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India's media companies must label paid posts on social handles

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The change from India's ad watchdog follows consumer complaints about misleading or undisclosed promotions, on platforms where editorial credibility is high.

100 Most: When parody leads to IPO (probably)

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Hong Kong media property is turning tongue-in-cheek irreverence into a financial milestone.

CASE STUDY: Telstra leverages Facebook to increase subscriber base

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PROMOTIONAL FEATURE: 16 per cent more people switched to Telstra after being exposed to Facebook ads, compared to those not exposed.