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DDB

A look back at DDB's most celebrated work

DDB By Staff Reporters

The agency network, founded in 1949, has been shuttered following Omnicom's takeover of IPG. Here are some of its best work from APAC in recent years.

Whatever happens, the ghost of Bernbach will continue to haunt me: Merlee Jayme

DDB ma omnicomipg thebigconsolidation By Merlee Jayme

'You can’t bury a legacy that rewired the entire creative industry,' writes creative leader Merlee Jayme.

DDB global CEO Alex Lubar departs

DDB ipgomg thebigconsolidation By Emma Thumann

Lubar joins independent consultancy Fundamentalco effective immediately.

Creative Minds: The art director who failed exams but nailed life

creative minds DDB havas zoo group By Staff Reporters

Distracted in school and repeatedly lost toys and games to confiscation. Today, Marcus Quek gets hired for the same restless creativity that once got him into trouble.

Women to Watch 2025: Jodi Chik, DDB

advertising apac DDB hong kong jodi chik leadership marcomms media women to watch women to watch 2025 By Staff Reporters

Chik drives client growth, fosters team loyalty, and champions authentic self-expression—bringing the same creativity to campaigns for global brands as she does to her side hustle as a DJ.

Agency Report Card 2024: DDB

advertising agencies agency report card agency report cards apac arc2024 DDB evaluation research By Staff Reporters

A storied legacy weighed down by churn, uneven creative output, and account losses. As organisational change looms, DDB must reignite its creative firepower or risk fading behind siblings TBWA and BBDO.

Lee Kum Kee launches first-ever global campaign in time for LNY

chinese new year DDB DDB Hong Kong hong kong lee kum kee lunar new year By Staff Reporters

The maker of Asian sauces and seasonings partners with DDB Group Hong Kong to promote its brand on a global stage.

Puma appoints Adam & Eve/DDB to global creative account

DDB puma By Charlotte Rawlings

The appointment follows a competitive pitch.

'My side hustle as a DJ has been anything but a distraction to my work'

DDB DDB Hong Kong hong kong jodi chik oped By Jodi Chik

Business director by day and DJ by night, Jodi Chik of DDB Group Hong Kong talks about her 'double life' and her journey to a place where she can openly embrace and celebrate both sides of herself.

DDB wins Grand Effie in Hong Kong

awards DDB effie hong kong DDB effie hong kong By Staff Reporters

The agency not only led the metal tally but also defended its Grand Effie win last year. See the full winners list and photos from the event here.

DDB Sydney launches internal sustainability drive

DDB omnicom sustainability By Staff Reporters

The new initiative, in partnership with Change The Brief Alliance, will implement goals such as reviewing every stage of the creative process to find areas for sustainability to be implemented.

DDB hires Chris Nurko as global director of brand integrity and experience

DDB global appointments omnicom By Bailey Calfee

EXCLUSIVE: The newly created role brings Nurko to DDB from another Omnicom holding, Interbrand.

OMG WTF is OAG?

BBDO DDB omg omnicom advertising group omnicom group tbwa By Maisie McCabe

Omnicom's new advertising division purports to be something new, so what does it have on offer? Campaign UK's editor Maisie McCabe explores.

McDonald's India uses 'Newton-level' math to bring prices down to earth

DDB fast food india mcdonalds By Staff Reporters

The fun campaign by DDB Mudra Group intentionally doesn't add up, serving to promote the McSavers+ menu's value.

DDB Worldwide promotes Susie Walker to global chief creative operations officer

DDB ddb worldwide By Ben Bold

Walker will report to DDB Worldwide president and global chief creative officer Chaka Sobhani.

Singapore celebrates its multi-faceted Jewel

DDB singapore By Staff Reporters

A new film celebrates Jewel Changi Airport’s (Jewel) fifth anniversary taking viewers on a one-minute journey through the 135,700 square metre travel hub.

Volkswagen unveils device to avoid kangaroo collisions in Australia

australia automotive DDB volkswagen By Staff Reporters

Designed in partnership with DDB Sydney, the University of Melbourne and Wires, the potentially live-saving car device aims to prevent both kangaroo and human accidents alike.

Agency Report Card 2023: DDB

advertising agencies agency report card agency report cards apac DDB evaluation research By Staff Reporters

It’s a year of transformation for the agency—regionally and globally. To effectively manage change or fully embrace its ‘Power to Move’ mantra, DDB requires a grip on headcount—for both sustainable growth and client business.

Win or lose, McDonald's is the MVP of post-game grub

DDB mcdonalds By Ad Nut

WATCH: McDonald's and DDB Sydney serve a star-powered campaign to keep football fever alive in Australia.

Creative Minds: Charlene Chua on architecture, advertising, and the poetic presence of Anthony Bourdain

bbh creative creative minds DDB singapore By Staff Reporters

From once being suspended at school to traveling the world for inspiration, Charlene Chua's "fairytale start" as a creative has turned into a lifelong pursuit for growth, underscored by fantasy and passion.

