The CMO for McDonald’s India's West & South regions outlines how the QSR is adapting to value-conscious yet upgrade-seeking consumers in a fragmented market.
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WATCH: Inside McDonald’s India's playbook
affordability
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health
localisation
mcdonalds
qsr
restaurant
storytelling
value conscious
McDonald's India continues inclusion commitment with next leg of EatQual
advertising
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mcdonalds
Conceptualised by DDB Mudra, the film shows how McDonald's looks to address one challenge that people with limited upper limb mobility face in their everyday lives.
Ad wars: Why one upmanship in advertising makes for great headlines
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asci
dheeraj sinha
Leo Burnett
parle
With brands taking digs at competitors openly, Campaign dives in to find out the reason, the impact, the legalities and whether brands wars are in for the long haul…