Campaign Asia

The Economist targets younger audience with OOH campaign

Campaign includes new tagline 'Independent journalism for independent thinking'.

Nestlé increases marketing spend as sales fall 1.5%

Chief executive said Nestlé delivered ‘increased marketing investments’ despite the cost-of-living crisis.

Pizza Hut becomes ‘official sponsor of dominoes’

The campaign was created by Iris Worldwide.

Coca-Cola focuses on hugs in Olympics ad

The global campaign was developed by WPP Open X, led by Ogilvy and supported by EssenceMediaCom, VML and Hogarth.

Coca-Cola brand director: ‘Brands can’t be complacent and must keep renewing’

Oana Vlad spoke alongside the creative directors of the Kansas City Chiefs and JKR at the D&AD Festival.

Raft of agencies sign up to IPA mental-health pledge for employees

Sixty-seven agencies have signed up to the People First Promise, revealed to coincide with Mental Health Awareness Week.

Rise 2024 conference: Marketing chiefs offer six lessons on the benefits of DEI

Marketing chiefs from Diageo, Lego, and Procter & Gamble at the Rise conference emphasised that diversity and inclusion drive better ROI.

Team behind Eugene the world-record egg sell rights for 'seven-figure sum'

Eugene the egg was Instagram’s most-liked photo in 2019.

Unilever to roll out new consumer appeal testing for 'power brands'

Move comes as turnover in 2023 dropped 0.8%.

Mars Wrigley refreshes gum brands with quirky 'Chew good' platform

Created by Omnicom and Energy BBDO, the campaign, backed by a bumper multi-million-dollar media spend, is slated to run in 70+ markets, including some countries in APAC.

Jeremy Allen White Calvin Klein ad sparks complaints over objectification

The latest complaints come as a similar ad by the brand featuring FKA twigs was banned for objectifying women.

Revealed: latest hybrid working policies at new 'big six'

Campaign asked the holdcos about requirements to be in-office.

Unilever boosts marketing spend to 'drive desire at scale'

Consumer goods giant spent 15.5% of turnover on marketing in H1.

WPP lawyers involved in awards process dispute with Cannes Lions

Informa-owned festival rescinded approval for Oglivy and Grey to be treated as a single network.

Mandarin Oriental Hotel Group picks global social account

Social agency Ok Cool won the mandate following a four-way competitive pitch.

What does adland make of WPP’s four office days per week mandate?

Industry leaders share their views on the change.

Snickers creates AI-generated José Mourinho for personalised messages

Participants can share their unique videos on social media, and there’s a 50% discount on Snickers for those who join the activation.

Peroni shortlists four agencies in global creative review

The incumbent is Trouble Maker.

Olympics and Paralympics 2024 round-up: Watch the ads

Campaign dives into the best ads from the 2024 Olympic and Paralympic Games.

The Guardian apologises over ‘watch porn’ ad placed next to child abuse article

The newspaper called the placement of the print ad ‘an oversight’ on its part.

Olympics and Paralympics 2024 round-up: Watch the ads

Campaign takes a look at the ads around the Olympic and Paralympic Games Paris 2024.

ID Mobile taps into football transfer deadline by flagging up customer 'signings'

The campaign was created by Trouble Maker.

Virgin Atlantic unveils ad with only sign language to highlight inclusive travel

The 30-second hero ad will be shown first on Channel 4 and was produced by the broadcaster.

Lurpak spot rocks out over plant-based variant

The work, which featues a heavy metal soundtrack, was made by Wieden & Kennedy London.

Santa is diagnosed with cancer in Publicis ad for treatment centre

The ad has been created pro bono by Publicis Conseil.

Trivago unveils brand refresh with AI ad campaign

The hotel search engine is also launching a new logo.

Unilever investigated by CMA over green claims in ads

Initial review uncovered a 'range of concerning practices' in Unilever’s marketing.

BBC appoints first chief brand officer

Charl Bassil is currently chief marketing officer at Absolut Vodka.

Alzheimer’s Society ad shows reality of slowly losing a parent to dementia

The spot was created by New Commercial Arts.

Decathlon relaunches as a global sports brand with focus on 'Wonder'

Global brand consultancy Wolff Olins and creative agency AMV BBDO collaborated to rebrand Decathlon, the third-largest sports company globally, emphasising enjoyment, connection, and adventure.