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WATCH: Inside McDonald’s India's playbook

affordability arvind rp health localisation mcdonalds qsr restaurant storytelling value conscious

The CMO for McDonald’s India's West & South regions outlines how the QSR is adapting to value-conscious yet upgrade-seeking consumers in a fragmented market.

Brand beware: This TikTok trend is threatening food businesses

fast food qsr tiktok By Diana Bradley

Restaurant workers are dishing on what really goes on in the kitchen.

Alistair Macrow takes on global CMO role at McDonald's

cmo fast food mcdonalds qsr By Gurjit Degun

Colin Mitchell exits 'in search of new challenge'.

Why QSR brand top the social media foodchain

food pr qsr By Chris Daniels

And the "nugget" other industries can take away from their success.