True

fast food

China’s new marketing test: Can global brands thrive by going glocal?
fast food starbucks By Minnie Wang

As more global brands like Starbucks and Burger King sell key stakes in Chinese operations to local partners to speed up digital, product, and cultural localisation, what lessons are multinationals learning?

Thai influencer walks out of KFC ad mid-set

bananas fast food KFC Publicis publicis thailand thailand By Ad Nut

In a bid to use popular food vlogger Bankii to endorse its ultra-spicy Buldak Dunked Wingz, KFC Thailand records the 'fail' on camera. But does Ad Nut endorse this un-endorsement?

This GPS tool helps parents avoid fast-food routes
ad nut australia Dentsu fast food zespri By Ad Nut

Kiwifruit producer Zespri has developed an online navigation tool to avoid driving routes that feature fast-food restaurants and junk food ads.

Cluckin’ speechless: KFC’s 'Hot & Spicy' range makes a comeback in Australia
ad nut australia fast food KFC ogilvy By Ad Nut

The cheeky new campaign by Ogilvy taps into multi-sensorial experiences, bringing the brand's popular range to life by leaving fans 'speechless' with its tongue-tying taste.

McDonald’s China’s CGO on 'kidult' marketing and super-fan power
china fast food Leo Burnett mcdonalds By Minnie Wang

McDonald’s China's chief growth officer, Yabin He, tells Campaign that he deprioritises ROI in place of emotional connections and targeting the 'inner child' of consumers.

McDonald's reimagines famous movie scenes for Indonesia campaign
fast food food indonesia Leo Burnett mcdonalds By Ad Nut

The fast-food brand tries to deliver a blockbuster campaign but is overshadowed by the movies it attempts to replicate.

KFC Thailand’s CMO on local flair, innovation, and his recipe for success
cmo interview fast food food KFC suhayl limbada thailand By Nikita Mishra

"Thailand is one big restaurant. We'd be out of our league if we claimed that KFC is competing against Thai street food," says CMO Suhayl Limbada.

McDonald's India uses 'Newton-level' math to bring prices down to earth
DDB fast food india mcdonalds By Staff Reporters

The fun campaign by DDB Mudra Group intentionally doesn't add up, serving to promote the McSavers+ menu's value.

KFC’s smart helmet might make you eat more chicken
edelman fast food food hong kong KFC By Ad Nut

For a Hong Kong campaign, the fast-food giant devised a gadget to analyse one’s stress levels.

Hrithik Roshan gets pranked into an ad campaign for Burger King
fast food india By Campaign India Team

Watch the films conceptualised by Leo Burnett Orchard.

Eugene Lee promoted to Asia CMO at McDonald’s
cmo eugene lee fast food mcdonalds By Surekha Ragavan

The seasoned marketer goes from strength to strength at the fast-food company.

The top 10 fast-food brands in Asia-Pacific
apac asia fast food By Matthew Miller

While global quick-serve giants occupy the top-most spots in the fast-food category in our exclusive Asia's Top 1000 Brands research, local favourites still satisfy stomachs in individual markets.

BTS campaign in Asia has been ‘phenomenal’: McDonald’s Asia marketer
bts eugene lee fast food mcdonalds By Surekha Ragavan

Regional marketing director Eugene Lee on the challenges of scaling and localising a mammoth global campaign.

Brand beware: This TikTok trend is threatening food businesses
fast food qsr tiktok By Diana Bradley

Restaurant workers are dishing on what really goes on in the kitchen.

How improving DEI culture is like building a cathedral
culture diversity fast food inclusion By Matthew Miller

CAMPAIGN CONNECT: Making a company more inclusive doesn't belong on a quarterly checklist. According to Hermon Ghermay, Mediabrands' global chief culture officer, it's more like a multi-generation construction project.

Alistair Macrow takes on global CMO role at McDonald's
cmo fast food mcdonalds qsr By Gurjit Degun

Colin Mitchell exits 'in search of new challenge'.

Dunkin' Donuts CMO Tony Weisman to step down in December
cmo fast food By Oliver McAteer

It comes just days after he spoke at an ANA conference about the brand's transformation.

Fast-food players must find their place in China's new context
branding china fast food By Benoit Garbe

Localisation has taken foreign brands far in the quick-serve food industry in China. But the same old tricks are no longer enough.

Y&R appointed as AOR for Burger King China
china fast food By Jenny Chan 陳詠欣

SHANGHAI - Y&R Shanghai has been appointed to help Burger King (汉堡王) expand in the China market as the fast-food chain tries to recover from lingering effects of July's meat supplier scandal.

Jardine Restaurant Group acquires KFC franchises in Hong Kong and Macau
fast food KFC mcdonalds mindshare Pizza Hut By Benjamin Li

HONG KONG – The future of the KFC brand in Hong Kong and Macau now rests with Jardine Restaurant Group which has acquired the KFC franchise in Hong Kong and Macau from Yum Brands, Campaign Asia-Pacific has learned.