Salomon provides an escape back to earth

DDB By Campaign UK

"Welcome back to Earth" by DDB Paris depicts a woman in a busy city who transports herself away from the grey scene with the help of her Salomon trainers.

DDB elevates Tomas Gonsorcik to global chief strategy officer

DDB By Alison Weissbrot

EXCLUSIVE: He fills the role previously held by Omnicom chief strategy officer Alex Hesz.

DDB Worldwide hires Chaka Sobhani as international CCO

advertising chaka sobhani DDB By Gurjit Degun

Chaka Sobhani's remit is all of DDB's offices around the world.

Is Cannes Lions having a laugh with its new humour category?

advertising bbh bmb cannes lions DDB humour Leo Burnett By Shauna Lewis

Purpose-driven ads have increasingly become the norm, but what does a specific humour category mean for the ad landscape?

40 Under 40 2023: Psembi Kinstan, DDB Group

40 under 40 advertising apac DDB leadership marcomms media By Staff Reporters

At just 20, Psembi Kinstan won a Cannes Lions. Now, as Group ECD of DDB Melbourne, he leads with boundless energy and big ideas, revolutionising the world of advertising

Adam & Eve/DDB chief executive departs after four months

DDB By Gurjit Degun

Helen Andrews joined the Omnicom shop in June.

DDB wins Grand Effie in Hong Kong

awards DDB effie hong kong DDB effie hong kong By Staff Reporters

The agency took home four awards including the Grand Effie, while Ogilvy won the most number of medals, and M+ bagged one gold and one silver as a brand owner.

Movember worshippers gather in desert to hail coming of giant 'tache

DDB By Ben Bold

Spot was created by DDB Melbourne and UK media was planned and bought by Bicycle London.

Alex Lubar named global CEO at DDB Worldwide

DDB ddb worldwide omnicom By Alison Weissbrot

EXCLUSIVE: Former CEO and 38-year DDB vet Marty O’Halloran will step into chairman role.

Volkswagen India brand director lauds positioning over volume

DDB volkswagen By Raahil Chopra

Campaign India chats with Volkswagen’s India brand director about its latest campaign, its 15-year relationship with DDB Mudra, its portfolio and the importance of safety alongside a rise in women buyers.

Award-winning art director Brian Campbell dies at 56

DDB tbwa By Staff

Campbell produced famous campaigns for the likes of Smirnoff, BT, Sony PlayStation and Thomas Cook.

Plastic dreams or seasick reality? The oceans are crying for help

DDB greenpeace hong kong inspiration station By Minnie Wang

INSPIRATION STATION: Dreamy for some, disturbing for others, DDB Hong Kong and Greenpeace hold a new exhibition in Hong Kong that dives into the depths of the 'seabed.'

DDB Philippines apologises after stock footage blunder in PH campaign

DDB ddb philippines By Nikita Mishra

DDB Philippines has come under heavy criticism after netizens found it used foreign stock footage for a Philippines tourism promotional campaign from at least five other countries, including Brazil and Indonesia.

2023 Cannes Contenders: DDB Hong Kong's promising picks

cannes lions DDB By Campaign Staff

DDB Hong Kong's ECD Alejandro Canciobello talks us through his Cannes hopefuls; a list of work that creates emotional impact, work that can elicit change.

2023 Cannes Contenders: DDB Singapore predicts winners

cannes lions DDB By Campaign Staff

Creatives at DDB Singapore put their necks on the line for campaigns they think will clutch gold or Grand Prix at this year's Cannes creativity fest.

Emma Montgomery takes CEO post at DDB Chicago

DDB By Sabrina Sanchez

She exits as the CEO of Leo Burnett Australia to fill a position that has been open for seven months amid an exodus of DDB’s North American leadership team.

DDB creates unified GBA offering, merges Hong Kong and Guangzhou offices

DDB DDB Hong Kong By Nikita Mishra

Andreas Krasser will now lead both Hong Kong and Greater Bay offices as CEO.

DDB sets ups behavioural science unit in Singapore

DDB By Staff Reporters

The collaboration with Temasek Polytechnic aims to help marketers understand how consumers move from intention to action.

Agency Report Card 2022: DDB

advertising agencies agency report card agency report cards apac DDB evaluation research By Staff Reporters

A string of new business wins and a pulse on innovation are prerequisites for growth, but without stable topline leadership, the agency hasn’t yet lived up to what it’s capable of.

Jason Wu exits DDB as China CEO

china DDB By Minnie Wang

Wu joined the agency from Wunderman Thompson and left DDB after five months as China CEO.

David Tang exits DDB as Asia CEO

DDB By Nikita Mishra

After 20 years with the creative agency, Feb 28th will be Tang's last day at the shop; local markets will now report to management teams at DDB Worldwide.

Women to Watch Greater China 2023: Awing Chen, DDB

DDB By Staff Reporters

An immense pack of talent, Chen has led DDB China to new heights and awards success with her innovative work on Skittles, highlighting her prowess for creating fresh, new forms of advertising particularly for a younger generation.

