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Hilton readies ‘connected story’ in latest Asia expansion push
deepika padukone gretchen moore hilton hospitality hotels By Robert Sawatzky

Amid Hilton's ambitious growth plans and a fresh campaign with Bollywood star Deepika Padukone, Campaign sits down with Hilton’s VP of marketing and loyalty to chat about the challenges of marketing a myriad of hotel brands to Asia's diverse audiences.

Hilton Hotels and Paris Hilton's media company launch Roblox rewards program
hilton roblox By Brandon Doerrer

Paris Hilton’s 11:11 media will give rewards points for Roblox gameplay – a first for branded games on the platform.

Pride Month: Hilton champions LGBTQIA+ empowerment through youth programs
hilton pride pride month By Shawn Lim

In an era where brand activism can be met with cynical opposition, Campaign finds out how international hospitality giant Hilton, is supporting youth allyship with a meaningful new program focused around equal representation at school formals.

With mixed travel recovery in APAC, Hilton focuses on shorter, localised campaigns
apac brands hilton hospitality marketing By Rahul Sachitanand

Campaign sentiment has shifted from dreaming of a vacation to pushing consumers to graduate from weekend trips to weeklong adventures, says Ben George the chain's senior VP and commercial director.

New Hilton brand will cater to meetings and events
hilton hotels By Staff Writer

The line of hotels will focus on tech, facilities, and services with the business traveller in mind.

Hilton chooses TBWA for regional creative
hilton tbwa By Matthew Miller

Win follows the agency's recent success in the Singapore Airlines pitch.

Explore events in East Asia with CEI's interactive digital guide
hilton japan south korea By Staff Writer

Hilton Hotel Guide: Japan & South Korea serves as inspiration for event planners searching for their next destination.

Southeast Asia’s first Waldorf Astoria to open in Bangkok
hilton hotels thailand By Staff Writer

The luxury hotel brand will make a grand entrance into the region with a André Fu-designed property.

A new look for the Hilton Osaka
hilton By Staff Writer

Major renovation transforms the city’s largest international hotel.

Powerhouse Chinese brands lacking in simplicity: Survey
china hilton vivo By Soon Chen Kang 江欣珍

Alipay and WeChat falter, but Hilton and Vivo excel in consistent and clear communication, according to a Siegel+Gale study.

All about the experience: Hilton's Mark Liversidge
hilton By Racheal Lee

THE FACE BEHIND THE BRAND: Hilton Worldwide’s new APAC chief marketer Mark Liversidge aims to make the hospitality group’s name synonymous with travel.

GE China promotes Reno Yue as director of branding, advertising and digital marketing
hilton starcom tbwa By Benjamin Li

SHANGHAI - GE China has promoted Reno Yue to a new role of director of branding, advertising and digital marketing, effective in April.

Mauro Marescialli becomes The Brand Union's Beijing MD
hilton hyundai By Benjamin Li

BEIJING - The Brand Union has appointed Mauro Marescialli to the newly created role of managing director of its Beijing office.

Impact Asia China scoops MGM Grand San Ya

china hilton mandarin oriental pr By Benjamin Li

SHANGHAI - Impact Asia China has won MGM Grand San Ya Hotel resort’s PR retainer account following a recent pitch with undisclosed agencies, reported Fiona Ng, MD of its China office.

The Amazing Race Asia 4 tops regional ratings for AXN
hilton sony By Magz Osborne

SINGAPORE - The Amazing Race Asia (TARA) Season 4, which concluded in December 2010, took SPE Networks – Asia’s flagship action and adventure channel AXN to the top spot in its timeslot ratings among international channels in the region.

Hilton calls global PR review for loyalty programme
hilton pr By Kate Nicholson

GLOBAL – Hilton Worldwide is set to call a global PR review for its loyalty programme Hilton HHonors.

AXN's new partners Hilton, Axiata for fourth season of The Amazing Race Asia
asia hilton sony standard chartered bank tv By Campaign Asia-Pacific

SINGAPORE – AXN has released The Amazing Race Asia (TARA) for the online premiere of its fourth season tonight, a week before its pan-regional TV broadcast on 23 September. New sponsors Axiata and Hilton Hotels and Resorts have replaced season two and three advertiser Standard Chartered Bank.

BBC.com partners with Lonely Planet to launch new travel site
asia pacific digital hilton travel By Benjamin Li

HONG KONG - BBC.com today launched its new travel site BBC.com/travel, in partnership with its sister company Lonely Planet.

Profile... Asia experience pushes Flack into global role
hilton By Kenny Lim

Hilton Hotels' newly installed global marketing chief is building on over a decade's experience in Asia-Pacific.