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mandarin oriental

Mandarin Oriental Hotel Group picks global social account
agency mandarin oriental By Marianne Calnan

Social agency Ok Cool won the mandate following a four-way competitive pitch.

Asia-Pacific Power List 2024: Joanna Flint, Mandarin Oriental
apac asia asia pacific cmo mandarin oriental marketing power list By Staff Reporters

A new-gen CMO, Flint is driving tactical changes at Mandarin Oriental while elevating the luxury brand through innovative campaigns and centralised branding efforts.

Asia-Pacific Power List 2023: Joanna Flint, Mandarin Oriental
apac asia asia pacific cmo mandarin oriental marketing power list By Staff Reporters

The longtime tech executive is applying her digital chops and partnering skills to bring consistency and scale to the luxury hotel group’s brand experience.

Brand closures as important as brand relaunches implies Mandarin Oriental's cheeky activation
mandarin oriental By Ad Nut

Clever marketing doesn’t necessarily have to diss competition; engagement can also come by elevating rivals.

Forsman & Bodenfors wins Mandarin Oriental global integrated pitch
assembly mandarin oriental stagwell By Robert Sawatzky

The hotel group will retain a relationship with London Advertising, though F&B now becomes its lead creative and brand agency, with fellow Stagwell agency Assembly as media partner, replacing Spark Foundry.

CMO of Mandarin Oriental steps down after 30 years with company
cmo mandarin oriental By Shauna Lewis

Jill Kluge will continue in a part-time capacity as brand advisor for hotel brand.

Joanna Flint on leaving big tech and the evolving the role of a CMO
cmo google mandarin oriental

EXCLUSIVE INTERVIEW: Having left Google after 12 years, Mandarin Oriental's new chief commercial officer tells Campaign why the new spot is perfect for her, why the CMO role has outgrown itself, and why many executives in big tech are defecting to smaller businesses.

Ex-Googler Joanna Flint takes up new global role at Mandarin Oriental
google mandarin oriental

Campaign speaks to Flint exclusively about her new role as chief commercial officer, superseding chief marketing officer Jill Kluge, who is set to depart in September after 30 years with the hotel chain.

'I'm a Fan' enters second generation
mandarin oriental By Jingjing Ma

Victora Tang, the daughter of Sir David Tang, will be the latest face for the Mandarin Oriental fan campaign, 20 years after the senior Tang was photographed as the first 'fan'.

Jill Kluge named CMO of Mandarin Oriental Group
mandarin oriental By Staff Writer

Current CMO Michael Hobson will be retiring at the end of this year.

Mandarin Oriental launches humanoid robot
mandarin oriental By Staff Writer

Robot Pepper can give directions, tell stories, and even pose for a selfie.

Mandarin Oriental celebrates 50th year with ad designed by pop art Guru Sir Peter Blake
hong kong mandarin oriental By Benjamin Li

HONG KONG - Mandarin Oriental is celebrating its 50th anniversary this October, and London Advertising commissioned pop art guru Sir Peter Blake to create a colourful collage of some of the brand's celebrity fans, 10 of whom will attend the hotel’s first celebration event here in October.

Mandarin Oriental, Singapore appoints Andreas Kohn as Director Of Sales And Marketing
mandarin oriental By Press Release

HONG KONG - Mandarin Oriental, Singapore is pleased to announce the appointment of Mr Andreas Kohn as the hotel’s new Director of Sales and Marketing.

Nostalgiac photo exhibition celebrates Mandarin Oriental Hong Kong's 50th anniversary
mandarin oriental By Benjamin Li

Ccelebrating its 50th anniversary in Hong Kong, Mandarin Oriental is hosting a year-long promotion to commemorate the hotel's 50-year history. As part of the celebration, a 1960s photo exhibition will be on display in the hotel's Clipper Lounge between 25 February and 1 April, featuring images of Hong Kong's 'good old days'.

Kitty Wong joins SCMP Hearst as marketing and digital director
mandarin oriental By Benjamin Li

HONG KONG - Kitty Wong (黃巧泳), who has more than a decade of experience with 4A agencies in Hong Kong, has joined SCMP Hearst as marketing and digital director.

Impact Asia China scoops MGM Grand San Ya

china hilton mandarin oriental pr By Benjamin Li

SHANGHAI - Impact Asia China has won MGM Grand San Ya Hotel resort’s PR retainer account following a recent pitch with undisclosed agencies, reported Fiona Ng, MD of its China office.

Mandarin Oriental adds three VIPs to its star studded 'Fans' campaign

campaign global hotels mandarin oriental By Jane Leung

Mandarin Oriental Hotels has extended its multi-million dollar global print campaign by adding three new fans.

MediaTV: Mandarin Oriental's marketing strategy
digital mandarin oriental marketing tourism travel digital mandarin oriental marketing tourism travel digital mandarin oriental marketing tourism travel By Staff Reporters

ASIA-PACIFIC - In the first part of MediaTV's series on travel and tourism brands' marketing strategies, chief marketing officer of the Mandarin Oriental Hotel Group Michael Hobson says the biggest change the industry faces is the growing role of technology because of the power it gives to consumers and its role in strengthening the market's focus on CRM.

MediaTV: Mandarin Oriental's marketing strategy
digital mandarin oriental marketing tourism travel digital mandarin oriental marketing tourism travel digital mandarin oriental marketing tourism travel By Staff Reporters

ASIA-PACIFIC - In the first part of MediaTV's series on travel and tourism brands' marketing strategies, chief marketing officer of the Mandarin Oriental Hotel Group Michael Hobson says the biggest change the industry faces is the growing role of technology because of the power it gives to consumers and its role in strengthening the market's focus on CRM.

MediaTV: Mandarin Oriental's marketing strategy
digital mandarin oriental marketing tourism travel digital mandarin oriental marketing tourism travel digital mandarin oriental marketing tourism travel By Staff Reporters

ASIA-PACIFIC - In the first part of MediaTV's series on travel and tourism brands' marketing strategies, chief marketing officer of the Mandarin Oriental Hotel Group Michael Hobson says the biggest change the industry faces is the growing role of technology because of the power it gives to consumers and its role in strengthening the market's focus on CRM.

Impactasia wins Finnair Hong Kong and Southern China
airlines hong kong mandarin oriental pr public relations travel By Jane Leung

HONG KONG - Finnair, Finland's largest airline and flag carrier, has appointed independent public relations agency Impactasia for the Southern China and Hong Kong markets following a pitch.