The making of a ‘trashy’ bar

alcohol australia DDB sustainability By Staff Reporters

An activation by DDB Sydney features landfill waste used to build a bar from scratch for 1800 Tequila.

40 Under 40 2022: Matt Chandler, DDB

40 under 40 advertising apac australia DDB leadership marcomms media By Staff Reporters

With a solid hand and an empathetic approach, Chandler has driven his team to awards success.

40 Under 40 2022: Alex Goh, Naga DDB

40 under 40 advertising apac DDB leadership marcomms media By Staff Reporters

From working on brand strategy to changing the agency’s way of working, Goh has transformed Naga DDB’s business into a rich experience for brands.

Circles and squares as metaphors for dyslexia

australia DDB By Staff Reporters

A DDB campaign for Made by Dyslexia uses shapes to illustrate the importance of supporting dyslexic thinking in schools.

Jason Wu returns to DDB as China CEO

china DDB By Minnie Wang

The former Wunderman Thompson Shanghai MD and 20-year veteran has joined DDB to succeed Matthew Cheng.

Is there any validity in DDB’s Creative Index?

australia creativity DDB By Ad Nut

Ad Nut has mixed feelings about DDB’s new Creative Index which claims to measure the monetary value of creativity next to commodities such as oil and gas.

Kill them with kindness, says this Fortnite tournament

australia DDB esports fortnite gaming By Ad Nut

In a bid to tackle cyberbullying, DDB Group Australia designed a gaming tournament that rewarded prize money to the kindest gamer.

Women to Watch 2022: Hajar Yusof, Naga DDB Tribal

DDB malaysia naga ddb tribal women to watch By Staff Reporters

Making the move from social to brand marketing has allowed Yusof to bring enormous success for her clients.

DDB poaches Alex Lubar from McCann Worldgroup as global president and COO

DDB By Alison Weissbrot

The 10-year McCann veteran joins the Omnicom-owned creative network to bolster its global strategy.

DDB North America appoints VMLY&R’s strategy lead

DDB By Jessica Heygate

Tomas Gonsorcik departs from an 11-year stint at WPP to fill the CSO role left by Eric Zuncic in May.

B2B marketers seek creativity boost to stand out

advertising b2b Colenso BBDO creativity DDB Dentsu media merkle mrm thinkerbell By Rahul Sachitanand

Companies such as Cigna, Microsoft, Intel and Unilever have shown how to deliver innovative B2B campaigns. But APAC is just finding its feet in making this shift.

Volkswagen Virtus aims to rekindle the thrill of driving

DDB phd volkswagen By Campaign India Team

Watch the film conceptualised by DDB Mudra Group and PHD Media here.

DDB Worldwide taps Cannes Lions awards leader as creative chief of staff

awards cannes lions DDB By Alyona Uvarova

Susie Walker is tasked with amplifying DDB’s creative culture, talent pipeline and helping the network improve its awards haul.

D&AD: DDB New Zealand awarded Black Pencil for Samsung campaign

awards DDB samsung By Staff Reporters

The coveted Black Pencil goes to a much-talked-about campaign that allowed iPhone users to test Samsung’s operating systems within their own devices.

How brands can get noticed in hyper-socialised China

china DDB marketing social media By Matthew Cheng

The market's fast-evolving digital and marketing ecosystem can be a blessing or a curse to brands. The CEO of DDB China Group and CEO of DDB Asia provide tips on how to navigate this challenging but lucrative opportunity.

Creative Minds: DDB’s Shawn Lam on how Andy Warhol inspires him

creative minds DDB design By Staff Reporters

The senior art director at DDB Singapore spills on artists he look up to, his attempt to run away from home as a kid, and leaving his short engineering career to cross over to advertising.

DDB drives ahead, but some people challenges persist

advertising agencies agency report card agency report cards apac DDB evaluation research By Staff Reporters

AGENCY REPORT CARD: The creative shop recovered from a tumultuous 2020, yet faced high employee turnover.

Agency Report Card 2021: DDB

advertising agencies agency report card agency report cards apac DDB evaluation media agencies research By Staff Reporters

After a challenging 2020, the agency has tried to stabilise its business and beefed up its top management, but continues to face high turnover of talent.

Former DDB Hong Kong leader joins Mindshare

DDB hong kong mindshare By Matthew Miller

Irene Tsui will assume the Hong Kong MD role on March 7.

Creative Minds: Naomi Wei is motivated by meaning

creative minds DDB By Staff Reporters

The copywriter at DDB Shanghai answers 11 of our questions. Learn about her childhood plan to exchange jokes for snacks, her social-media guilty pleasure, and her favourite work—by herself and others.

Jeff Cheong takes over as CEO of DDB Singapore

DDB singapore By Staff Reporters

David Tang who becomes chairman of the agency group.

Creative Minds: Cola Chan's life of adventure

creative minds DDB hong kong By Staff Reporters

Learn how the creative director at DDB Hong Kong wishes he'd taken more chances as a kid, but made up for it by giving up a career as a teacher to enter advertising. Plus, find out what really motivates him, what makes him most angry, and the food he'll travel all over town for.