When brands prioritise gimmicks over genuine messaging, consumer trust is often the casualty, says Social Panga’s copy lead.
True
emotional impact
AI is not the villain, the demand for ‘virality’ is
brand integrity
clickbaits
collective imaginations
creative fatigue
emotional impact
hollow content
panga
relentless pursuit of virality
social
Have Cannes Lions lost their emotional impact?
advertising
awards
cannes lions
emotional impact
Awards jurors love campaigns that drive social purpose yet consumers don’t always feel the same. That's according to research from System 1, which compared Cannes Lions winners against other ads.