After a Chinese court ruled that AI-driven layoffs and pay cuts are unlawful and tech adoption is a choice. Ramakrishnan Raja says the responsibility for that choice sits squarely with the CMO.
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artificial intelliegence
AI is abundant now but judgment is such a luxury
artificial intelliegence
Bottle It Back turns AI’s vast water use into clean water support
artificial intelliegence
sustainability
A new initiative from TBWA\SMP Manila and Planet Water Foundation is turning AI prompts into water donations, spotlighting the environmental cost of chatbot use.
'People share more with AI sex therapists than humans': Bryony Cole on AI generated intimacy
agentic ai
ai
ai chatbots
ai manipulation
artificial intelliegence
chatbot
relationships
From AI partners to sex therapy bots, sextech expert Bryony Cole reveals why people bare their souls to machines more than humans, and what it means for brands eyeing our data.
'Innovative' is the most overused word in the award season
artificial intelliegence
awards
innovative
oped
AI has made it easier than ever to build something that looks innovative at launch. So why, asks Publicis's Maurice Riley, are we still not asking what happens beyond the case film?
AI is stepping into mental health but trust is still the missing ingredient
ai
artificial intelliegence
mental health
trust gap
Privacy, empathy, and personalisation are holding back AI adoption in mental health tools in Indonesia and Hong Kong, YouGov research finds.
Why a fully AI-driven ad agency is still a fantasy (and that's not a bad thing)
ai
artificial intelliegence
darren woolley
woolley marketing
Machines can’t make advertising great—people can, Darren Woolley writes.
The last stand of journalism may be a coalition
ai
artificial intelliegence
geo
media publishers
seo
Paywalls won’t save journalism from AI’s extraction economy. Martin Bertilsson urges publishers to stop competing with each other and start building joint licensing and targeting infrastructures that AI platforms can’t ignore.