EssilorLuxottica, which owns the Ray-Ban, Sunglass Hut and Oakley brands, has consolidated its global media duties into Publicis Groupe.
Campaign understands the consolidation took place through a competitive pitch process handled by Mediasense between last summer and the end of 2025.
Prior to the pitch, EssilorLuxottica’s media duties were managed in the main by Publicis Groupe and WPP Media. The eyewear company appointed Publicis-owned Zenith to handle its global media account in 2018 after a competitive pitch. It is understood that since that appointment WPP Media has taken on a portion of the business.
EssilorLuxottica spends $480 million on media across its brands globally, according to COMvergence.
The Milan-based company also makes frames for Chanel, Prada, Giorgio Armani, Burberry, Versace and Dolce & Gabbana.
Publicis Groupe and WPP Media did not respond to Campaign's request for comment. EssilorLuxottica and Mediasense declined to comment.
This story first appeared on Campaign UK.
