The change from India's ad watchdog follows consumer complaints about misleading or undisclosed promotions, on platforms where editorial credibility is high.
True
social
India's media companies must label paid posts on social handles
advertising
advertorial
asci
companies
council
india
media
of
regulation
self
social
standards
the
Mandarin Oriental Hotel Group picks global social account
agency
mandarin oriental
social
Social agency Ok Cool won the mandate following a four-way competitive pitch.
AI is not the villain, the demand for ‘virality’ is
brand integrity
clickbaits
collective imaginations
creative fatigue
emotional impact
hollow content
panga
relentless pursuit of virality
social
When brands prioritise gimmicks over genuine messaging, consumer trust is often the casualty, says Social Panga’s copy lead.
Meta to begin testing Community Notes feature across Facebook, Instagram and Threads
community notes
fact checking
instagram
meta
social
threads
Following its move away from third-party fact-checking, Meta’s Community Notes feature is intended to be less biased and more scalable.
Digital surge powers APAC ad growth to $289 billion in 2024
digital advertising
search
social
The APAC advertising market grew by 7.5% this year, with digital pure players driving 76% of ad budgets. Traditional media saw modest growth, but the future remains firmly digital as the region braces for an 82% digital share by 2029.
Should influencers pose as subject matter experts?
content
creators
influencers
media
social
SOUNDING BOARD: As the growing trend of influencers dishing out advice online grows—be it across health, finance or food—Campaign asks experts whether this approach is marketing genius or risky territory.
‘Vada Pav Girl’ and ‘Dolly Chai Wala’: Signalling the surge of India's regional social media stars
influencers
media
social
As audiences choose raw snatches of life from regional influencers over superficial content from influencers in urban pockets, a new medium for brand marketing has opened up.
Social media, programmatic video and display top investment areas for marketers in APAC: Quantcast
marketers
publishers
social
The industry is racing to keep pace with rapidly shifting consumer habits as they embrace digital. Agencies will be pushed to display better ROI and publishers to better understand their audiences using emerging first-party tools.
WPP takes stake in Chinese social marketing startup StarEngine
china
social
startup
technology
wpp
The two firms said they will develop social content marketing products, giving advertisers more control over KOL investments.
Mullenlowe Mishra consummates pact with condom-maker Karex in Vietnam
mullenlowe mishra
social
vietnam
The agency will work with the condom manufacturer to drive social conversation and consumer engagement in the sex-shy market.
APAC can do better on ESG
environment
esg
r3
social
sustainability
CMO OUTLOOK: 56% of APAC marketers believe they can do better in environmental, social and corporate governance.
Pernod Ricard shifts brand experience spend from events to social
social
Coronavirus pandemic has meant that many of the events that the company usually puts on were not able to take place.
