ChatGPT's ad pilot has landed in ANZ, with Japan and South Korea next, how can APAC marketers shift their strategies from traditional search to conversational, intent-driven advertising across LLM-based advertising?
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ai advertising
'Trendslop': when your AI strategy is just averaging the internet
ai advertising
ai creativity
trends
Marketers are getting coherent, well-structured, completely generic thinking from AI. The problem isn't the technology, writes Brainwaves co-founder Ben Crawford.
Perplexity pulls the plug on ads, citing trust concerns for AI
ai advertising
ai chatbots
perplexity
Executives told the Financial Times that ads risk making users 'suspicious of everything'.
Will AI chatbot advertising disrupt adland?
ai advertising
chatbot advertising
chatgpt
genai
openai
perplexity
With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising model, and competition with major players like Google and Meta.