Under-16 digital behaviour in Australia is about to change, and ripple effects for brands will be everywhere.
True
australia
40 Under 40 2025: Brent Richardson, Enrichd Group
40 under 40
40 under 40 2025
australia
brent richardson
enrichd group
marcomms
Following your values can be just as powerful as chasing profit—this is Brent Richardson’s story, a masterclass in rethinking what success looks like.
40 Under 40 2025: Aidan Ryan, Dentsu Queensland
40 under 40
40 under 40 2025
aidan ryan
australia
dentsu queensland
marcomms
With a reputation for sharp negotiation, transparent leadership and an ability to elevate both people and partnerships, Aidan Ryan is central to Dentsu Queensland’s resurgence.
40 Under 40 2025: Scott Purcell, Man of Many
40 under 40
40 under 40 2025
australia
man of many
marcomms
scott purcell
From a humble side-hustle to one of Australia’s biggest men’s lifestyle brands, this is a story of how smart thinking, a dash of creative risk and doing the right thing can grow audiences, revenue and real impact.
40 Under 40 2025: Millie Menage, Digitas
40 under 40
40 under 40 2025
australia
digitas
marcomms
millie menage
Her innovative approach to client service and fierce commitment to diversity and inclusion make Menage a remarkable ally to work with.
Women to Watch 2025: Louisa Mennell, Kinesso
advertising
apac
australia
kinesso
leadership
louisa mennell
marcomms
media
women to watch
women to watch 2025
Leadership in digital marketing often comes wrapped in analytics and product launches. But Mennell demonstrates it’s also about empathy, flexibility and proving that parenthood and high performance are not mutually exclusive.
Women to Watch 2025: Jessie Gogan, Burson
advertising
apac
australia
burson
jessie gogan
leadership
marcomms
media
women to watch
women to watch 2025
Gogan is a master at driving growth, fostering inclusive teams, and championing culturally resonant storytelling.
Can a 'winter internship' persuade Aussies to love winter?
ad nut
australia
havas red
tourism
tourism tasmania
The campaign by Tourism Tasmania brings to life 10 winter experiences, each designed to challenge perceptions of winter to travellers.
Baby shark in Greenpeace film is distraught by overfishing
australia
environment
greenpeace
overfishing
photoplay
In a stunning new animation film by Photoplay, the dangers of overfishing are simply and effectively narrated by a blue shark, a species often caught in the crossfire of long line fishing.
Telstra unveils cinematic silent films—as a reminder to silence your phones
australia
bear meets eagle on fire
telstra
Weird and whimsical, and a welcome break from the usual ‘put your phone away’ lecture, even if Ad Nut is not entirely sure what’s happening in this campaign.
Mash names all-female executive team, shifts global HQ to Singapore
agency
australia
google
in housing
mash
tash menonverheul
EXCLUSIVE: Founder Tash Menon-Verheul steps into a board director and advisory role as the creative agency enters a new phase of growth across APAC.
The new rules of out-of-home in political advertising
australia
digital ooh
elections
jeremy yang
With Australia’s federal election looming and political ad spend projected to increase by 21%, Digital out-of-home (DOOH) is bringing data, flexibility, and measurability to the table–without the algorithmic noise says Veridooh’s Jeremy Yang
Can tech save lives? Apple’s new film says it certainly can
apple
apple watch
australia
tbwa
The Australia campaign features the true story of Rick Shearman, who was washed out to sea and forced to make an SOS through his Apple Watch.
Aldi redefines value with humour, hi-vis, and hommus
advertising
aldi
australia
BMF
the work
In a cheeky twist on grocery advertising, Aldi Australia and BMF ditch the fluorescent aisles for the bush.
Australian agencies voice frustrations with pitch process: report
australia
pitch
trinity p3
Australia-based agencies have highlighted some of the most frustrating aspects of canvassing for new business or defending existing clients in the latest edition of its State of the Pitch report from Trinity P3.
Bankwest’s new brand platform is playful, relatable, offbeat
australia
banks
bankwest
bear meets eagle on fire
dooh
financial institutions
Yet another zany, memorable campaign by creative studio Bear Meets Eagle on Fire.
A cat-adoption drive for cat haters
amv bbdo
australia
cats
chep network
enthral
essencemediacom
pets
whiskas
Cat-food brand Whiskas wants to prove the haters wrong by convincing cat sceptics to warm up to the idea that cats are not so bad... and perhaps even worth living with.
Falling dominos bring Telstra's internet experience to life
australia
bear meets eagle on fire
telstra
A visually engaging display of over 20,000 colourful dominos aims to give life to 'seamless internet' in this campaign from the Australian telco giant.