says maintaining its independence means it can offer publishers "unconflicted guidance"—unlike adtech firms that now sit within media conglomerates.