The supermarket giant has pared back its AI assistant’s “personality” after the bot baffled customers with unsolicited tales about its “mother” and “uncle.”
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ai chatbots
Perplexity pulls the plug on ads, citing trust concerns for AI
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perplexity
Executives told the Financial Times that ads risk making users 'suspicious of everything'.
Singapore’s AI optimism highest globally but AI-powered customer service is failing, Qualtrics report
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artificial intelligence
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Qualtrics’ Southeast Asia strategist Irene Ng warns that brands are mistaking AI adoption for AI acceptance and it’s costing them trust. While 68% of Singaporeans believe AI can make life better, barely 40% believe companies will use it responsibly.
What does ethical marketing look like when AI is in the driver’s seat?
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artificial intelligence
ethical marketing
ethics
With AI systems increasingly involved in sensitive areas like therapy, marketers must balance innovation, scale, and speed with a deep responsibility to protect vulnerable users.