The PR firm surveyed more than 33,000 people in dozens of countries for the 25th edition of its annual report, which debuts ahead of the World Economic Forum in Davos.
True
trust barometer
Trust erosion leading to grievances: Edelman Trust Barometer 2025
branding
davos 2025
edelman
marketing
pr
trust barometer
2023 Edelman Trust Barometer: Business is only institution viewed as ethical, competent
edelman
trust barometer
The report also found a substantial decrease in economic optimism.
Edelman Trust Barometer: Trust in healthcare plummeted amid pandemic
healthcare
trust barometer
A majority of the public worry healthcare has become politicized, and trust in the sector varies depending on income, race and political party.
Edelman barometer sees trust in all media fall, except corporate channels
edelman
trust barometer
Trust in all news sources has fallen over the past decade, apart from media owned by businesses themselves, according to the latest global Trust Barometer from PR agency Edelman.
Edelman builds on Trust Barometer with Trust Institute launch
edelman
trust barometer
The institute will be a global center for the study and cultivation of trust in business, government and media.
Consumers in APAC buy on trust more than anywhere else in the world
edelman
trust barometer
In APAC we are more likely to pick a brand based on trust, above price or any other consideration. Brands must earn trust.
Edelman report: China has high trust expectations, but are brands delivering?
trust barometer
Chinese consumers agree that brand trust is important and are more likely to boycott a brand who take an opposing view.
Consumers are putting brands on notice over coronavirus behaviour, study finds
edelman
trust barometer
Special edition of Edelman Trust Barometer found consumers want brands to act differently during crisis.
‘Informed’ Japanese become more trusting: Edelman
edelman
japan
trust barometer
Society is seen becoming more divided, while international trust in 'Brand Japan' increases.
Japan Inc must convince the public it’s working: Edelman’s Trust Barometer
crisis management
donald trump
edelman
trust barometer
The annual study shows there is a chance for institutions to redeem themselves despite an extreme trust deficit.
Snapshots of mistrust from Edelman's 'Barometer'
edelman
trust barometer
Selected infographics from Edelman's annual Trust Barometer research. Please see the related-article link at the bottom of the page for an interview with David Brain, the agency's president and CEO for Asia-Pacific, Middle East and Africa.
DATA POINTS: Report hints at opportunities to build trust across Asia
asia
australia
edelman
hong kong
india
indonesia
japan
korea
malaysia
marketing
singapore
trust barometer
The date here, courtesy of Edelman from the firm's 13th annual Trust Barometer study, detail differences across nine Asia-Pacific countries for the attributes that respondents cited as the most important determinants of their trust in a company—alongside the respondents' assessments of how companies are performing against those expectations (hint: not too well). Please see the related article (link on right).