True

chicken

KFC bites into Japanese stereotypes to sell Sweet Tokyo chicken to Aussies
australia chicken japan KFC By Staff Reporters

How do you sell a Japanese-themed chicken product to Aussies? Bring on the absurdist Japanese comic director...

A fried chicken ad that spans generations—literally
BBDO BBDO Bangkok chicken thailand By Ad Nut

BBDO Bangkok’s irreverent spot for Five Star Chicken is designed to have something for just about everyone.

McDonald's releases waterfalls of white meat in Hong Kong
chicken DDB hong kong KFC mcdonalds By Ad Nut

Juicy chicken stands in for rushing rapids in a DDB Hong Kong campaign that's clearly aimed—in terms of both timing and execution—at tweaking KFC's beak.

Rendang-gate: 7 of the best ads from SEA brands
brands chicken By Faaez Samadi

Brands in Southeast Asia have been quick to jump on the media storm that has united Indonesia, Malaysia and Singapore.

KFC: why making weird products seems to be a global brand strategy
brand chicken KFC By Emily Tan

Think the KFC smartphone is weird? You haven't seen anything yet.

CASE STUDY: How Pepsi & chicken-flavored Lay's potato chips were made tastier than they sound
chicken china cola pepsico By Staff

The snack category is extremely cluttered in China, and any new product, even one as innovative as Lay’s Cola Chicken (a localised chip flavour), needs to do something special to stand out.

Burger King’s new Chicken doesn’t chicken out
chicken Publicis By Angelia Seetoh

SINGAPORE – Burger King’s launch of eight chicken variety burgers sees the creation of a chicken that stands up for what’s right.