The change from India's ad watchdog follows consumer complaints about misleading or undisclosed promotions, on platforms where editorial credibility is high.
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India's media companies must label paid posts on social handles
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India's ad body changes influencer rules for health and finance sectors
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The Advertising Standards Council of India updates influencer guidelines, draws the line between generic promotions and expert advice for health and finance content.
India's ad watchdog partners with gaming bodies to curb illegal betting ads
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The ASCI will help to set up a monitoring cell to collaboratively spot and report offshore betting and gambling advertisements in India.
98% of top Indian apps use deceptive patterns: ASCI report
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The survey uncovers the widespread use of dark patterns in popular Indian apps, highlighting concerns over user autonomy and ethical design practices.
Healthcare and offshore betting ads emerge as most violative in ASCI’s Annual Complaints report
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With 85% of objectionable ads coming from digital media, the report also found that online safety continues to be a concern.
How green is India's adland valley?
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In light of the COP28 agreement to transition from fossil fuels and India's ad watchdog's directives to curb greenwashing, where do Indian agencies stand on the matter, especially in working with clients?
ASCI introduces guidelines for charitable causes advertisements
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The new guidelines from ASCI require ads to be honest and truthful and not cause grave or widespread harm or offence
India's ad watchdog suspends deodorant ads for promoting rape culture
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The ads potentially violate the Advertising Standards Council of India's chapter II, which states that advertisements should contain nothing indecent, vulgar, especially in the depiction of women.
India sets crypto and NFT advertising guidelines
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The Advertising Standards Council of India (ASCI) aims to rule out the use of minors in these ads or the use of the word 'currency' among new guidelines applicable from April 1st, 2022.
Top six most complained about advertising themes in India: ASCI report
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India's advertising standards organisation has pulled out six common themes in ads that have garnered the most consumer complaints over the past three years.
Indian advertising still stuck in stereotypes: report
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A panel hosted by the Advertising Standards Council of India saw experts discuss the findings of a new GenderNext report, which finds that the industry needs more introspection about representation of gender roles.
India's advertising self-regulator unveils new brand identity, three focus areas
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The Advertising Standards Council of India wants to be portrayed to be more future-facing and inclusive.
India's ASCI influencer marketing guidelines: The industry responds
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Almost a month after the guidelines’ official implementation, Campaign India finds out how they’ve been received by the marketing ecosystem so far
Ad wars: Why one upmanship in advertising makes for great headlines
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With brands taking digs at competitors openly, Campaign dives in to find out the reason, the impact, the legalities and whether brands wars are in for the long haul…