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trust gap

Global brands face a trust test in APAC: Why localisation theatre is no longer enough
edelman trust barometer global trends trust gap By Matthew Keegan

As foreign brands lose trust ground across APAC, the winners are the ones giving local teams real power to shape how the brand shows up in market.

Foreign companies lose trust edge as APAC turns inward, Edelman finds
edelman edelman trust barometer trust barometer trust gap By Staff Reporters

67% across APAC say they're unwilling or hesitant to trust people different from them in values, societal views or background.

AI is stepping into mental health but trust is still the missing ingredient
ai artificial intelliegence mental health trust gap By Laura Robbie

Privacy, empathy, and personalisation are holding back AI adoption in mental health tools in Indonesia and Hong Kong, YouGov research finds.