Marianne Calnan

WPP Media and Publicis Groupe managed the majority of media duties before the consolidation, Campaign understands.

Campaign asked the holdcos about requirements to be in-office.

This year’s awards include several new categories.

Consumer goods giant spent 15.5% of turnover on marketing in H1.

Informa-owned festival rescinded approval for Oglivy and Grey to be treated as a single network.

Social agency Ok Cool won the mandate following a four-way competitive pitch.

The FMCG giant's turnover rose to over $65 billion USD in 2024.

Industry leaders share their views on the change.

Platform identified trends including ‘tapping into girlhood’ and working with more content creators.

The 30-second hero ad will be shown first on Channel 4 and was produced by the broadcaster.

The campaign was created by VaynerMedia EMEA and the brand platform was made by PR agency Pangolin.

The work, which featues a heavy metal soundtrack, was made by Wieden & Kennedy London.

The campaign was created by Trouble Maker.

Samsung worked with Publicis Groupe’s Marcel and Bartle Bogle Hegarty London on the campaign.

Campaign looks at some of the global ads around the Paralympic Games Paris 2024.

Accounts were formerly handled by Interpublic Group, Omnicom and Brandtech Group's Oliver, alongside WPP.

The Dentsu-owned media agency said the appointments strengthen its leadership team.

The newspaper called the placement of the print ad ‘an oversight’ on its part.

Campaign takes a look at the ads around the Olympic and Paralympic Games Paris 2024.

The executive chair for the UK and APAC, Freeland's responsibilities have been picked up by chief executive Gabrielle Ludzker.

The campaign was created by Iris Worldwide.

Campaign dives into the best ads from the 2024 Olympic and Paralympic Games.

The global campaign was developed by WPP Open X, led by Ogilvy and supported by EssenceMediaCom, VML and Hogarth.

Incumbent Initiative repitched for the account.

Participants can share their unique videos on social media, and there’s a 50% discount on Snickers for those who join the activation.

The incumbent is Trouble Maker.

Oana Vlad spoke alongside the creative directors of the Kansas City Chiefs and JKR at the D&AD Festival.

Sixty-seven agencies have signed up to the People First Promise, revealed to coincide with Mental Health Awareness Week.

Marketing chiefs from Diageo, Lego, and Procter & Gamble at the Rise conference emphasised that diversity and inclusion drive better ROI.

Eugene the egg was Instagram’s most-liked photo in 2019.

The spot was created by New Commercial Arts.

Global brand consultancy Wolff Olins and creative agency AMV BBDO collaborated to rebrand Decathlon, the third-largest sports company globally, emphasising enjoyment, connection, and adventure.

Campaign includes new tagline 'Independent journalism for independent thinking'.

Chief executive said Nestlé delivered ‘increased marketing investments’ despite the cost-of-living crisis.

Move comes as turnover in 2023 dropped 0.8%.

Created by Omnicom and Energy BBDO, the campaign, backed by a bumper multi-million-dollar media spend, is slated to run in 70+ markets, including some countries in APAC.

The latest complaints come as a similar ad by the brand featuring FKA twigs was banned for objectifying women.

The ad has been created pro bono by Publicis Conseil.

The hotel search engine is also launching a new logo.

Initial review uncovered a 'range of concerning practices' in Unilever’s marketing.

Charl Bassil is currently chief marketing officer at Absolut Vodka.