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DDB

A look back at DDB's most celebrated work

DDB

The agency network, founded in 1949, has been shuttered following Omnicom's takeover of IPG. Here are some of its best work from APAC in recent years.

Whatever happens, the ghost of Bernbach will continue to haunt me: Merlee Jayme

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'You can’t bury a legacy that rewired the entire creative industry,' writes creative leader Merlee Jayme.

DDB global CEO Alex Lubar departs

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Lubar joins independent consultancy Fundamentalco effective immediately.

Creative Minds: The art director who failed exams but nailed life

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Distracted in school and repeatedly lost toys and games to confiscation. Today, Marcus Quek gets hired for the same restless creativity that once got him into trouble.

Women to Watch 2025: Jodi Chik, DDB

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Chik drives client growth, fosters team loyalty, and champions authentic self-expression—bringing the same creativity to campaigns for global brands as she does to her side hustle as a DJ.

Agency Report Card 2024: DDB

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A storied legacy weighed down by churn, uneven creative output, and account losses. As organisational change looms, DDB must reignite its creative firepower or risk fading behind siblings TBWA and BBDO.

Lee Kum Kee launches first-ever global campaign in time for LNY

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The maker of Asian sauces and seasonings partners with DDB Group Hong Kong to promote its brand on a global stage.

'My side hustle as a DJ has been anything but a distraction to my work'

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Business director by day and DJ by night, Jodi Chik of DDB Group Hong Kong talks about her 'double life' and her journey to a place where she can openly embrace and celebrate both sides of herself.

DDB wins Grand Effie in Hong Kong

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The agency not only led the metal tally but also defended its Grand Effie win last year. See the full winners list and photos from the event here.

DDB Sydney launches internal sustainability drive

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The new initiative, in partnership with Change The Brief Alliance, will implement goals such as reviewing every stage of the creative process to find areas for sustainability to be implemented.

DDB hires Chris Nurko as global director of brand integrity and experience

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EXCLUSIVE: The newly created role brings Nurko to DDB from another Omnicom holding, Interbrand.

OMG WTF is OAG?

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Omnicom's new advertising division purports to be something new, so what does it have on offer? Campaign UK's editor Maisie McCabe explores.

McDonald's India uses 'Newton-level' math to bring prices down to earth

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The fun campaign by DDB Mudra Group intentionally doesn't add up, serving to promote the McSavers+ menu's value.

DDB Worldwide promotes Susie Walker to global chief creative operations officer

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Walker will report to DDB Worldwide president and global chief creative officer Chaka Sobhani.

Singapore celebrates its multi-faceted Jewel

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A new film celebrates Jewel Changi Airport’s (Jewel) fifth anniversary taking viewers on a one-minute journey through the 135,700 square metre travel hub.

Volkswagen unveils device to avoid kangaroo collisions in Australia

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Designed in partnership with DDB Sydney, the University of Melbourne and Wires, the potentially live-saving car device aims to prevent both kangaroo and human accidents alike.

Agency Report Card 2023: DDB

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It’s a year of transformation for the agency—regionally and globally. To effectively manage change or fully embrace its ‘Power to Move’ mantra, DDB requires a grip on headcount—for both sustainable growth and client business.

Win or lose, McDonald's is the MVP of post-game grub

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WATCH: McDonald's and DDB Sydney serve a star-powered campaign to keep football fever alive in Australia.

Creative Minds: Charlene Chua on architecture, advertising, and the poetic presence of Anthony Bourdain

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From once being suspended at school to traveling the world for inspiration, Charlene Chua's "fairytale start" as a creative has turned into a lifelong pursuit for growth, underscored by fantasy and passion.