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The age of 'being recommended' has begun: what ChatGPT ads will change
ai chatgpt openai By Ramakrishnan Raja

In AI-led marketing, trust beats targeting, says Resonant principal Ramakrishnan Raja.

OpenAI announces plans for ads in ChatGPT
chatgpt openai By Robin Langford

The landmark move has been confirmed as the company claims users will be able to turn off or dismiss individual adverts.

ChatGPT use is shifting from work to daily life, study finds
chatgpt openai

Users are turning to the platform for instant answers, how-to advice, and writing help. Non-work-related messages are up 53% YoY on the platform.

AI, copyright, and creativity: The fine line between innovation and exploitation
ai artificial intelligence chatgpt copyright law creativity openai studio ghibli By Matthew Keegan

With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland faces the challenge of integrating AI while respecting copyright, originality, and the livelihoods of creators.

Elon Musk’s xAI acquires X for $33 billion
ai elon musk openai tesla x xai By Joseph Arthur

The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.

OpenAI launches ChatGPT image-generator
chatgpt image generation openai By Staff Reporters

The latest iteration of image generation from OpenAI seeks to address many of the flaws in AI-powered visuals.

Will AI chatbot advertising disrupt adland?
ai advertising chatbot advertising chatgpt genai openai perplexity By Matthew Keegan

With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising model, and competition with major players like Google and Meta.

Is SearchGPT the 'Grim Reaper' for Google rankings?
ai google openai search By Lorenzo Luiso

With SearchGPT's arrival looming on the horizon, how will AI search impact businesses? Here’s what marketers need to know.

ChatGPT maker OpenAI to open office in Singapore
ai artificial intelligence chatgpt genai openai singapore By Matthew Keegan

The Singapore office to open later this year will be OpenAI's second in Asia, and is set to be a hub for its regional partners.

Tech On Me: Is the Meta Quest 3S just a shiny new toy?
google meta openai By Shawn Lim

This week, we explore the latest AI-focused announcements by Meta at Connect 2024, and Google bringing AI-search to Australia to determine how they will impact brands and marketers.

Reddit acquires ad optimisation platform Memorable AI
ai google openai reddit By Brandon Doerrer

Reddit will absorb Memorable’s automated creative insights into its ad tech stack.

SearchGPT: Disruption or hype? APAC experts share their thoughts
apac chatgpt google openai search By Shawn Lim

SOUNDING BOARD: SearchGPT is currently in beta testing with a limited number of users, with plans to be integrated into ChatGPT eventually. Campaign consults industry experts to determine if this new tool is truly a game changer or just another spike in the tech innovation hype cycle.

Is dot-AI the new dot-com?
ai amazon finn partners google microsoft openai By Sabrina Guttman

The dot-com boom transformed how we communicate, shop and do business—forever changing the way we navigate the intersection of innovation, regulation and valuation. Could AI now do the same, asks Finn Partners’ Sabrina Guttman.

Grab integrates OpenAI technology into its platform
adtech ai artificial intelligence ecommerce grab openai partnerships retail media By Shawn Lim

Aside from making an impact on accessibility, customer support, and mapping, OpenAI's generative AI technology has the potential to impact Grab's advertising tools like retail media.

OpenAI inks multi-year content deal with News Corp
ai artificial intelligence chatgpt openai By Staff Reporters

The five-year agreement comes as Microsoft, OpenAI, and Google face intense scrutiny over training AI models on copyrighted content usage without consent.

OpenAI strikes deal with Reddit to scrub content for ChatGPT
artificial intelligence chatgpt openai reddit By Reem Makari

The language learning model will learn how to stay up-to-date with relevant topics by accessing Reddit’s Data API as part of the partnership.

Eight ways to leverage AI and optimise your marketing efforts
ai gen ai marketing openai By Tyler McConville

From research to copywriting to soundboarding ideas, AI's potential in boosting your content marketing endeavours is limitless, but knowing how and what to use is key. Senior global marketer Tyler McConville explains.

Why OpenAI believes artificial general intelligence can align with humanity
ai artificial general intelligence generative ai openai By Shawn Lim

OpenAI's CTO Mira Murati stresses that the platform is doing all it can to achieve artificial general intelligence (AGI) while ensuring it does not become uncontrollable and replace humans.

OpenAI marks arrival in Asia Pacific with opening of Tokyo office
ai generative ai openai By Staff Reporters

To mark the opening of its Japan office, OpenAI has released a GPT-4 custom model optimised for the Japanese language.

Hopes and concerns for OpenAI's Sora
chatgpt data gen ai microsoft openai By Brandon Doerrer

AI experts are lauding it as a breakthrough in text-to-video generation, but there are still pitfalls surrounding copyright infringement and disclosure.

Sam Altman returns to OpenAI: What the players, stakeholders and journalists are saying about it
openai By Ewan Larkin

Following CEO Sam Altman's unexpectedly expected return to the platform yesterday, key parties, investors and tech journalists are chiming in on the unfolding brand saga.

ChatGPT makers OpenAI promise to pay legal fees for clients sued over copyright
artificial intelligence chatgpt openai By Matthew Keegan

OpenAI's CEO Sam Altman made the announcement at the company's first conference in San Francisco where he called the reimbursement offer a "copyright shield", which will defend customers from legal action.